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Connect Google Forms and ServiceNow to unlock the power of automation

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Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

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Zapier makes it easy to integrate Google Forms with ServiceNow - no code necessary. See how you can get setup in minutes.

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Google Forms
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Google Forms
1. Choose trigger event
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ServiceNow
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ServiceNow
2. Choose action
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1. Select the event
Setup
Test
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Google Forms
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Form Response" from Google Forms.

Add your action

An action happens after the trigger—such as "Attach a File to a Record" in ServiceNow.

You’re connected!

Zapier seamlessly connects Google Forms and ServiceNow, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Form
      Required
    Trigger
    Instant
    Try It
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
    • Table
      Required
    Trigger
    Polling
    Try It
    • Table
      Required
    Action
    Write
    • Form
      Required
    Trigger
    Instant
    Try It
    • File
      Required
    • Table
      Required
    Action
    Write
    • Table
      Required
    Action
    Write

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Google Forms and ServiceNow to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Google Forms on the Zapier blog

Make work flow with AI

Level up your Google Forms to ServiceNow integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Forms + ServiceNow integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Forms and ServiceNow

How can I trigger a ServiceNow incident from a Google Form submission?

You can set up an integration where submitting a Google Form triggers the creation of an incident in ServiceNow. We make this possible by linking the 'form submission' event in Google Forms to the 'create incident' action in ServiceNow. Every time someone fills out and submits your form, our system will automatically generate a new incident in your ServiceNow instance with the details provided.

Is it possible to update a ServiceNow record when a Google Form response is modified?

Yes, if changes occur within the Google Sheet that stores form responses, we can utilize our integration to modify corresponding records in ServiceNow. You'll need to set up a trigger for updates within Google Sheets and define actions that specify how these changes should adjust existing ServiceNow records accordingly.

Can I use conditional logic to decide which type of request to raise in ServiceNow based on form responses?

Absolutely! Our conditional logic feature allows you to evaluate specific answers from your Google Forms response and determine what type of request or task should be created in ServiceNow. For example, if the answer meets certain criteria, you could set it up to either open an incident, change request, or any other task type available in your instance.

How do I handle error notifications if something goes wrong during the integration process?

We've designed our system to alert you promptly whenever an error occurs during data syncing between Google Forms and ServiceNow. You can enable notifications that provide detailed insights about any failed tasks, enabling you to quickly address issues and ensure seamless operation.

What types of fields can be mapped from Google Forms responses to ServiceNow records?

You can map various types of fields such as text, numbers, choices (like dropdowns and checkboxes), dates, and more from your Google Forms directly into your ServiceNow records. Our field mapping tool provides flexibility so you can tailor how each piece of information is transferred between systems.

Is it necessary for my Google Forms account and my ServiceNow account to have administrative privileges for integration?

For setting up initial connections between Google Forms and ServiceNow through our platform, we recommend having administrative privileges. This aids in access authorization; however, ongoing operations typically do not require admin rights unless you're modifying major configurations or permissions.

Can I see real-time updates of my form submissions as they are processed into ServiceNow?

While real-time processing might depend on the specific configurations applied during setup, typically you'll be able to view new tasks or incidents appear almost immediately after form submissions occur due to our efficient synchronization process.

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About Google Forms
Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!
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About ServiceNow
ServiceNow specializes in IT services management (ITSM), IT operations management (ITOM) and IT business management (ITBM).
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