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Set up your first integration
Quickly connect HubSpot to PostHog with a Zapier template.
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How Zapier works
Zapier makes it easy to integrate HubSpot with PostHog - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Capture Event" in PostHog.
You’re connected!
Zapier seamlessly connects HubSpot and PostHog, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
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Practical ways you can use HubSpot and PostHog
Track user actions for new form submissions
When a new form submission is recorded in HubSpot, Zapier captures the relevant event in PostHog. This helps business owners correlate marketing activities with user behaviors, enhancing insights into lead engagement and decision-making.
Business Owner
Track project creation from HubSpot deals
Zapier automatically creates a project in PostHog when a deal is updated in HubSpot. Engineers can align better with business goals by ensuring new projects are tied to recently closed deals.
EngineeringRecord actions for new deals in analytics
Zapier ensures that every new deal created in HubSpot is instantly captured as an event in PostHog. This helps marketing teams measure the effectiveness of campaigns and understand their impact on deal closures.
Marketing & Marketing OpsLearn how to automate HubSpot on the Zapier blog
Frequently Asked Questions about HubSpot + PostHog integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and PostHog
What is the first step to integrate HubSpot with PostHog?
To begin integrating HubSpot with PostHog, first, ensure you have access to both your HubSpot and PostHog accounts. You'll need API keys for both platforms. Go to your HubSpot dashboard and navigate to 'Integrations' where you'll find the option to generate the API key required for triggering actions in PostHog.
Can I trigger events in HubSpot from PostHog?
Yes, you can set up triggers in PostHog that will initiate specific events or actions in HubSpot. For example, a completed feature tour tracked in PostHog can automatically update a contact's status or propagate a workflow in HubSpot.
How do we handle data mapping between HubSpot and PostHog?
We provide a user-friendly interface where you can define data mappings between fields in HubSpot and events or properties within PostHog. Ensure that critical identifiers like email addresses or user IDs are consistently mapped so actions trigger correctly across both platforms.
Is it possible to update contact details in HubSpot via an event tracked on PostHog?
Yes, by mapping relevant events on PostHog such as form submissions or feature engagement, you can automatically update contact details within your HubSpot CRM based on these interactions.
Are there specific limitations when integrating custom fields from HubSpot into PostHog?
While most standard fields integrate seamlessly, some advanced custom fields might require additional configuration for triggers and actions to be properly recognized within our system.
Which types of workflows benefit most from this integration?
Workflows involving lead scoring, nurturing campaigns, and customer feedback loops benefit substantially. Triggers set on user behavior analytics from PostHog feed valuable real-time data into your workflows defined in HubSpot.
What should I do if my integration workflow is not triggering as expected?
First, check if the necessary triggers are configured correctly on both platforms. Verify all mappings and API keys are active and valid. Our support team is also available to help troubleshoot specific issues related to integration workflows not activating correctly.
