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Connect Google Ads and SQL Server to unlock the power of automation

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Choose a Trigger
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Google Ads
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Google Ads
1. Choose trigger event
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SQL Server
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SQL Server
2. Choose action
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1. Select the event
Setup
Test
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Google Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Create Custom Query" in SQL Server.

You’re connected!

Zapier seamlessly connects Google Ads and SQL Server, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    • Conversions Information
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

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Practical ways you can use Google Ads and SQL Server

Log new leads into SQL Server

For every new lead generated via Google Ads, Zapier can create a corresponding record in SQL Server. This seamless connection aids business owners in consolidating lead information for tracking sales or marketing activities, saving time and effort in managing data manually.

Business Owner
Try it
Track campaign data in SQL Server from Google Ads

Whenever a new Google Ads campaign is created, Zapier can automatically add the campaign's details to SQL Server. This workflow ensures teams can perform further analysis or integrate campaign data with other engineering tools, eliminating the need for manual updates.

Engineering
Sync Google Ads leads to a SQL database

When a new lead form entry is received on Google Ads, Zapier can automatically create a new row in SQL Server with the lead details. This ensures the Marketing team has all leads stored in a centralized database for analysis and future campaigns, saving time on manual data entry and reducing errors.

Marketing & Marketing Ops

Learn how to automate Google Ads on the Zapier blog

Learn how to automate SQL Server on the Zapier blog

Make work flow with AI

Level up your Google Ads to SQL Server integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Ads + SQL Server integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and SQL Server

How can Google Ads be integrated with SQL Server using triggers?

Integrating Google Ads with SQL Server using triggers involves setting up certain actions in Google Ads that, when activated, will trigger specific events or data updates in SQL Server. We can, for instance, configure a trigger to update inventory levels in SQL when a particular ad campaign reaches a certain milestone. The integration is done through our interface, which allows you to map Google Ads actions directly to SQL Server operations like updates or insertions.

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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