Connect Google Ads and PostHog to unlock the power of automation
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Set up your first integration
Quickly connect Google Ads to PostHog with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with PostHog - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Capture Event" in PostHog.
You’re connected!
Zapier seamlessly connects Google Ads and PostHog, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency
ActionWrite
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Practical ways you can use Google Ads and PostHog
Track Google Ads leads in PostHog.
When a new lead form entry is created in Google Ads, automatically capture an event in PostHog with the lead details. This helps business owners centralize data for better product and customer insights, improving lead attribution and customer tracking.
Business OwnerMatch Google Ads leads with customer support tickets in PostHog.
When a new lead is captured in Google Ads, automatically create an event in PostHog. This ensures the customer support team knows about new leads and can align their support efforts to better address high-quality prospects.
Customer Support OpsNotify the marketing team about new leads.
When a new lead comes in from Google Ads Lead Form, Zapier can automatically send the lead data to PostHog so marketers can analyze the user journey. This boosts marketing efficiency and ensures timely follow-up by the team.
Marketing & Marketing OpsLearn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Google Ads + PostHog integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and PostHog
How do I connect my Google Ads account to PostHog?
To connect your Google Ads account to PostHog, you can use our integration feature. First, navigate to the integrations page in your PostHog account. From there, select Google Ads and follow the authentication steps. Ensure you have admin access to both platforms for a seamless connection.
What kind of triggers are available when integrating Google Ads with PostHog?
When integrating Google Ads with PostHog, you can utilize triggers such as capturing when a new ad is clicked, tracking conversions from specific ads, or identifying spend thresholds. These triggers allow you to automate actions within PostHog based on the performance metrics from your Google Ads campaigns.
Can I track conversion events in PostHog using data from Google Ads?
Yes, you can track conversion events in PostHog by setting up specific triggers that capture conversion data from your Google Ads campaigns. Once configured, these conversions will appear as events within your PostHog dashboard for further analysis.
How are data discrepancies handled between Google Ads and PostHog?
We take careful measures to minimize data discrepancies between Google Ads and PostHog through proper synchronization and periodic updates. Our integration includes reconciliation features that help identify and address any mismatches in reported metrics.
Is it possible to automate bid adjustments in Google Ads using insights from PostHog?
Yes, it's possible to automate bid adjustments in Google Ads by applying insights gathered from user behavior analysis in PostHog. You can create actions based on specific conditions or thresholds defined within your analytics, which then trigger automated bid changes in your campaigns.
Can I visualize the performance of my ads within the PostHog platform?
Certainly, once your integration is set up, performance metrics such as impressions, clicks, and conversions can be visualized directly within the PostHog platform. You can create custom dashboards that reflect real-time analytics pulled from your active ad campaigns.
What should I do if I encounter issues while setting up the integration between Google Ads and PostHog?
If you encounter any issues during setup, please check our support documentation first for troubleshooting tips related to common problems like authentication failures or data sync delays. For persistent issues not covered there, reach out directly through our customer support channels for personalized assistance.
