Winclap

Most marketing teams want growth. But very few are trained to build it. That’s why programs like the Growth Marketing Program by Facultad de Ciencias Empresariales | Universidad Austral matter. They're not just academic, they're strategic. Practical. Demanding. We’re proud to have partnered with Universidad Austral for the second edition of this world-class initiative. And we want to take a moment to congratulate Alejandro Bosch, who’s leading this with the depth and ambition the industry needs. At Winclap, we believe growth isn’t luck. It’s structure. Skill. And experimentation at scale. This program represents exactly that mindset. And this is just the beginning. Stay tuned.

🚨 Instagram is no longer just a social network. It’s now a search engine too. Your public posts are now being indexed by Google — and that changes the rules of the game. Your content no longer competes only in the feed: it now goes head-to-head with media outlets, blogs, and brands… in search results. Haven’t been getting the reach you expected? This is your chance to boost your content with smart SEO tactics. It’s no longer enough to create content that plays nice with the algorithm. Success today means telling a story that not only resonates — but is actually worth searching for. Is your brand ready to adapt?

What if your KPIs are lying to you? Or worse….what if you’re chasing the wrong ones? At our Growth Masterminds Mixer, Joshua Castaño Fresen (Chief Growth & Data Officer Laika) shared something most teams overlook: 🧠 Real growth isn’t about perfect metrics. It’s about teams that understand the story behind the data. → A low conversion rate? Might be a logistics issue. → Bad retention? Maybe it started at acquisition. → Strong metrics? Still useless,if they’re not tied to the business. 💡 Goodhart’s Law: "When a metric becomes a target, it stops being useful." Curious if your growth team is chasing numbers or building value? 👇 Swipe the full story. Then let’s talk.

How do you turn household staples into scroll-stopping content? We’re teaming up with Simoniz & Binner, two of Colombia’s most iconic home and automotive care brands to do exactly that. With millions of loyal customers and decades of leadership, they’ve already won hearts in real life. Now it’s time to win attention online. What’s our plan? It starts with real creators. Real stories. And platform-native content that feels less like an ad, more like a recommendation. All while powering the launch of Binner’s new product. Because in a world full of noise, relevance wins. Let’s turn utility into creativity. Let’s make content that connects.

That’s a wrap on our first CreatON with Frávega 🚀 Frávega —one of Argentina’s leading e-commerce brands, with nationwide operations— chose Winclap as a strategic partner to scale its creative efforts across digital channels. Last week, we kicked off a new initiative with their creative team: a co-creation space where we listened, analyzed, and worked together to enhance their strategy and unlock new opportunities. The goal was clear: bring fresh perspectives to the table, overcome creative and strategic challenges, and build a joint vision moving forward. These kinds of sessions help us go beyond execution — they allow us to become true partners, working side by side to drive impact and build stronger, more collaborative relationships. Thanks to the Winclap team for making this happen -Micaela Roldán Vergés, Rosario Locamuz, Paula Lapresa, Ana Laura C., Catalina Ubriaco, María Jesús Rentería Areal. And a big thank you to the Frávega team for their collaboration and participation — Agustín Giovenale, Felipe Rudderforth, Daniela Roldán Alvarado, Mariela Rivas, Pamela Grillo. This was just the beginning. Let’s keep creating together.

There’s a gap in how most brands handle growth. And it could be costing you more than you realize. Some teams focus on acquisition. Others on retention. But growth isn't a one-team job. It works when everything blends. Like a cocktail. 🍸 That’s the idea behind Growth Masterminds Mixer: Bogotá, our exclusive event with Singular and CleverTap. 📊 Singular measures what brings users in. 🔁 CleverTap helps keep them around. 🧠 We bring strategy and meaning to the data behind it all. Together, we activate growth that’s actually aligned. But here’s the twist: This wasn’t another “talk-to-you” event. The audience created the content. Through conversation cards designed to spark real stories. 🎙️ Plus, an in-depth talk with Joshua Castaño Fresen, Chief Growth & Data Officer at Laika. 🍹 And yes, a live cocktail session to make it all flow naturally. Because when growth leaders connect through shared challenges, the best ideas surface. Curious what happens when your data talks to your strategy and your strategy talks to your users? You’ll want to join the next one. 👇 Drop a comment or DM us to get on the guest list.

