Connect Google Ads and Google Chat to unlock the power of automation
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Set up your first integration
Quickly connect Google Ads to Google Chat with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with Google Chat - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Create Message" in Google Chat.
You’re connected!
Zapier seamlessly connects Google Ads and Google Chat, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency
ActionWrite
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Practical ways you can use Google Ads and Google Chat
Notify marketing about new leads in Google Chat.
When a new lead form entry is submitted through Google Ads, Zapier will send a message in Google Chat notifying the marketing team. This ensures the marketing team can promptly follow up with new prospects, improving response time and lead qualification rate.
Marketing & Marketing OpsGet Google Chat alerts for new campaigns.
When a new campaign is created in Google Ads, Zapier will automatically send a message to a Google Chat room for visibility. This keeps the sales team informed about new marketing initiatives, ensuring alignment and quicker strategy formation.
Sales OpsLearn how to automate Google Ads on the Zapier blog
Learn how to automate Google Chat on the Zapier blog
Frequently Asked Questions about Google Ads + Google Chat integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Google Chat
What do I need to integrate Google Ads with Google Chat?
To integrate Google Ads with Google Chat, you'll need access to both accounts and the ability to authorize the connection. The process typically involves setting up triggers in Google Ads, such as new leads or campaign performance metrics, which then prompt actions in Google Chat, like sending notifications.
How do triggers work in the integration between Google Ads and Google Chat?
In our integration setup, triggers are specific events or thresholds configured in Google Ads. For instance, when a new lead is captured or a daily budget is reached, these triggers activate actions within Google Chat by sending messages or alerts to specified chat rooms.
Can I customize the alerts sent from Google Ads to Google Chat?
Yes, you can customize the content and format of alerts sent from Google Ads to your chat rooms in Google Chat. Our platform allows you to define which data points are included in notifications based on the triggers set within your campaigns.
What actions can be performed in Google Chat when integrating with Google Ads?
When integrating with Google Ads, actions you can perform in Google Chat include automatically sending performance reports, notifying team members about new leads, or alerting on budget usage thresholds.
Is it possible to set conditions for when messages are sent from Google Ads to Chat?
Yes, you can set specific conditions under which messages are dispatched from Google Ads to your chat spaces. For example, only send alerts if your ad spending surpasses a certain limit or when a campaign reaches a specific milestone.
Do I need technical expertise for integrating these two platforms?
No technical expertise is required for setting up an integration between these platforms through our services. We provide user-friendly interfaces and guides that walk you through establishing triggers and actions without needing coding skills.
How frequently can notifications be sent from my ads account to chat?
Notifications from your ads account can be sent as frequently as needed based on the triggers you configure. Whether it's real-time updates for every new activity or scheduled summaries of daily performance metrics depends on how you set your preferences.
