Connect Google Ads and Lofty to unlock the power of automation
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Set up your first integration
Quickly connect Google Ads to Lofty with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with Lofty - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Create Lead" in Lofty.
You’re connected!
Zapier seamlessly connects Google Ads and Lofty, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency
ActionWrite
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Practical ways you can use Google Ads and Lofty
Sync new leads from Google Ads to Lofty.
When a new lead is created in a Google Ads Lead Form Extension, Zapier automatically creates a corresponding lead in Lofty. This workflow ensures all leads captured through ad campaigns are centralized in the real estate tool, improving organization and response times.
Business OwnerAnalyze form performance by exporting new lead data from Google Ads to a database.
When a new lead is captured via Google Ads Lead Form Extension, Zapier exports the data to your database. This eliminates manual data entry, improves data accuracy, and provides real-time inputs for trend analysis and performance measurement.
Data ScienceNotify team of new leads from Lofty in Slack.
Whenever a new lead is assigned in Lofty, Zapier triggers a Slack notification to the marketing team. This ensures timely follow-ups and prevents lead nurturing delays, leading to faster contact action and increased lead conversion chances.
Marketing & Marketing OpsLearn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Google Ads + Lofty integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Lofty
How do I start integrating Google Ads with Lofty?
To begin integrating Google Ads with Lofty, you'll need to set up an account with both platforms if you haven't already. Once that's done, you can use our integration tool to create automated workflows by selecting Google Ads as the trigger and Lofty as the action.
What triggers and actions are available when connecting Google Ads and Lofty?
In this integration, common triggers include 'New Campaign' in Google Ads. Actions available in Lofty include 'Create Contact' or 'Update Record'. This allows you to automate the process of updating your CRM whenever there’s a new advertising campaign.
Can I track conversions from my Google Ads in Lofty through the integration?
Yes, by using specific triggers like a 'New Conversion' in Google Ads, you can set up an action in Lofty to automatically log these conversions into your client database, keeping your sales data updated efficiently.
Is it possible to pause or activate campaigns on Google Ads via actions triggered in Lofty?
Currently, pausing or activating campaigns directly from Lofty as a response action is not supported. The integration focuses primarily on updating and managing data based on ad performance results.
How often does the data sync between Google Ads and Lofty when integrated?
Our standard synchronization settings update data instantaneously when the specified trigger occurs. Data is pushed from Google Ads to Lofty as soon as a new event like a 'New Campaign' or 'Conversion' is recorded.
What should I do if my data isn't syncing between Google Ads and Lofty correctly?
First, ensure that all of your trigger-action workflows are correctly set up. If everything appears correct but issues persist, check for any connection problems within both platforms. You may also want to contact our support team for additional assistance.
Do I need technical skills to integrate Google Ads with Lofty?
No advanced technical skills are required. Our user-friendly interface guides you through setting up triggers and actions so you can automate workflows effectively without needing technical expertise.
