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Connect Google Analytics 4 and Slack to unlock the power of automation

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Choose an Action
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Zapier makes it easy to integrate Google Analytics 4 with Slack - no code necessary. See how you can get setup in minutes.

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Google Analytics 4 logo
Google Analytics 4
Google Analytics 4 logo
Google Analytics 4
1. Choose trigger event
Slack logo
Slack
Slack logo
Slack
2. Choose action
Google Analytics 4 logo
1. Select the event
Setup
Test
Google Analytics 4 logo
Google Analytics 4
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.

Add your action

An action happens after the trigger—such as "Add Reminder" in Slack.

You’re connected!

Zapier seamlessly connects Google Analytics 4 and Slack, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Analytics 4 triggers, actions, and search
    New Conversion Event

    Triggers when a new conversion event is created.

    Trigger
    Polling
    Try It
    • Measurement Display Name
      Required
    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Send Measurement Events for an Application

    Send Measurement Events for given application.

    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Find Conversion

    Finds a conversion based on id.

    Action
    Search
    • Event Name
      Required
    Action
    Write
    • Report Start Date
      Required
    • Report End Date
      Required
    • Date Name
      Required
    • Dimension
    • Comparison
    • Value
    • Metric
    • Comparison
    • Operation
    • Value
    • Offset
    • Limit
    • Currency
    • Keep empty rows
    • Return property quota
    Action
    Write
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
    • Trigger for Bot Messages?
    • Optimized data
    Trigger
    Instant
    Try It

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Customers have created over 25 million Zaps on the platform

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Practical ways you can use Google Analytics 4 and Slack

Send conversion notifications to Slack

For Business Owners monitoring key performance indicators, when a new conversion event is recorded in Google Analytics 4, Zapier sends an alert to a designated Slack channel. This streamlines keeping tabs on business performance and empowers quick data-driven decisions.

Business Owner
Try it
Track app events in Slack

For engineering teams wanting clarity on application events, Zapier can notify a Slack channel whenever a new measurement event is sent from Google Analytics 4. This helps engineers stay on top of app behaviors and spot potential concerns in real-time.

Engineering
Share marketing updates in Slack

Marketers can stay informed by sending updates to a Slack channel whenever Google Analytics 4 logs a new conversion. This automation helps marketers quickly assess campaign performance and adapt their strategies where needed.

Marketing & Marketing Ops

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate Slack on the Zapier blog

Make work flow with AI

Level up your Google Analytics 4 to Slack integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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About Google Analytics 4
Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
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About Slack
Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Offering instant messaging, document sharing and knowledge search for modern teams.
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