BA Insight Series - Season 3, Episode 8: Service Design I
This episode is available on YouTube and as a Podcast.
📺 YouTube: https://lnkd.in/e4vya8PN
🎧 Podcast: https://lnkd.in/e2CJSr8t
For this BA Insights session, I was pleased to have been joined by Oleksandr Moskalyuk 🇺🇦 (Head of Business process automation department, NDA, Ukraine), Rainer Wendt, PMP, PMI-ACP, TOGAF, CBAP, IIBA-CCA (Managing Director | President, masVenta Business GmbH | IIBA Germany Chapter) and a brief cameo from Sabine Ostlender (Managing Director, masVenta Business GmbH, Germany).
This focused session covered:
1) What is service design, and how it aligns with (or relates to) business analysis
2) How to distinguish service design from traditional process improvement or product design
3) The role played by Business Analysts in service design
4) Business analysis techniques for service design
5) How to measure the success of a service design initiative
🎙️ I am pleased to attend the wonderful BA Life, the Business Analysis virtual conference that will be on 24th April 2025. Definitely worth attending so check it out and get a ticket at https://lnkd.in/eyBb9SYF
🎙️ I am also pleased to extend an offer to join the excellent BA Blocks training programme. Furthermore, those registering via https://lnkd.in/esD6-qDR and using the code JW24 can get 10%, so check that out.
Key Takeaways:
1. Service design relates to taking the perspective of the service your business or organisation provides. Considering your customers, products and services that you provide. In Service Design, we take the perspective of the customers in terms of ease of use, quality, timeliness and whether the service they require is comprehensive.
2. As Business Analysts, we should put ourselves in the position of our stakeholders and clients, to ensure the services are designed for the end users, instead of the organisation providing the service or product.
3. A service has many aspects from point of sale, marketing products, ordering, distribution and more. The expectations of our customers will be dependent on whether what we provide is a one-off or recurring service.
4. For more insight on service design, 🎥 Watch or Listen to learn about more!
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