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Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Cart Abandonment (Producer Only)" from Hotmart.

Add your action

An action happens after the trigger—such as "Checkout License" in Keygen.

You’re connected!

Zapier seamlessly connects Hotmart and Keygen, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Product
  Required
- Name of setting
  Required
Trigger
Instant
Try It
- Product
  Required
- Event
  Required
- Name of setting
  Required
Trigger
Instant
Try It
License Created
Triggers when a new license is created.
Trigger
Instant
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License Expired
Triggers when a license has expired.
Trigger
Instant
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License Renewed
Triggers when a license is renewed.
Trigger
Instant
Try It

Machine Activated
Triggers when a machine is activated.
Trigger
Instant
Try It
- Event Types
  Required
Trigger
Instant
Try It

Release Created
Triggers when a new release is created.
Trigger
Instant
Try It
User Created
Triggers when a new user is created.
Trigger
Instant
Try It
- License
  Required
- Time-to-live
- Encrypted
Action
Write
- License
  Required
Action
Write
- Release
  Required
- License
  Required
Action
Write
- License
  Required
Action
Write
- Email
  Required
Action
Write
- License
  Required
- Policy
  Required
Action
Write
- License
  Required
- Name
- Metadata
Action
Write
- Release
  Required
- License
  Required
Action
Search
- License
  Required
Action
Search
- License
  Required
Action
Search

- Product
  Required
- Name of setting
  Required
Trigger
Instant
Try It
- Product
  Required
- Name of setting
  Required
Trigger
Instant
Try It
License Deleted
Triggers when a license is deleted.
Trigger
Instant
Try It
License Expiring
Triggers when a license is expiring soon.
Trigger
Instant
Try It
License Used
Triggers when a license's usage is incremented.
Trigger
Instant
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Machine Deactivated
Triggers when a machine is deactivated.
Trigger
Instant
Try It
Password Reset
Triggers when a user requests a password reset.
Trigger
Instant
Try It
Release Published
Triggers when a release is published.
Trigger
Instant
Try It
- License
  Required
- Time-to-live
- Encrypted
Action
Write
- Policy
  Required
- User
- Name
- License Key
- Expiration Date
- Machine Limit
- Metadata
Action
Write
- First Name
- Last Name
- Email
  Required
- Metadata
Action
Write
- License
  Required
Action
Write
- License
  Required
Action
Write
- License
  Required
Action
Write
- License
  Required
- Name
- Expiration Date
- Machine Limit
- Metadata
Action
Write
- License
  Required
- Metadata
Action
Write
- License
  Required
Action
Search
- License
  Required
Action
Search
- License
  Required
Action
Search

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Hotmart and Keygen to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Keygen on the Zapier blog

Make work flow with AI

Level up your Hotmart to Keygen integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Hotmart

Hotmart is an All-in-One solution to take your online business global.

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About Keygen

Keygen is a key generation service that makes it easy for businesses to license and distribute their software.

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