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Connect Instagram for Business and Webhooks by Zapier to unlock the power of automation

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Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Instagram for Business with Webhooks by Zapier - no code necessary. See how you can get setup in minutes.

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Instagram for Business logo
Instagram for Business
Instagram for Business logo
Instagram for Business
1. Choose trigger event
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Webhooks by Zapier
Webhooks by Zapier logo
Webhooks by Zapier
2. Choose action
Instagram for Business logo
1. Select the event
Setup
Test
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Instagram for Business
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Media Posted in my Account" from Instagram for Business.

Add your action

An action happens after the trigger—such as "Custom Request" in Webhooks by Zapier.

You’re connected!

Zapier seamlessly connects Instagram for Business and Webhooks by Zapier, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Instagram for Business triggers, actions, and search
    New Media Posted in my Account

    Triggers when a photo or video is posted to your selected account.

    Trigger
    Polling
    Try It
    • Media
      Required
    • Caption
    • Tagged User(s)
    • Location
    Action
    Write
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
    • Pick off a Child Key
    Trigger
    Instant
    Try It

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Practical ways you can use Instagram for Business and Webhooks by Zapier

Receive alerts for tagged media

When your business Instagram account gets tagged in a photo or video, Zapier can send a webhook with the tag details to your custom system, like an inventory tracker or CRM. This automation ensures you’re swiftly notified of user-generated content relevant to your brand.

Business Owner
Try it
Sync new Instagram posts data to custom APIs

When a new photo or video is posted to your Instagram Business account, Zapier can send the post details to a specific endpoint through a webhook. This streamlines updating custom systems or APIs with social media content information, enhancing operational efficiency.

IT
Track social engagement in a dashboard

When a new piece of media is posted on your Instagram Business account, Zapier can send the details via webhook to your analytics tool or internal dashboard, making it easier to track engagement in real-time.

Marketing & Marketing Ops

Learn how to automate Instagram for Business on the Zapier blog

Learn how to automate Webhooks by Zapier on the Zapier blog

Make work flow with AI

Level up your Instagram for Business to Webhooks by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.
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About Instagram for Business
Instagram for Business allows you to gain insights on your followers. Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.
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About Webhooks by Zapier
Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.
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Connect Instagram for Business to Webhooks by Zapier on the world's largest no-code automation platform

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