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Connect Google Ads and QuickBooks Online to unlock the power of automation

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Zapier makes it easy to integrate Google Ads with QuickBooks Online - no code necessary. See how you can get setup in minutes.

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Google Ads logo
Google Ads
Google Ads logo
Google Ads
1. Choose trigger event
QuickBooks Online logo
QuickBooks Online
QuickBooks Online logo
QuickBooks Online
2. Choose action
Google Ads logo
1. Select the event
Setup
Test
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Google Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Attach File(s) or Note" in QuickBooks Online.

You’re connected!

Zapier seamlessly connects Google Ads and QuickBooks Online, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    • Conversions Information
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

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Practical ways you can use Google Ads and QuickBooks Online

Log Google Ads leads in QuickBooks as customers.

When a new lead is generated via Google Ads, Zapier can automatically create a new customer entry in QuickBooks Online. This eliminates the need for manual entry, keeps your accounting system updated, and reduces the chance of errors.

Business Owner
Try it
Track offline conversions in Google Ads.

When a QuickBooks payment is received, Zapier can send an offline conversion event to Google Ads. This links ad spending to ROI, enabling the marketing team to better analyze ad performance and optimize campaigns.

Marketing & Marketing Ops

Learn how to automate Google Ads on the Zapier blog

Learn how to automate QuickBooks Online on the Zapier blog

Make work flow with AI

Level up your Google Ads to QuickBooks Online integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Ads + QuickBooks Online integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and QuickBooks Online

How do I set up an integration between Google Ads and QuickBooks Online?

You can integrate Google Ads with QuickBooks Online by using triggers and actions through our automation platform. First, select a trigger event such as a new campaign or a conversion in Google Ads. Then, choose QuickBooks Online as the action app where you can create an invoice, add a customer, or update existing records based on data from your ads.

What triggers are available for Google Ads in the integration?

The integration supports several triggers from Google Ads including new lead forms, conversions, and changes in campaign metrics. These triggers allow you to automate workflows that can transfer important advertising data into QuickBooks Online.

Can I automatically create invoices in QuickBooks Online for new leads captured through Google Ads?

Yes, you can set up an automation where new leads captured via Google Ads trigger the creation of an invoice in QuickBooks Online. You just need to map fields like customer details and transaction amounts to ensure accurate billing.

Is it possible to update customer information in QuickBooks based on Google Ads interactions?

Certainly! When specific events occur in your Google Ads account such as lead form submissions or conversions, they can automatically update corresponding customer information in QuickBooks Online ensuring your records are always current.

Are there any limitations when syncing data between Google Ads and QuickBooks Online?

There may be some limitations regarding the types of data available for syncing due to API restrictions from both platforms. However, key actions like creating invoices or updating customer records typically function smoothly using our integration features.

How do we ensure that transactions recorded from Google Ads into QuickBooks are accurate?

Accuracy is achieved by carefully mapping fields between the two platforms during setup. Our intuitive interface allows you to match fields like customer names and transaction values so that every integration reflects real-time and precise data.

What actions can be performed by integrating QuickBooks with Google Ads beyond generating reports?

Apart from generating insightful reports, you can automate tasks such as creating or updating invoices, managing inventory levels based on product performance in ads, and adding or updating customer details directly within your financial system.

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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About QuickBooks Online
QuickBooks Online is the web version of the popular accounting packages QuickBooks. Use any Zapier integration to connect QuickBooks Online to hundreds of other apps.
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