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Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

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App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Chat Transcript" from Formilla.

Add your action

An action happens after the trigger—such as "Create a List" in Smoove.

You’re connected!

Zapier seamlessly connects Formilla and Smoove, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Chat Transcript
Triggers when a chat ends.
Trigger
Instant
Try It
Offline Email
Triggers when a new offline email is submitted.
Trigger
Instant
Try It
New List Created
Triggers when a new list is created.
Trigger
Polling
Try It
- Automation Actions
  Required
Trigger
Polling
Try It
- Seniority Level (In Days)
  Required
Trigger
Polling
Try It

- Subscribe to Lists
  Required
- Unsubscribe From Lists
- Update if Subscriber Exists?
  Required
- Restore From Recycle Bin?
  Required
- Restore if Unsubscribed?
  Required
- Can Receive Emails
- Can Receive Sms
- External ID
- Email
- Cellphone
- First Name
- Last Name
- Date of Birth
- Country
- City
- Address
- Phone
- Company Name
- Position
Action
Write
- Identify By
  Required
- Query
  Required
Action
Search

New Subscriber
Triggers when a new subscriber is submitted.
Trigger
Instant
Try It
New Form Created
Triggers when a new form is created.
Trigger
Polling
Try It
- Form
  Required
Trigger
Polling
Try It
New Subscriber
Triggers when a new subscriber is added.
Trigger
Polling
Try It
- List internal name
  Required
- List description
- Allow to Unsubscribe
- Show to contacts
- Public list name
- Public list description
- Open for subscriptions
Action
Write
- Identify By
  Required
- Identify Value
  Required
- Unsubscribe Reason
  Required
Action
Write
- Identify By
  Required
- Query
  Required
- Subscribe to Lists
  Required
- Unsubscribe From Lists
- Update if Subscriber Exists?
  Required
- Restore From Recycle Bin?
  Required
- Restore if Unsubscribed?
  Required
- Can Receive Emails
- Can Receive Sms
- External ID
- Email
- Cellphone
- First Name
- Last Name
- Date of Birth
- Country
- City
- Address
- Phone
- Company Name
- Position
Action
Search or write

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Formilla and Smoove to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your Formilla to Smoove integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Formilla

Formilla.com is a leading provider of customer messaging software using a combination of Live Chat, Email, and In-app messaging tools in one powerful platform.

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About Smoove

smoove is an all-in-one tool for marketing automation, including email, SMS, WhatsApp channels, landing page builder, and more.

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