Connect Facebook Lead Ads and Google Analytics 4 to unlock the power of automation
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Set up your first integration
Quickly connect Facebook Lead Ads to Google Analytics 4 with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Facebook Lead Ads with Google Analytics 4 - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.
Add your action
An action happens after the trigger—such as "Create Conversion Event for a Property" in Google Analytics 4.
You’re connected!
Zapier seamlessly connects Facebook Lead Ads and Google Analytics 4, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- FBLA_copy
- PageRequired
- Form
- Conversions Information
Try ItTriggerInstant- Event NameRequired
ActionWrite- Report Start DateRequired
- Report End DateRequired
- Date NameRequired
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
ActionWrite- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite
- New Conversion Event
Triggers when a new conversion event is created.
Try ItTriggerPolling - Measurement Display NameRequired
ActionWrite- Send Measurement Events for an Application
Send Measurement Events for given application.
ActionWrite - Find Conversion
Finds a conversion based on id.
ActionSearch
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Practical ways you can use Facebook Lead Ads and Google Analytics 4
Track new Facebook leads as conversion events
Automatically send lead data from Facebook Lead Ads to Google Analytics 4 each time a new lead is created. This ensures your marketing attribution and conversion tracking in Google Analytics stay up-to-date without requiring manual updates, giving you a clear view of your ad performance.
Business OwnerSend lead data from Facebook to Google Analytics
When a new lead submits a form via Facebook Lead Ads, Zapier will automatically sync this lead data to Google Analytics 4 as a conversion event. This saves you from manual data entry and ensures your analytics reflect the latest lead acquisition metrics for accurate insights.
Marketing & Marketing OpsMonitor lead performance for campaigns
Use Zapier to capture new leads from Facebook Lead Ads and track them as conversion events in Google Analytics 4. This helps project managers oversee and evaluate the effectiveness of specific marketing campaigns with real-time data.
Project ManagementLearn how to automate Facebook Lead Ads on the Zapier blog
Learn how to automate Google Analytics 4 on the Zapier blog
Frequently Asked Questions about Facebook Lead Ads + Google Analytics 4 integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Google Analytics 4
What is the basic process for integrating Facebook Lead Ads with Google Analytics 4?
To integrate Facebook Lead Ads with Google Analytics 4, we use automation tools to set up triggers and actions. A new lead from Facebook becomes a trigger event, which then sends specific data, like lead details, to Google Analytics 4 as a tracked event.
How can we track the performance of Facebook Lead Ads in Google Analytics 4?
Tracking performance involves setting up custom events in GA4 when a lead is submitted on Facebook. Integration will automatically trigger sending lead data as events into GA4 for further analysis and reporting.
Is it possible to customize the data sent from Facebook Lead Ads to Google Analytics 4?
Yes, we can customize the data by selecting specific fields from the lead ad form that will be sent as parameters in the GA4 events. This allows for tailored tracking based on what’s most relevant to your analytics needs.
Do I need coding skills to set up this integration between Facebook Lead Ads and Google Analytics 4?
No coding skills are necessary. The integration process is facilitated through user-friendly platforms that guide you in setting up the necessary triggers and actions without needing technical knowledge.
What kinds of custom metrics can be created with this integration?
With our integration setup, you can create custom metrics such as leads by campaign or ad set, conversion rates over time, and demographic breakdowns of leads using parameters passed from Facebook into GA4 events.
Are there any limitations on the data we can send from Facebook Lead Ads to Google Analytics 4?
There might be limitations based on privacy settings or permissions which restrict access to certain user data fields. However, most standard lead information like names and email addresses are typically transferable within compliance limits.
How often is the data transferred from Facebook Lead Ads to Google Analytics 4 when integrated?
Data transfer usually happens almost instantaneously as soon as a lead submission occurs on Facebook. Our automated system updates your GA4 events in real time or with minimal delays depending on server communication speeds.
