Connect Google Ads and Mautic to unlock the power of automation
- No credit card required
- Free forever for core features
- 14-day trial for premium features and apps
Set up your first integration
Quickly connect Google Ads to Mautic with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with Mautic - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Create or Update Contact" in Mautic.
You’re connected!
Zapier seamlessly connects Google Ads and Mautic, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency
ActionWrite
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Google Ads and Mautic
Update leads from Google Ads into Mautic.
When a new lead form entry is submitted in Google Ads, Zapier will create or update the contact in Mautic. This ensures leads generated through Google Ads campaigns are immediately added to Mautic for effective follow-up and nurturing.
Business OwnerSync new Mautic contacts into Google Ads audience.
Whenever a new contact is created in Mautic, Zapier automatically adds them to a customer list in Google Ads. This streamlines audience management by ensuring your ads target the most relevant contacts.
Marketing & Marketing OpsLearn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Google Ads + Mautic integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Mautic
How can I integrate Google Ads with Mautic?
You can integrate Google Ads with Mautic using our platform to automate actions and triggers without needing direct coding skills. Our tools allow you to connect Mautic with Google Ads, facilitating seamless data transfer and automated marketing workflows.
What triggers are available when integrating Google Ads with Mautic?
In integrating Google Ads with Mautic, triggers such as 'New Campaign Created' or 'Lead Conversion Event' from Google Ads can automatically initiate actions in Mautic like updating a contact's information or adding them to a specific segment.
Can I track conversion events from Google Ads in Mautic?
Yes, you can track conversion events from Google Ads in Mautic. By setting up the appropriate triggers, conversion data from your ad campaigns can be captured and reflect directly within your contact activity timeline in Mautic.
Is it possible to create new campaigns in Google Ads via actions from Mautic?
While our primary focus is on receiving data from Google Ads into Mautic, custom integrations may allow certain setups where actions initiated in Mautic trigger new campaign creation processes within Google Ads. However, this often requires more advanced configurations.
How does the integration support audience segmentation based on ad interactions?
The integration allows for creating segments in Mautic based on user interactions tracked by Google Ads. For example, clicking an ad or completing a form could auto-trigger adding that contact to a specific audience segment within your marketing database.
Are there any limitations when using this integration for automated reporting?
While you can set up automatic reports that pull data from both platforms, there may be some limitations regarding real-time data syncing due to API restrictions on either side. We ensure the most current capabilities are utilized within these constraints.
What happens if there's an error during the data sync between Google Ads and Mautic?
If an error occurs during a sync between the two platforms, we provide detailed logging that helps identify issues quickly. Our system retries failed transfers automatically and alerts you when manual intervention might be needed.
