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Connect Google Analytics 4 and Google Forms to unlock the power of automation

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Choose an Action
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Zapier makes it easy to integrate Google Analytics 4 with Google Forms - no code necessary. See how you can get setup in minutes.

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Google Analytics 4 logo
Google Analytics 4
Google Analytics 4 logo
Google Analytics 4
1. Choose trigger event
Google Forms logo
Google Forms
Google Forms logo
Google Forms
2. Choose action
Google Analytics 4 logo
1. Select the event
Setup
Test
Google Analytics 4 logo
Google Analytics 4
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.

Add your action

An action happens after the trigger—such as "API Request (Beta)" in Google Forms.

You’re connected!

Zapier seamlessly connects Google Analytics 4 and Google Forms, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Analytics 4 triggers, actions, and search
    New Conversion Event

    Triggers when a new conversion event is created.

    Trigger
    Polling
    Try It
    • Measurement Display Name
      Required
    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Send Measurement Events for an Application

    Send Measurement Events for given application.

    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Find Conversion

    Finds a conversion based on id.

    Action
    Search
    • Event Name
      Required
    Action
    Write
    • Report Start Date
      Required
    • Report End Date
      Required
    • Date Name
      Required
    • Dimension
    • Comparison
    • Value
    • Metric
    • Comparison
    • Operation
    • Value
    • Offset
    • Limit
    • Currency
    • Keep empty rows
    • Return property quota
    Action
    Write
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
    • Form
      Required
    Trigger
    Instant
    Try It

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Practical ways you can use Google Analytics 4 and Google Forms

Log form responses as Google Analytics conversion events

When a respondent submits a Google Form, Zapier can automatically create a new conversion event in Google Analytics 4. This keeps your website analytics updated with conversions tracked in real-time, so you can better understand user behavior and measure engagement.

Business Owner
Try it
Track form success rates in Google Analytics

Each time someone submits a Google Form, Zapier automatically updates Google Analytics with a new measurement event. This automation helps marketers track form submission metrics, allowing them to gauge the effectiveness of campaigns and improve conversion rates.

Marketing & Marketing Ops
Monitor project feedback submissions in analytics

Use Zapier to capture Google Form responses as conversion events in Google Analytics 4. This allows project managers to visualize how many users are submitting feedback or participating in surveys, providing clarity on progress and user sentiment.

Project Management

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate Google Forms on the Zapier blog

Make work flow with AI

Level up your Google Analytics 4 to Google Forms integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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About Google Analytics 4
Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
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About Google Forms
Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!
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Connect Google Analytics 4 to Google Forms on the world's largest no-code automation platform

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