Instagram dominates creative expression around the world. But in Mexico, Facebook still reigns. It’s the go-to place for news, memes, and community life. So, how can you persuade a generation to switch platforms without changing their identities? Meta faced that challenge. And they knew a boost in impressions wouldn’t be enough. They had to create emotional connections across generations. They needed to establish cultural relevance on a visual platform in a text-focused market. So, they partnered with Winclap. Watch the full case now 👉 https://lnkd.in/dMtahi_k Giuliano Carneiro Camila Mujica Valentina Dominici Lucía Achaval Catalina Wilches Diego Pontis

Lo que me llevo de Cannes. Hace un tiempo me empezó a aburrir ir a eventos de la industria. Me había cansado hablar siempre de lo mismo. Cannes fue diferente. Es agotador escuchar la palabra AI, pero creo que no se usa lo suficiente. Hay dos opciones para todas las compañías que formamos parte de ésta industria: crecer como nunca antes, o desaparecer. No hay nada en el medio. No sé si todos son conscientes de eso. Dentro de muy poco, vamos a poder hacer una película, con calidad Hollywood, por pocos miles de dólares. Sí, una película. Imagínense un anuncio de 30 segundos. Que significa esto? Que hay cientos de millones de dólares que no se van a invertir o que se van a invertir diferente. Yo creo en lo segundo, pero hay que evolucionar como nunca antes. Nos juntamos con todos los jugadores relevantes. Algunos vuelan. Otros son una tortuga. Tenemos que poder crear contenido entretenido, con creadores, actores, celebridades, en muy pocas horas, todas las semanas, todo el tiempo. Genera ansiedad. La buena noticia es que no vamos a consumir más contenido del que consumimos ahora. El espacio de atención está saturado. Vamos a consumir contenido todavía mas diverso entre nosotros. Los que logren hacerlo, van a crecer y mucho. Los demás, fuera de juego. Nuestra visión para Winclap Studio es transformar la forma en que las compañías entretienen. No tengo dudas que estaremos a la altura y que van a ser los mejores años de nuestra vida profesional.

In a world where millions are spent on one-shot campaigns, the most innovative brands already know: entertainment is not optional — it's essential. Last week at Cannes Lions International Festival of Creativity, the global stage for creativity, we had the chance to immerse ourselves in the boldest ideas from the world’s top brands. And one truth echoed through every conversation: 👉 Entertainment is no longer a “nice to have.” It’s the core of brand strategy. The leading brands get it — if you want attention, you need to offer something worth watching every single day. And to do that at scale, AI is no longer a choice — it’s the enabler. Everyone is building something. But tech alone isn’t enough. It takes a mindset shift. If it takes too much time to join the conversation, the moment’s already gone. In a world of real-time culture, agility = relevance. It’s not just about selling anymore, It’s about sparking emotions, entertaining, creating conversations, and connecting through cultural relevance. At Winclap, we combine creativity, performance, and applied intelligence to build content strategies that are scalable, agile, and human. Being there — surrounded by brands that think the same — is the best confirmation that we’re on the right path.

Que increíble Cannes. El evento fue abrumador e increíble a la vez. Sucede en toda la ciudad. Adentro de “Le Palais”, con charlas y premios; Afuera, con las marcas y sus activaciones. Nos juntamos con todos los grandes: TikTok, Meta, Google, Netflix, Pinterest, LinkedIn, etc. Con Colegas y Clientes. Las charlas me enloquecieron (para bien). La necesidad y la oportunidad de crear contenido es enorme; para todas las plataformas, y todas las marcas lo necesitan. La velocidad para hacerlo, es aún más grande. El contenido tiene que entretener y “conversar” con los usuarios, prácticamente en tiempo real. Sino es irrelevante. Y hoy se puede.  No hay otra forma de hacerlo que incorporando AI en cada parte del proceso. El desafío es grande, pero se puede. Se necesita cambiar el chip en todos lados. Para idear, para crear, para aprobar Allá vamos con Winclap Studio. Los que me conocen, saben que me apasiona lo que hacemos. Este “nuevo mundo”, nos agarra en el mejor momento. Con un equipo de trabajo que cada día me sorprende y del cual no dejo de estar agradecido. Nuestra vision es crear entretenimiento en escala para marcas. Y no tengo dudas de que vamos por buen camino.