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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.

Add your action

An action happens after the trigger—such as "Add Unsubscribe" in GMass.

You’re connected!

Zapier seamlessly connects Facebook Lead Ads and GMass, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- FBLA_copy
- Page
  Required
- Form
- Conversions Information
Trigger
Instant
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Email Clicked
Triggers when a link in an email is clicked.
Trigger
Instant
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Email Replied
Triggers when an email that is sent as part of a campaign receives a reply.
Trigger
Instant
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Email Unsubscribed
Triggers when an email address is unsubscribed from your GMass account.
Trigger
Instant
Try It
- Email Address
  Required
- Campaign ID
  Required
Action
Write

Email Bounced
Triggers when an email bounces.
Trigger
Instant
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Email Opened
Triggers when an email is opened.
Trigger
Instant
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Email Sent
Triggers when an individual email is sent as part of a campaign. This is not the trigger for transactional emails.
Trigger
Instant
Try It
- Email Address
  Required
Action
Write
- From Email
  Required
- From Name
- Recipient
  Required
- Subject
  Required
- Message
  Required
- Message Type
- Track Opens
- Track Clicks
Action
Write

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Facebook Lead Ads and GMass to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Facebook Lead Ads on the Zapier blog

Make work flow with AI

Level up your Facebook Lead Ads to GMass integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Facebook Lead Ads

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

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About GMass

GMass is an email outreach tool for Gmail.

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