TMA

🚨 Instagram posts now rank on Google 🚨 
 That means SEO matters more than ever before on Instagram. But the real change isn’t how you make your content, it’s what content you make and who you’re making it for. How to optimize your Instagram account for Google: 1️⃣ Increase the variety of content themes to speak to a larger variety of audiences. 2️⃣ Treat your profile like a second website homepage—think trust, clarity, and credibility. 3️⃣ Continue to produce informative content with relative keywords in post captions, alt-text, your page name/bio, and overlayed on content. Any questions? 👇

Fortnite has shaped our culture — prioritizing authenticity for its audience AND partners. The newest episode of Campaign Mode is live now! 🎮💥https://lnkd.in/gY86QSZA #gaming #podcast #gamingstrategy

🚨 New Episode Alert: Campaign Mode Ep. 7 🎮 The World of Fortnite: From Battle Royale to Cultural Architect Fortnite isn’t just a game anymore — it’s a global stage for entertainment, culture, and brand storytelling. From in-game concerts to blockbuster brand collabs, Epic Games is building more than a player base — they’re building the future. In this episode, we unpack how Fortnite evolved into a cultural force — and what it means for marketers trying to connect with next-gen audiences.   ✅ Why Fortnite is the blueprint for immersive brand experiences ✅ How collaborations are reshaping what "partnership" even means ✅ What every brand strategist should learn from Epic’s ecosystem playbook   👉 Whether you're a marketer, gamer, or strategist, this one's for you. 🎧 Watch now: https://lnkd.in/gc2tQm2C   #Gaming #Fortnite #MarketingPodcast #BrandStrategy

Congratulations to PepsiCo Foods’ Chris Bellinger and State Farm’s Alyson Griffin on being named to Campaign US' 40 Over 40! 🎉 We’re proud to partner with visionary leaders like Alyson and Chris (TMA alum!) who continue to set new standards of excellence in our industry. Their commitment to cultural resonance through innovative creativity not only drives their brands forward, but also inspires all of us who have the privilege of working alongside them. https://lnkd.in/dZKmnqRV

Elon Musk announced that starting today, hashtags are banned from ads on X. But the truth is, hashtags have been pointless for years.   In 2025, platforms prioritize signals—what people do with your content, not what you label it with. Hashtags no longer drive reach.   TMA Senior Strategist Sam Rubin has written a piece in MediaPost on social strategies that actually attract and retain users. ⬇️ Learn more! ⬇️   https://lnkd.in/gkPaqVdA

We're back from Cannes and we have some thoughts! Our team is calling out AI hypocrisy, why the basement is the place to be, and nailing the brief of your life. Read on for our top takeaways: https://lnkd.in/g9VZmP-a Lori Sutherland-Thelen Nick Cernoch Whitney DeMercurio Trina Roffino David Matathia Harris Wilkinson

What? You wanted another Cannes Lions International Festival of Creativity recap? Happy to oblige... TMA #CannesLions2025

Cannes Lions 2025: The AI Challenge…Are We Really Putting People First? I’m back from Cannes Lions 2025, and if you guessed that “AI” dominated every conversation, you’d be right. The mantra was familiar: “People first, then creativity, then technology.” But after a week of panels and discussions, I couldn’t shake the feeling that we’re still getting this backward. Everyone at Cannes said the right things about people and creativity. But when it came down to it, the spotlight always circled back to the technology: the latest generative models, the automation of workflows, the acceleration of content production. The “people” part? It was there, but mostly as a soundbite and rarely as a subject of real, meaningful discussion. Mustafa Suleyman’s talk was the one real exception. As the CEO of Microsoft AI, Suleyman has become a regular at these events, but this year his message cut through the hype. He challenged us to see AI not as a tool, but as a “creative companion”, as something that can augment our work, help us ideate faster, and push creative boundaries, if we’re willing to learn how to harness it. He cautioned against complacency, urging the industry to stop thinking of AI as a magic paintbrush and start reimagining how we work alongside it. Suleyman asked the tough question: Are we truly preparing ourselves and our teams for a future where AI is a collaborator, not just a utility? and How are we preparing for the business model of 2030? But here’s what struck me… I actually saw and heard little evidence that the industry is seriously addressing what comes next for people. On my flight home, I tried to do some digging. The 2025 Deloitte Digital Media Trends Report raised the same red flag, noting that while “78% of creative leaders say they’re excited about AI, only 24% have concrete plans for upskilling or redefining roles.” And, when our CCO, Harris Wilkinson said “Human experiences and failures form you and give you taste and opinions and interesting POV’s…” it truly concerned me for how we will cultivate these types of lessons. So here’s my challenge to the industry: Who is truly thinking about what our new creative career paths look like? How will job descriptions change? What new skills, mindsets, and training will we need - not just to survive, but to thrive as creative professionals in an AI-first world? Who is responsible for making sure we don’t leave people behind? I believe all of us need to take a piece of this challenge in order to move us forward. Cannes Lions 2025 was a masterclass in AI optimism. But if we’re serious about “people first,” it’s time to move beyond lip service and start the hard, necessary work of reimagining the future of creative work. I would love to hear from you if your organization has a plan or if you have ideas in this space. Let’s start sharing not only great AI optimization ideas, but also great people ideas.

I spent the last day of the Cannes Lions International Festival of Creativity with a few State Farm friends and fellow creatives in my favorite place: the basement of the Palais. It’s an ever-changing museum celebrating the purest human endeavor — ideas. And it never fails to inspire. Our shortlists didn’t win, but I’m leaving with a full brain and heart, anyway. Thank you, TMA. Trina Roffino David Matathia Alyson Griffin Patty Morris Baldwin Cunningham Megan Baumann Whitney DeMercurio Lori Sutherland-Thelen Nick Cernoch Brian Bethel

TMA and Dieste Inc. brought expertise in cultural resonance, multicultural marketing, sports partnership, and ⚽️ ⚽️ ⚽️ to the Omnicom stage in Cannes this morning! Next year’s FIFA World Cup is an opportunity to build resonance with a vibrant and passionate cultural force: US #soccer fans. Yep, we call it soccer because this sport is a different experience in the US, and these fandoms are unique—with layered loyalties to favorite players, local teams and national teams. Brands entering this space need insight into fans’ complex emotional truths. This crew knows how to create resonance AND measure it: David Matathia Marialejandra Urbina Whitney DeMercurio Benjamin J. #canneslions #worldcup2026