- Abi Djanogly
- Nov 11
- 9 min read
Updated: 2 days ago
The perfect domain is just a click away: claim your domain →
Need advice on how to choose a domain registrar? Your domain name is your unique address on the internet, so picking the right domain registrar to manage it is a big deal.
With so many options available, it can be tough to know where to start. You’re not just buying a name; you’re investing in a service that will manage a critical piece of your brand.
Follow this guide on how to choose a domain registrar that works best for you, so you have all the information before making a purchase and building a website.
Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today.
TL;DR: how to choose a domain registrar
Think of a domain registrar as the company that reserves your spot on the internet. They manage your chosen web address (for example: yourbusiness.com) and make sure it points to your website.
When you buy a domain, the registrar reserves it for you, keeps your registration details in the official database and supplies domain name management, including allowing you to renew, transfer or update settings such as DNS records, so your website and email work correctly.
Learn more:
How to choose a domain registrar in 14 steps
Ready to find the perfect domain registrar for your brand? We’ve broken down the process of choosing a domain registrar into fourteen simple steps to help you find the perfect partner for your website's address:
01. Compare initial pricing and renewal costs
First things first: let's talk about price. Many domain registrars offer tempting introductory prices for the first year. You might see deals for as low as a few dollars. While a great deal is always a plus, the real cost often shows up during renewal.
Make sure you look beyond the first-year price tag. Check the renewal rates, as these are what you'll be paying for the long term. Some registrars might offer a low initial price but have much higher renewal fees, so a little comparison shopping now can save you a lot of money down the road.
Explore more: How much does a domain name cost?
02. Check for hidden fees
Nobody likes surprise charges. As you compare prices, keep an eye out for any hidden fees. Some registrars may charge extra for services that others include for free.
“Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS services, SSL certificates or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial." - Kumar Abhinav, senior link building analyst at Mavlers
A common example is WHOIS privacy. This service keeps your personal information (like your name, address and email) private in the public domain directory. Some registrars offer this for free, while others charge an annual fee. Also, look for any administrative fees or charges for transferring your domain to another provider. Transparency is a good sign, so choose a registrar that is upfront about all costs.
Learn more: What is domain privacy?
03. Evaluate the user experience
You'll be managing your domain through the registrar's dashboard, so it should be easy to use. A clean, intuitive control panel makes tasks like updating your contact information or changing your domain settings straightforward. You shouldn't need a technical manual just to manage your domain.
Many registrars have tutorials or screenshots of their user interface. Take a look before you commit. A simple, well-organized dashboard will make your life much easier, especially if you're new to managing a website.
Looking for domain inspiration? Take a look at the most common industry domain names.
04. Look into customer support options
When you have a question or run into an issue, you want help to be readily available. Before you sign up, check out the registrar's customer support options. Do they offer 24/7 support? Can you reach them by phone, live chat or email?
Good support can be a lifesaver. Look at customer reviews to see what others say about their support experience. A registrar with a reputation for responsive and helpful support gives you peace of mind, knowing that help is there when you need it.
05. Consider domain transfer policies
You might not plan on switching registrars now, but it's good to have the option. Each registrar has its own policy for transferring a domain to a different provider. Most registrars will lock a domain for 60 days after registration or transfer, which is a standard industry practice.
However, some may have complicated processes or charge a fee to transfer out. Read the transfer policy carefully. Choosing a registrar with a clear and fair transfer policy gives you the freedom to move your domain if you ever find a better service elsewhere.
Learn more: How to transfer a domain name
06. Read reviews and check reputation
What are other people saying? Customer reviews are a fantastic resource for getting an honest look at a registrar. Check out reviews on trusted third-party sites to get a sense of the company's reputation.
Look for patterns in the feedback. Are customers consistently praising the customer service? Are there frequent complaints about hidden fees or technical problems? A registrar with a solid track record and positive reviews is usually a safe bet.
Find out more:
07. Explore additional services
Your domain name is just one piece of building your website. Many registrars offer a bundle of other services. These can include web hosting, email hosting and website builders.
Bundling services can be convenient and sometimes cost-effective. If you need hosting or a professional email address (like you@yourbusiness.com), see what the registrar offers. This can simplify your setup by letting you manage everything in one place. Just make sure the quality of these extra services meets your standards.
Learn more: Web host vs domain registrar
08. Ensure WHOIS privacy is included
As mentioned earlier, WHOIS privacy is important. When you register a domain, your personal contact information is added to a public database called WHOIS. Without privacy protection, this information is visible to anyone, which can lead to spam emails and unwanted calls.
Many reputable registrars now offer WHOIS privacy for free as a standard feature. Prioritize these providers. It's a simple way to protect your personal information and maintain your privacy.
09. Check the domain registrar's security features
Domain security is crucial for protecting your website and your visitors. Knowing how to secure your domain is vital, and a good registrar will offer security features to prevent unauthorized changes or transfers of your domain.
Look for features like two-factor authentication (2FA) for your account and a domain lock. A domain lock prevents your domain from being transferred without your permission. These security measures add an extra layer of protection, keeping your domain safe from potential threats.
Find out more about domain security and how to avoid domain spoofing and domain hijacking.
