Edward Scott

Edward Scott

Greater Chicago Area
365 followers 326 connections

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About

I conduct user experience research and analysis to make websites, interfaces, and apps…

Articles by Edward

  • E-Commerce UX Training
    Sep 12, 2017

    E-Commerce UX Training

    5 full-day workshops of in-person training with tangible results

Activity

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Experience

Education

  • Illinois Institute of Technology Graphic

    Illinois Institute of Technology

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    Research focused on how users use news site comments and tested the degree to which comment quality could be predicted using a text-analysis tool and inferential statistics.

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    Activities and Societies: Alternative Spring Break

Licenses & Certifications

Publications

  • Accounts and Self-Service E-Commerce UX

    Baymard Institute

    Research into Self-Service Account design patterns has been long overdue, which is why we at Baymard devoted a full year to researching only this area of e-commerce. During testing, test subjects encountered more than 1,400 usability issues as they tried to update their stored account information (like addresses, passwords, or credit cards), track a package, return an item, or cancel a wrong order. We’ve analyzed and distilled these observed issues into the 65 guidelines on how to develop a…

    Research into Self-Service Account design patterns has been long overdue, which is why we at Baymard devoted a full year to researching only this area of e-commerce. During testing, test subjects encountered more than 1,400 usability issues as they tried to update their stored account information (like addresses, passwords, or credit cards), track a package, return an item, or cancel a wrong order. We’ve analyzed and distilled these observed issues into the 65 guidelines on how to develop a high-performing Accounts & Self-Service user experience, which address such topics as:

    How to design and structure the “My Account” drop-down
    The account dashboard
    Account sign in
    Stored addresses and payment methods
    Newsletter unsubscribe and frequency
    Online order cancellation
    Orders & order tracking
    The order returns flow and UI
    General account navigation, structure, and information

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  • Product Page Usability

    Baymard Institute

    This original usability study focuses on exactly how users interpret and interact with the product page on e-commerce sites. The findings presented in this 622-page report are based on Baymard’s large-scale qualitative testing of e-commerce product pages, along with an additional large-scale eye-tracking test.

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  • Checkout Usability

    Baymard Institute

    This original usability study focuses on how users behave during a checkout flow, where they get stuck, and why they abandon their purchase.

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