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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Form Response" from Google Forms.

Add your action

An action happens after the trigger—such as "Action Account" in SAM.ai.

You’re connected!

Zapier seamlessly connects Google Forms and SAM.ai, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Form
  Required
Trigger
Instant
Try It
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
Active Categories
Triggers when a new category(ies) is created.
Trigger
Polling
Try It
Active Leads
Triggers when new lead(s) is added.
Trigger
Polling
Try It
Active Opportunities
Triggers when new opportunity(s) is added.
Trigger
Polling
Try It

Update Contacts
Triggers when contact(s) is updated.
Trigger
Polling
Try It
- Account Name
  Required
- Account Phone
- Account Fax
- Street
- City
- State/Province
- Country
- Account Description
Action
Write

- Salutation
- First Name
- Last Name
  Required
- Company
- Job Title
- Email
- Account Phone
- City
- State/Province
- Zip/Postal Code
- Country
- Case Number
Action
Write
- Opportunity Name
  Required
- Stage
  Required
- Close Date
  Required
- Account Description
Action
Write

- Form
  Required
Trigger
Instant
Try It
Active Accounts
Triggers when new account(s) is added.
Trigger
Polling
Try It
Active Contacts
Triggers when new contact(s) is added.
Trigger
Polling
Try It
Active Notes
Triggers when new note(s) is added.
Trigger
Polling
Try It
Active Tasks
Triggers when new task(s) is added.
Trigger
Polling
Try It
Update Leads
Triggers when lead(s) is updated.
Trigger
Polling
Try It
- Salutation
- Last Name
  Required
- First Name
- Title
- Email
- Account Phone
- Mobile Phone
- Account Fax
- Street
- City
- State/Province
- Zip/Postal Code
- Country
- Account Description
Action
Write
- Salutation
- First Name
- Last Name
  Required
- Title
- Company
- Lead Status
  Required
- Email
- Account Phone
- Mobile Phone
- Account Fax
- Street
- City
- State/Province
- Zip/Postal Code
- Country
- Account Description
Action
Write
- Stage
  Required
- Opportunity
Action
Write

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Google Forms and SAM.ai to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Google Forms on the Zapier blog

Make work flow with AI

Level up your Google Forms to SAM.ai integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Google Forms

Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!

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Related categories

Forms & Surveys Google

Similar apps

Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About SAM.ai

SAM is a sales and marketing tool that lets you organize and manage your leads, opportunities, accounts & partners with efficient features.

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