YouTube Official Blog

We know KATSEYE for their sharp choreography, perfect harmonies, and global domination. But when the stage lights go down and the phones come out, what is the group actually watching?

In the latest episode of Watch History, we sat down with Manon, Yoonchae, Sophia, Megan, Lara, and Daniela to scroll through their personal YouTube feeds. We expected music inspiration and dance tutorials. What we got instead was a chaotic mix of 2 AM survival skills, AI animals, and other surprises.

Watch the full episode here.

From gourmet recipes to the ultimate instant noodle "hacks," the cherished noodle dish from Japan is a viral sensation that’s hotter than ever on YouTube. Ramen shows up in satisfying eating videos like mukbangs, restaurant profiles, and cooking videos where creators continually innovate. They showcase the dish’s affordable, flavorful, and versatile qualities, elevating the inexpensive food to their personal tastes.

It's not just food though, it's a phenomenon. The world's love for ramen it's now viewed as a real economic indicator. This dish has been a viral superstar on YouTube since the early 2010s, driven by massive challenges, like the viral “Buldak Ramyeon Challenge,” which propelled the Korean version into international markets. The spice is clearly trending: So far this year, there have been more than 620M views of videos with "buldak" and "ramen" in the title.*

Ready to deep dive into this delicious trend? Get a taste of the action with our playlist, and don't miss our unique YouTube logo (also known as the Yoodle) we created just for these tasty videos!

*_{Source: YouTube data, Global, January 1 - October 10 2025.}

Yesterday YouTube’s Global Head of Music, Lyor Cohen, shared a new music milestone that reaffirmed our commitment to the music industry:

In the 12 months between July 2024 and June 2025, YouTube paid out over $8 billion to the music industry.

“Today’s $8 billion payout is a testament to the fact that the twin engine of ads and subscriptions is firing on all cylinders,” shares Lyor. “This number is not an endpoint; it represents meaningful, sustained progress in our journey to build a long-term home for every artist, songwriter, and publisher on the global stage.”

This year we’ve seen tremendous momentum from our twin engine revenue model. We have over 125 million Music and Premium subscribers globally (including trials) and over 2 billion logged-in viewers who watch music videos each month. And as the platform's global footprint continues to expand, so does the potential for artists and songwriters to build long lasting music careers and forever fans on YouTube.

We know educators play an essential role inspiring curiosity in their students, and often rely on YouTube to enhance their lesson plans. In fact, 94% of teachers say they use YouTube in their role as a teacher¹. So we are committed to supporting teachers with an engaging library of high quality, age appropriate content taught by world-class creators.

Today, we’re excited to announce a new Music Education series, “Think Like a Musician”. This partnership combines the power of TED-Ed, a beloved learning channel, Education Through Music’s reputable curriculum, and professional artists to bring high-quality music education resources to teachers around the world. Each video will include comprehensive resources, such as a lesson plan and a rubric, enabling easy integration into classrooms. Every video will even include an interactive experience to encourage hands-on student engagement.

Educators can confidently share this high-quality content in classroom settings via the YouTube Player for Education, a distraction-free embedded video player that is integrated inside popular educational tools.

And for those not in the classroom, there is more to learn on YouTube. In fact, in the US, 92% of viewers report using YouTube to gather information and knowledge_². Lifelong learners can broaden their knowledge on anything from learning to code to baking bread. Check out youtube.com/learning to teach yourself something new.

We appreciate all the work that teachers do - whether you’re in the classroom or behind a camera - thank you for using YouTube to help teach the world!

^{1According to an Aug 2024 survey conducted by Ipsos in eleven markets (AU, BR, CA, DE, FR, ID, IN, JP, KR, UK, and US).}

^{2According to research by Oxford Economics}

Today, we’re introducing YouTube Labs — a new way for users to take our cutting edge AI experiments for a test drive.

YouTube Labs is a new initiative dedicated to exploring the potential of AI on YouTube. The first experiment, AI music hosts designed to deepen your listening experience by sharing relevant stories, fan trivia, and fun commentary about your favorite music on the YouTube Music app, is now live.

A limited number of US-based participants can test early prototypes and experiments and influence the future of YouTube. Sign up at www.youtube.com/new.