Connect Freshsales Suite and Google Ads to unlock the power of automation
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Set up your first integration
Quickly connect Freshsales Suite to Google Ads with a Zapier template.
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How Zapier works
Zapier makes it easy to integrate Freshsales Suite with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "Contacts Added to a List" from Freshsales Suite.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Freshsales Suite and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
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- Include Contact Details
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- Share with team
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Practical ways you can use Freshsales Suite and Google Ads
Update Freshsales deals with Google Ads lead form entries
Zapier can link new lead form entries in Google Ads directly to Freshsales Suite by updating the relevant deals in your CRM. This setup bridges marketing efforts to sales progress, keeps deal information up-to-date, and eliminates the need for repetitive data entry, improving response times.
Business Owner
Automatically remove stale contacts from customer lists
Leverage Zapier to automatically remove outdated or incorrect contacts in Google Ads' customer lists based on updates in Freshsales Suite. This ensures ad targeting remains accurate and saves IT teams from manually handling contact removal.
ITSync new Freshsales contacts to Google Ads campaigns
When a new contact is created in Freshsales Suite, Zapier can instantly add that contact to a specific Google Ads campaign. This ensures marketing campaigns are consistently targeting newly added leads, removing manual syncing tasks and helping optimize ad conversions.
Marketing & Marketing OpsLearn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Freshsales Suite + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Freshsales Suite and Google Ads
How do I set up the integration between Freshsales Suite and Google Ads?
To set up the integration, you need to connect both your Freshsales Suite account and Google Ads account to our platform. Once connected, you can create workflows that define triggers and actions. For example, a new lead in Freshsales can trigger an action to add that lead to a specific Google Ads campaign.
Can I create custom triggers for the Freshsales Suite and Google Ads integration?
Yes, you can create custom triggers. For instance, you may set up a trigger for when a lead's status changes in Freshsales Suite, which could then trigger an action to update an audience in Google Ads.
What types of actions can be initiated in Google Ads through this integration?
Actions include adding leads to specific campaigns or ad groups in Google Ads, updating audience lists, or even pausing/resuming campaigns based on changes made in Freshsales Suite.
Are there any prerequisites for connecting Freshsales Suite with Google Ads?
The main prerequisites are active accounts on both Freshsales Suite and Google Ads. Additionally, appropriate permissions are required to access and modify data within these platforms for the integration to function correctly.
Is it possible to track conversions from Google Ads back into Freshsales Suite?
Yes, conversion tracking is supported. You can set up workflows where engagements or conversions captured by Google Ads feed back into Freshsales Suite as updated lead information or activities.
How frequently does data sync occur between Freshsales Suite and Google Ads?
Data sync frequency depends on how the workflow is configured. It can be set up for real-time synchronization or scheduled intervals such as hourly or daily updates.
What should I do if the integration isn’t working as expected?
If the integration isn’t functioning correctly, first check if all settings are configured properly and that permissions are granted appropriately. If issues persist, consult our support documentation or reach out to our support team for assistance.
