Connect Google Forms and Marketo to unlock the power of automation
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Set up your first integration
Quickly connect Google Forms to Marketo with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Forms with Marketo - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Form Response" from Google Forms.
Add your action
An action happens after the trigger—such as "Add Lead to List" in Marketo.
You’re connected!
Zapier seamlessly connects Google Forms and Marketo, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- FormRequired
Try ItTriggerInstant- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite- List
- Additional Fields
Try ItTriggerPolling- Zap_id
- Program ContextRequired
- Campaign ContextRequired
- Program ContextRequired
- Program Member ContextRequired
Try ItTriggerInstant
- FormRequired
Try ItTriggerInstant- FormRequired
Try ItTriggerPolling- New Program
Triggers when a new program is created.
Try ItTriggerPolling - List
- Additional Fields
Try ItTriggerPolling
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Connect Google Forms and Marketo to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Google Forms on the Zapier blog
Learn how to automate Marketo on the Zapier blog
Frequently Asked Questions about Google Forms + Marketo integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Forms and Marketo
How can I trigger an action in Marketo when a Google Form is submitted?
When a respondent submits a Google Form, you can set up an integration that triggers an action in Marketo, such as creating or updating a lead. This is done by using a tool like Zapier to connect Google Forms to Marketo and set the form submission as the trigger event for subsequent actions within your marketing automation workflow.
Can I customize the fields sent from Google Forms to Marketo?
Yes, during the integration setup between Google Forms and Marketo, you'll have the option to map form fields to corresponding fields in Marketo. This allows you to ensure that the data collected from respondents aligns perfectly with your existing lead or contact fields in Marketo.
Is it possible to send only specific responses from Google Forms to Marketo?
Absolutely! You can configure filters during your integration setup so that only specific form responses trigger an action in Marketo. For example, you might only want leads with certain answers or scores passed through for further marketing efforts.
What happens if there are duplicate entries from Google Forms into Marketo?
Our integration tools allow you to specify how duplicate entries should be handled when they're sent from Google Forms into Marketo. You can choose to update existing records, skip duplicates, or create new records regardless of duplication.
How do I handle errors or failed submissions when integrating Google Forms with Marketo?
We provide options for error handling within the integration setup. If there's a failure during data transfer from Google Forms to Marketo, we offer logs and notifications features so you can quickly identify and rectify any issues without significant impact on your marketing processes.
Can I automate follow-up actions in Marketo after receiving forms via Google Forms?
Yes, you can automate follow-up actions such as sending emails or enrolling leads into nurture campaigns once their information has been pushed into Marketo. The automation rules are set up during the initial integration process and can be adjusted as required.
Are there any limitations on the number of form entries that can be processed between Google Forms and Marketo through this integration?
While there aren't specific limitations inherent in our system for processing form entries between Google Forms and Marketo, it's important to consider any API call limitations each platform might impose individually. Reviewing both platforms' usage policies will clarify expectations for high-volume data processing scenarios.
