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1. Choose trigger event
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2. Choose action
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1. Select the event
Setup
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Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Pipeline Stage Changed" from Hously.

Add your action

An action happens after the trigger—such as "Add Lead to List" in Marketo.

You’re connected!

Zapier seamlessly connects Hously and Marketo, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • In Pipeline
      Required
    • Moved to Stage
    Trigger
    Instant
    Try It
    • First Name
      Required
    • Last Name
      Required
    • Business name
      Required
    • User Phone
    • Email
      Required
    • Address
    • City
    • State / Prov / Region
    • Postal Code
    • Tags (comma delimited string for multiple tags)
    • Source
    • Mark as Lead
      Required
    • Notes
    • In Pipeline
      Required
    • Select Stage
      Required
    • Assign to User
    Action
    Write
    • User Phone
    • Email
      Required
    • First Name
      Required
    • Last Name
      Required
    • Business name
      Required
    Action
    Write
    • Form
    Trigger
    Polling
    Try It
    • First Name
      Required
    • Last Name
      Required
    • Business name
      Required
    • User Phone
    • Email
      Required
    • Address
    • City
    • State / Prov / Region
    • Postal Code
    • Tags (comma delimited string for multiple tags)
    • Source
    • Mark as Lead
      Required
    • Notes
    • Business Name
    • Country
      Required
    Action
    Write
    • Campaign
      Required
    • First Name
      Required
    • Last Name
      Required
    • Business name
      Required
    • User Phone
    • Email
      Required
    • Address
    • City
    • State / Prov / Region
    • Postal Code
    • Tags (comma delimited string for multiple tags)
    • Source
    • Lead Source
    • Notes
    • Event Time (Must be in ISO 8601 format ie. 2019-02-08T13:35:00-08:00)
    Action
    Write
    • Assign to User
    • Task Title
      Required
    • Task Description
      Required
    • Due Date (Must be in ISO 8601 format ie. 2019-02-08T13:35:00-08:00)
    • First Name
      Required
    • Last Name
      Required
    • User Phone
    • Email
      Required
    Action
    Write
    • List
    • Additional Fields
    Trigger
    Polling
    Try It

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Hously and Marketo to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Marketo on the Zapier blog

Make work flow with AI

Level up your Hously to Marketo integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Learn about AI automation
Illustration of AI enhancing Zapier workflows with automation and app integrations.
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About Hously
Hously is a Real Estate CRM designed by agents, for agents. Simplify and scale by adding automation to your business.
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About Marketo
Marketo's marketing automation software helps marketers engage customers and prospects.
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