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Choose a Trigger

Choose an Action

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Zapier makes it easy to integrate Google Ads with Trustpilot - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Create Invitation" in Trustpilot.

You’re connected!

Zapier seamlessly connects Google Ads and Trustpilot, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Polling
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write

- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

- Domain
  Required
- Email Template for Invitations
  Required
- Trustpilot Site
  Required
- Sender Name
- Sender E-Mail
  Required
- Reply to E-Mail
- Preferred Sent Time
  Required
- Recipient Name
  Required
- Recipient E-Mail Address
  Required
- Reference Id
  Required
Action
Write

- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Google Ads and Trustpilot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Google Ads on the Zapier blog

Make work flow with AI

Level up your Google Ads to Trustpilot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Google Ads + Trustpilot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Trustpilot

What is the first step in integrating Google Ads with Trustpilot?

The first step in integrating Google Ads with Trustpilot is to establish a connection through our platform. You'll need to authenticate your Google Ads and Trustpilot accounts to allow seamless data flow between the two services.

How do I trigger automatic reviews on Trustpilot from Google Ads interactions?

To trigger automatic reviews on Trustpilot, you can set up actions based on specific interactions within your Google Ads campaigns. Our platform enables you to define triggers such as when a campaign receives a new click or conversion.

Can I automate the response to reviews on Trustpilot using data from Google Ads?

Yes, by integrating these two platforms, you can automate responses to certain types of reviews based on campaign performance metrics from Google Ads. This requires setting up conditional logic based on your criteria for responses.

What are some common triggers used in the integration between Google Ads and Trustpilot?

Common triggers include new clicks or conversions happening in your Google Ads campaigns. These triggers can then initiate actions like requesting customer feedback or publishing reviews on Trustpilot.

Is it possible to sync customer feedback from Trustpilot back into my Google Ads campaigns?

Yes, syncing customer feedback from Trustpilot back into your Google Ads campaigns is possible. You can create rules that will incorporate this feedback into ad copy updates or audience management within Google Ads.

How often can data be synced between Google Ads and Trustpilot using this integration?

Data can be synced between Google Ads and Trustpilot as frequently as every 15 minutes if needed. The synchronization frequency depends on the settings you configure when setting up the integration with our platform.

Do I need any technical skills to set up the integration between these platforms?

No technical skills are required for setting up the integration. Our user-friendly interface guides you through linking triggers and actions easily, even providing templates for common configurations.

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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Ads & Conversion Google

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About Trustpilot

Trustpilot is the world's most powerful review platform, helping your business collect and easily manage customer reviews. Trustpilot gives people a place to share and discover reviews of businesses, while giving every business the tools to turn consumer feedback into business results.

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