Connect HubSpot and Facebook Custom Audiences to unlock the power of automation
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Set up your first integration
Quickly connect HubSpot to Facebook Custom Audiences with a Zapier template.
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How Zapier works
Zapier makes it easy to integrate HubSpot with Facebook Custom Audiences - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Create Custom Audience" in Facebook Custom Audiences.
You’re connected!
Zapier seamlessly connects HubSpot and Facebook Custom Audiences, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
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Practical ways you can use HubSpot and Facebook Custom Audiences
Update Facebook audiences for recent HubSpot engagements.
When a contact is recently updated in HubSpot, Zapier reflects these changes by adding their email to a relevant Facebook Custom Audience. This ensures that advertising lists stay current, helping with focused campaigns and improving ROI.
Business OwnerEnroll Facebook Custom Audiences with new HubSpot leads.
When a new lead is added to HubSpot, Zapier automatically adds their information to a predefined Facebook Custom Audience. This process bridges marketing efforts between platforms, ensuring consistent targeting and engagement, while saving manual effort.
Marketing & Marketing OpsLearn how to automate HubSpot on the Zapier blog
Frequently Asked Questions about HubSpot + Facebook Custom Audiences integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Facebook Custom Audiences
How does the integration between HubSpot and Facebook Custom Audiences work?
The integration allows you to automate the process of adding or removing contacts from your Facebook Custom Audiences based on triggers in HubSpot. For example, when a contact is added to a specific list in HubSpot, we can automatically add that contact to one of your Facebook Custom Audiences.
What are the common triggers available in HubSpot for this integration?
Triggers in this integration include adding a new contact, updating an existing contact, or changing properties such as lifecycle stage or lead status. These triggers allow for dynamic audience segmentation based on real-time data in HubSpot.
Do I need any special permissions to enable the integration?
Yes, you'll need admin access to both HubSpot and Facebook Ad accounts. This ensures that we can seamlessly sync data between the two platforms and manage audience lists effectively.
Can I automate the removal of contacts from a Facebook Custom Audience?
Absolutely. Using certain triggers like 'contact unqualified' in HubSpot can automatically remove contacts from a connected Facebook Custom Audience. This helps in maintaining relevant and up-to-date advertising lists.
Is it possible to update existing audiences with this integration?
Yes, whenever there is a trigger event such as an update of contact info or changes in list memberships within HubSpot, we can update your existing Facebook Custom Audiences automatically.
What happens if there is an error during synchronization?
If there's an error during the synchronization process, we'll promptly notify you with details about what went wrong and offer steps for troubleshooting. Ensuring reliability of the data sync is our top priority.
How frequently are updates pushed from HubSpot to Facebook?
Updates from HubSpot to Facebook are usually processed almost instantaneously whenever a trigger event occurs. This real-time synchronization helps keep your marketing efforts agile and responsive.
