Smartly

We’re excited to welcome Alex Underwood to Smartly as our new SVP of Global Agency Partnerships. As #AI continues to reshape the advertising industry, we’re deepening our commitment to the agency channel and Alex’s appointment marks an exciting next chapter in that journey. Alex brings deep experience and energy to our mission of powering better performance for marketers and their agency partners. We couldn’t be more excited to have him on board. Welcome to the team Alex!

No awkward intros. No stickered name tags. Just real conversations with the people driving the industry forward. #ADVANCE2025 is not only about expanding your network, it’s about connecting with leaders from Pinterest, YouTube, Fox Corporation, Unilever, Uber, and more. It's about learning from the minds behind today's top campaigns, engaging with peers, and leaving inspired. One room. One day. A lot of fresh ideas. September 17; are you in? https://bit.ly/4539aU2

Consumers expect more from ads than ever before, even standard video often struggles to keep up. For performance marketers focused on scale and results, Dynamic Video Ads offer a smarter approach. They are built in real-time using data like product feeds, location, or even weather to create video ads that feel timely, relevant, and effective. The result? Higher engagement, stronger click-through rates, better conversion and a lot less manual production. We put together a guide that covers everything you need to know: what DVAs are, why they work, and best practices. If you’re ready to make video a true performance driver, start here: https://bit.ly/3IJo7SE

Got plans on September 17? You do now. Join us at Skylight at The Refinery, an iconic waterfront venue in #NYC, for #ADVANCE2025, where real-time ideas meet real-world impact. AI in action. Big players in one room. Connections that matter. Insights that stick. You'll hear from the experts at Amazon, OMD, Fox Corporation, Spark Foundry, Adobe, and many more. And yes, there’s a literal Bolt Bar. And no, you can’t stream it. Grab your seat: https://bit.ly/4nZ2Zb4

Nearly half of online traffic is now driven by bots, not real humans. So how can you be sure real people are interacting with your ads? In a Deeptech Times article, Chi Yu, lead at Smartly AI Labs, shares how advertisers are re-thinking what “quality engagement” really means. He points to creative as the game changer; Smartly’s platform uses dynamic creative optimization to test content in real time, measuring impact throughout the customer journey. Take a read through the article to see how Smartly helped brands like Jumeirah increase ROAS by over 100% and what marketers need to do to succeed in a bot-filled future: https://bit.ly/4mbYngl

With over 2.5 billion users, YouTube reigns as the world’s #1 video platform and a key player in modern video strategy. Smartly's new YouTube capability makes it easier (and faster) to get more from your media spend. With it, you can: - Build high performing creative, fast - Measure incremental reach beyond social - Drive efficiency with fixed CPM/CPV and AI-powered optimizations From awareness to performance, we’re helping brands get more from their video strategy, creatively and at scale. Get the full breakdown in our blog: https://bit.ly/4nQhxK6

The agenda is stacked. The conversations between sessions? Just as powerful. At #ADVANCE2025, you’ll hear from leaders at Pinterest, YouTube, Amazon, Boots UK, Pfizer, and more. But it’s the unexpected moments, the connection over coffee, the passing idea, the off-stage moment you find yourself quoting in a meeting the next day that turns inspiration into action. More than content to watch, it’s a day you experience. Save your spot: https://bit.ly/4539aU2

The pressure is on for advertisers to do more, launch faster, personalize at scale, and prove ROI across every platform. That’s where #AI steps in: not just to automate tasks, but to power smarter, more efficient workflows from start to finish. From context-aware cropping to predictive simulations and AI-powered insights, Smartly’s AI solutions are helping brands scale creative, optimize in real time, and unlock performance without compromise. Just ask DFS, who boosted conversions by 20%, increased revenue by 6.5%, and reduced CPA, all while simplifying creative production. Our latest blog by Smartly’s Sr. Manager of Sales & GTM Enablement, Lauren Babitz, breaks down how AI is reshaping modern advertising workflows with the full DFS case study inside: https://bit.ly/46hvqec

From idea to ad and beyond. 🚀 Smartly was featured in Built In’s roundup of 15 companies innovating with #AI, by Taylor Rose, with insights from our very own Apoorva Dornadula, Sr. Engineering Manager at Smartly. Apoorva shares how at Smartly, we’ve embedded AI into our platform from the start, powering everything from creative production to media optimization with speed, scale, and measurable impact. 🧠 30x productivity gains 📈 +27% performance in case studies 🤝 AI as a partner, not just a feature Read the article here: https://bit.ly/452WBIs Then check out our AI Studio to see how we're transforming the advertising experience through AI: https://bit.ly/3Ch022O

One day. No replays. No livestreams - just live. #ADVANCE2025 is happening September 17, and trust us, you’ll want to be in the room. You know those events your peers talk about all year? This is that one. From the Bolt Bar (yes, literally) to hands-on product demos, curated experiences from our sponsors - Pinterest (Title Sponsor), TikTok (Accelerator Sponsor), Snap Inc. and Amazon (Innovator Sponsors) and DoubleVerify (Catalyst Sponsor), plus a stage featuring leaders from Unilever, Google, Fox Corporation, and OMD, this is where the future of advertising takes shape. Don’t hear about it later. Be there: https://bit.ly/4539aU2