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Quickly connect Google Analytics 4 to Microsoft Office 365 with a Zapier template.

Our most popular template

Send an email in Microsoft Office 365 for new conversion events in Google Analytics 4
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Google Analytics 4 + Microsoft Office 365

Send an email in Microsoft Office 365 for new conversion events in Google Analytics 4

Details

Try it

Google Analytics 4 + Microsoft Office 365

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Zapier makes it easy to integrate Google Analytics 4 with Microsoft Office 365 - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.

Add your action

An action happens after the trigger—such as "Create Event" in Microsoft Office 365.

You’re connected!

Zapier seamlessly connects Google Analytics 4 and Microsoft Office 365, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Conversion Event
Triggers when a new conversion event is created.
Trigger
Polling
Try It
- Measurement Display Name
  Required
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write
Find Conversion
Finds a conversion based on id.
Action
Search
- Parent Folder
  Required
- Child Folder
Trigger
Polling
Try It

- Contact Folder
Trigger
Polling
Try It
- Parent Folder
  Required
- Child Folder
- Search terms
  Required
- Note
Trigger
Polling
Try It

- Parent Folder
  Required
- Child Folder
Trigger
Polling
Try It
- Calendar
- Subject
  Required
- Start Date & Time
  Required
- End Date & Time
  Required
- All Day Event?
- Body
- Show me as Free or Busy
- Attendees
- Categories
- Location
Action
Write
- To Email(s)
  Required
- CC Email(s)
- BCC Email(s)
- Subject
  Required
- Body Format
  Required
- Body
- Attachment
- Action for Files Larger Than 150MB
Action
Write
- From Email
- To Email(s)
  Required
- CC Email(s)
- BCC Email(s)
- Subject
  Required
- Body Format
  Required
- Body
- Attachment
- Action for Files Larger Than 150MB
Action
Write
- Calendar
- Search Term
  Required
- Start Date & Time
  Required
- End Date & Time
  Required
Action
Search
- Contact Folder
- First Name
  Required
- Last Name
- EmailAddresses
- BusinessPhones
- HomePhones
- MobilePhone
- JobTitle
- CompanyName
- Department
- Business Website URL
- FileAs
- PersonalNotes
- Street
- City
- State
- Postal Code
- Country or Region
- Street
- City
- State
- Postal Code
- Country or Region
- Street
- City
- State
- Postal Code
- Country or Region
Action
Search or write

- Event Name
  Required
Action
Write
- Report Start Date
  Required
- Report End Date
  Required
- Date Name
  Required
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Calendar
- Time Before
  Required
- Time Before (Unit)
  Required
Trigger
Polling
Try It
- Calendar
Trigger
Polling
Try It
- Shared Inbox
Trigger
Polling
Try It
New Flagged Email
Triggers when a new email is flagged.
Trigger
Polling
Try It
- Calendar
Trigger
Polling
Try It
- Contact Folder
- First Name
  Required
- Last Name
- EmailAddresses
- BusinessPhones
- HomePhones
- MobilePhone
- JobTitle
- CompanyName
- Department
- Business Website URL
- FileAs
- PersonalNotes
- Street
- City
- State
- Postal Code
- Country or Region
- Street
- City
- State
- Postal Code
- Country or Region
- Street
- City
- State
- Postal Code
- Country or Region
Action
Write
- Event
  Required
Action
Write
- Contact Folder
- Contact
  Required
- First Name
  Required
- Last Name
- EmailAddresses
- BusinessPhones
- HomePhones
- MobilePhone
- JobTitle
- CompanyName
- Department
- Business Website URL
- PersonalNotes
- Street
- City
- State
- Postal Code
- Country or Region
- Street
- City
- State
- Postal Code
- Country or Region
- Street
- City
- State
- Postal Code
- Country or Region
Action
Write
- Contact Folder
- First Name
  Required
- Last Name
- EmailAddresses
Action
Search

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Customers have created over 25 million Zaps on the platform

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Connect Google Analytics 4 and Microsoft Office 365 to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate Microsoft Office 365 on the Zapier blog

Make work flow with AI

Level up your Google Analytics 4 to Microsoft Office 365 integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Google Analytics 4 + Microsoft Office 365 integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and Microsoft Office 365

Can I integrate Google Analytics 4 with Microsoft Office 365 without third-party tools?

Integrating Google Analytics 4 directly with Microsoft Office 365 isn't possible through Google's or Microsoft's native options. However, you can set up workflows using automation platforms like us to bridge data between these platforms.

What triggers and actions are commonly used for integrating Google Analytics 4 with Microsoft Office 365?

Common triggers include new events in Google Analytics, such as a conversion or session start. Actions might involve updating a spreadsheet in Excel or sending an email via Outlook when specific analytics events occur.

Is it secure to connect Google Analytics 4 to Microsoft Office 365?

We prioritize security in our integrations. The connection between Google Analytics 4 and Microsoft Office 365 via our platform uses secure authentication protocols to ensure your data remains confidential and safe.

How do I start the integration process between Google Analytics 4 and Microsoft Office 365?

Begin by signing into our platform, navigating to create a new ZAP, selecting Google Analytics as your trigger app, and then choosing an event that will prompt an action in Microsoft Office 365. Follow the setup prompts from there.

Can I customize the data transferred from Google Analytics 4 to Microsoft Office 365?

Yes, we allow for extensive customization on what data is transferred. You can specify which analytics metrics or dimensions should trigger actions within MS Office applications such as Excel or Mail.

Are there any limitations with the number of integrations between these apps?

The number of integrations you can create is largely dependent on your subscription plan with us. Each plan has different limits regarding the number of ZAPs or tasks you can run monthly.

Do I need technical skills to integrate these platforms using your service?

No technical skills are needed. Our platform is designed for ease-of-use with intuitive interfaces that guide you through connecting Google Analytics and MS Office services without coding knowledge.

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

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Related categories

Analytics Google

About Microsoft Office 365

Microsoft Office 365 Business is a complete office suite in the cloud. It provides all the standard office products like Excel, Outlook, Word, SharePoint and more, but available from any internet enabled computer! Zapier does not currently support Outlook.com addresses or Home 365 accounts, only business or Enterprise.

Learn moreLearn moreHelpHelp

Related categories

Email Microsoft

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Connect Google Analytics 4 and Microsoft Office 365 to unlock the power of automation

Set up your first integration

Send an email in Microsoft Office 365 for new conversion events in Google Analytics 4

Send an email in Microsoft Office 365 for new conversion events in Google Analytics 4

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Connect Google Analytics 4 and Microsoft Office 365 to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Learn how to automate Google Analytics 4 on the Zapier blog

5 ways to automate Google Analytics with Zapier

Learn how to automate Microsoft Office 365 on the Zapier blog

6 ways to automate Microsoft Office 365

Make work flow with AI

Frequently Asked Questions about Google Analytics 4 + Microsoft Office 365 integrations

Connect Google Analytics 4 to Microsoft Office 365 on the world's largest no-code automation platform