Connect Facebook Lead Ads and Google Ads to unlock the power of automation
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Set up your first integration
Quickly connect Facebook Lead Ads to Google Ads with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Facebook Lead Ads with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Facebook Lead Ads and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- FBLA_copy
- PageRequired
- Form
- Conversions Information
Try ItTriggerInstant- MainAccountIdRequired
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
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Practical ways you can use Facebook Lead Ads and Google Ads
Add leads from Facebook to Google Ads campaigns
Business owners often struggle to manually move leads between platforms. Zapier can sync new Facebook Lead Ads to Google Ads campaigns, ensuring prospects are seamlessly added to a customer list for targeted advertising. This saves time and ensures consistent targeting.
Business OwnerSync new Facebook leads to a Google Ads customer list
When a new lead is created in Facebook Lead Ads, Zapier can automatically add that lead to a Google Ads customer list. This automation helps marketers ensure their ad targeting stays accurate and fresh, improving the efficiency of retargeting campaigns and potentially increasing conversion rates.
Marketing & Marketing OpsEnhance retargeting effectiveness with automated lead syncing
Automatically sync new leads from Facebook Lead Ads to Google Ads customer lists with Zapier. This ensures that sales teams can retarget new prospects quickly, boosting efficiency and tightening the lead-to-sale funnel.
Sales OpsLearn how to automate Facebook Lead Ads on the Zapier blog
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Facebook Lead Ads + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Google Ads
How do I start integrating Facebook Lead Ads with Google Ads?
To start integrating Facebook Lead Ads with Google Ads, you'll first need accounts on both platforms. Then, you can use our integration services to set up your desired workflow, such as creating a new trigger when a lead is generated, which in turn could prompt an action like adding the lead to a specific Google Ads Audience.
What specific actions can be triggered in Google Ads from Facebook Lead Ads?
When integrating Facebook Lead Ads with Google Ads, you can trigger various actions such as automatically importing new leads into a Google Ads Customer Match segment or updating existing customer lists based on the information captured from lead ads.
Can I filter which leads are sent from Facebook Lead Ads to Google Ads?
Yes, our integration allows you to set filters based on criteria such as demographics or user responses, so that only specific leads get transferred from Facebook Lead Ads to your Google Ads account.
Is it possible to sync all fields from my lead form into Google Ads?
You have control over which fields are synced. During the setup of your automation or integration flow, you'll choose which specific fields from your Facebook lead forms will be mapped and transferred into relevant fields within Google Ads.
How often are leads synchronized between Facebook and Google services?
Leads can be synchronized nearly in real-time. Once set up, each new entry captured by your Facebook Lead Ad forms is automatically processed and sent over to your specified action in Google Ads without requiring manual intervention.
What happens if there is an error during synchronization between the two platforms?
In case of an error during synchronization, we implement a notification system that alerts you immediately. You would then follow troubleshooting steps provided by our support team or in our help documentation.
Can historical data from Facebook Lead ads be pushed into Google ads lists retrospectively?
The integration typically processes data moving forward; however, for importing historical data into your Google ads lists, additional steps may be necessary manually or through specialized data import tools provided by us.
