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Set up your first integration
Quickly connect Google Analytics 4 to Google Forms with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Analytics 4 with Google Forms - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.
Add your action
An action happens after the trigger—such as "API Request (Beta)" in Google Forms.
You’re connected!
Zapier seamlessly connects Google Analytics 4 and Google Forms, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Conversion Event
Triggers when a new conversion event is created.
Try ItTriggerPolling - Measurement Display NameRequired
ActionWrite- Send Measurement Events for an Application
Send Measurement Events for given application.
ActionWrite - Find Conversion
Finds a conversion based on id.
ActionSearch
- Event NameRequired
ActionWrite- Report Start DateRequired
- Report End DateRequired
- Date NameRequired
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
ActionWrite- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite- FormRequired
Try ItTriggerInstant
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Practical ways you can use Google Analytics 4 and Google Forms
Log form responses as Google Analytics conversion events
When a respondent submits a Google Form, Zapier can automatically create a new conversion event in Google Analytics 4. This keeps your website analytics updated with conversions tracked in real-time, so you can better understand user behavior and measure engagement.
Business OwnerTrack form success rates in Google Analytics
Each time someone submits a Google Form, Zapier automatically updates Google Analytics with a new measurement event. This automation helps marketers track form submission metrics, allowing them to gauge the effectiveness of campaigns and improve conversion rates.
Marketing & Marketing OpsMonitor project feedback submissions in analytics
Use Zapier to capture Google Form responses as conversion events in Google Analytics 4. This allows project managers to visualize how many users are submitting feedback or participating in surveys, providing clarity on progress and user sentiment.
Project Management