10. Understand the domain expiration policy
What happens if you forget to renew your domain? It's a common mistake, but it can have serious consequences, including losing your domain name. Different registrars handle expired domains differently.
Most will offer a grace period (often around 30 days) after the expiration date, during which you can renew the domain, sometimes for a higher fee. Check the registrar’s policy on domain expiration and grace periods. Even better, choose a registrar that offers an auto-renewal option. This automatically renews your domain before it expires, so you don’t have to worry about it.
When you register a domain name with Wix, renewal is yearly and reminders are sent well before your registration is up.
Learn more: Expired domains vs dropped domains
11. Check TLD availability
As of June 2024, there were approximately 362.4 million domain names registered worldwide, with about 38% of those under country-code top-level domains (ccTLDs).
Before you settle on a registrar, make sure they offer the top-level domains (TLDs) you want, such as .com, .net, .org or niche extensions such as .shop, .io or .ai. Some registrars specialize in certain TLDs, while others have broader options. Having access to multiple extensions is helpful if you plan to register variations of your domain name for brand protection or future projects.
Learn more: .org vs .com vs. net
12. Look for bulk domain management options
If you manage multiple websites or plan to expand your online presence, a registrar that supports bulk domain management is essential. This feature lets you search, register, renew and configure several domains at once, saving time and reducing the risk of missing renewals. It’s particularly valuable for businesses, agencies and investors managing large domain portfolios.
Planning to grow your site? Find out more: What is a subdomain?
13. Review DNS management tools
A good registrar should include robust DNS management within your account. This means you can easily add, edit or delete DNS records (like A, CNAME, MX and TXT) without needing a separate hosting provider. Advanced DNS tools—such as automated record updates, DNSSEC support and fast propagation—give you better control and security for your website and email setup.
14. Verify registrar accreditation
Always choose a registrar accredited by ICANN (Internet Corporation for Assigned Names and Numbers) or, for country-specific domains, by the relevant national registry. Accreditation ensures the registrar meets industry standards for transparency, data protection and dispute resolution. Using an accredited registrar gives you confidence that your domain ownership is legally recognized and safeguarded.
Domain registrar feature | Importance | What to look for |
ICANN accreditation | High | Official listing on the ICANN directory |
Transparent pricing | High | Clear initial and renewal costs; no hidden fees |
Domain transfers | Medium | A straightforward and low-cost transfer process |
WHOIS privacy | High | Free or low-cost privacy protection to hide personal info |
Customer support | High | 24/7 support via multiple channels (phone, chat, email) |
User experience | Medium | A clean and easy-to-navigate management dashboard |
Where to register domain names
You can register a domain name directly through an ICANN-accredited registrar or through a reseller. Registrars manage the domain registration process, while resellers (like some hosting companies or website builders) offer domain registration as part of a larger package. Platforms like Wix are both a direct registrar and offer a complete package, giving you a streamlined experience from start to finish.
How much does it cost to register a domain name?
The cost of a domain name can vary widely. A standard .com domain typically costs between $10 and $20 per year. However, prices can change based on a few factors:
Top-level domain (TLD): Common TLDs like .com are usually affordable, while newer or more specialized TLDs like .io or .ai can be more expensive.
Promotional pricing: Many registrars offer low introductory prices for the first year, but be sure to check the renewal rates, which are often higher and could even be double the initial registration fee.
Privacy protection: Some registrars charge extra for WHOIS privacy, which hides your personal information from public view. Others, like Wix, include it for free.
Find out more: Does Wix offer free domains?
Why choose Wix as your domain registrar?
Wix isn't just a place to get a domain name; it’s a complete platform for building and growing your brand. When you get a domain from Wix, you get more than just an address:
All-in-one solution: Get your domain, hosting and a powerful website builder all in one place.
Free domain with Premium Plans: Get a free domain name for the first year when you sign up for a yearly premium plan, and utilize the Wix domain name generator.
Free WHOIS privacy: We believe your privacy is important, so we include WHOIS privacy protection at no extra cost.
Intuitive management: Easily manage all your domain settings, DNS records and connected services from a single, user-friendly dashboard.
Learn more: How to buy a domain from Wix
Ready to claim your domain?
Choosing a domain registrar is a foundational step in your online journey. By focusing on transparent pricing, robust security and reliable support, you can find a partner that helps you build and grow with confidence. When you're ready to take the next step, consider an all-in-one platform that simplifies the process, so you can focus on what you do best.
Buy a domain today. Choose a name that fits your brand and get started with a trusted registrar.
How to choose a domain registrar FAQs
How do I check if a domain registrar is accredited?
You can verify a registrar's accreditation by checking the official ICANN (Internet Corporation for Assigned Names and Numbers) directory. An accredited registrar has met ICANN’s standards for operation and can be trusted to manage your domain securely.
What happens if my domain registrar goes out of business?
If your registrar is ICANN-accredited, your domain is protected. ICANN has procedures in place to transfer domains from a failing registrar to another accredited one, ensuring you don't lose your domain name. This is a key reason why choosing an accredited domain registrar is so important.
Can I transfer my domain name to another registrar later?
Yes, you can transfer your domain to a different registrar. Most domain registrars have a standard process for this, though some may have a 60-day lock-in period after initial registration or transfer. Be sure to check the transfer policy and any associated fees before you commit.
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