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Set up your first integration
Quickly connect Follow Up Boss to Google Ads with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Follow Up Boss with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Appointment" from Follow Up Boss.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Follow Up Boss and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Appointment
Fires when a new appointment is created in Follow Up Boss.
Try ItTriggerInstant - Pipeline name
- Stage name
Try ItTriggerInstant- Stage name
Try ItTriggerInstant- Contact Phone, Email, or IDRequired
- Team Member(s)
ActionWrite
- New Deal
Fires when a new deal is created in Follow Up Boss.
Try ItTriggerInstant - New Contact
Fires when a new contact is created in Follow Up Boss.
Try ItTriggerInstant - Tag nameRequired
Try ItTriggerInstant- Contact Phone, Email, or IDRequired
- Tag(s)Required
ActionWrite
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Practical ways you can use Follow Up Boss and Google Ads
Add new Google Ads leads to Follow Up Boss.
When a new lead is submitted through a Google Ads lead form, Zapier will automatically create a new contact in Follow Up Boss. This workflow saves you time on manually adding new leads and ensures no potential client slips through the cracks, improving responsiveness to inquiries.
Business OwnerSync Follow Up Boss contacts to Google Ads customer lists.
Zapier keeps your Google Ads customer lists up to date by automatically adding new Follow Up Boss contacts to the appropriate customer list in Google Ads. This lets you target new leads with tailored ad campaigns, improving audience targeting and engagement metrics.
Marketing & Marketing OpsMap Follow Up Boss deals to Google Ads offline conversions.
Close the loop between online advertising and deal closings. When a deal changes stage in Follow Up Boss, Zapier sends this data to Google Ads as an offline conversion. This helps you measure ad performance accurately and optimize ad spend.
Sales OpsLearn how to automate Follow Up Boss on the Zapier blog
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Follow Up Boss + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Follow Up Boss and Google Ads
How do I integrate Follow Up Boss with Google Ads using our platform?
To integrate Follow Up Boss with Google Ads, you will need to use our automation platform to create a Zap. You can set up a trigger in Follow Up Boss, such as 'New Lead' or 'New Contact Activity', and an action in Google Ads, like updating an audience list or modifying a campaign. This way, your leads are automatically added to your Google Ads marketing efforts.
What are the most common triggers for automating tasks between Follow Up Boss and Google Ads?
The most common triggers include 'New Lead', 'Lead Updated', and 'New Deal'. These triggers will initiate actions in Google Ads such as adding leads to remarketing lists or updating customer match audiences.
Can I automatically update my Google Ads audience list from leads in Follow Up Boss?
Yes, you can set up an automation that triggers when there is a new lead or contact update in Follow Up Boss. This trigger can automatically add or update the information within your Google Ads audience list.
Is it possible to pause a Google Ad campaign based on activity in Follow Up Boss?
Yes, it is possible. You can create a workflow where certain activities within Follow Up Boss, like closing a deal or tagging specific contacts, trigger actions that pause specific campaigns within your Google Ads account.
How often do the triggers between Follow Up Boss and Google Ads run on our platform?
Our platform runs automations typically every 15 minutes for most accounts. However, this can vary based on your plan type and settings. Make sure to check your specific plan for more details on frequency.
What action should I take if the integration does not seem to be working?
First, verify that your Zap setup is correct with all required permissions granted both in Follow Up Boss and Google Ads. Also, check if the selected triggers and actions are properly defined. If issues persist, consult the help center for troubleshooting tips.
Are there limitations on what data can be passed from Follow Up Boss to Google Ads?
There can be some limitations depending on data privacy regulations and API updates. Typically, contact information such as email addresses or phone numbers might have restrictions when used for creating audiences depending on compliance guidelines.
