Constant Contact

Sometimes, it’s the small, personal touches that make the biggest impact. That’s true for friendships, and for marketing. In this edition of the Be A Marketer Spotlight newsletter, we take a look at how Marc Newberry and Jasmin Bollman from Genumark, Canada’s leader in custom-branded merch and apparel, are building stronger relationships and driving better engagement by keeping every interaction personal. 💡 What you’ll learn: ✔️ Why personalization drives higher engagement ✔️ How to make newsletters the centerpiece of your marketing ✔️ Simple ways to stay consistent without burning out 📩 Read the full newsletter and listen to Marc and Jasmin’s Be A Marketer episode for more!

So many small businesses thrive because of the customers who already love what they do — yet so much energy still goes into finding new ones. And the tools we often use to reach people? They’re great for chasing attention, but not always built for building real relationships. That’s why we encourage SMBs to prioritize email (and SMS) — it gives you the power to stay connected, build trust, and turn one-time buyers into loyal fans. You’re in control — no algorithms in the way. We’d love to know — how are you staying in touch with your existing customers? What’s been working for you?

Gen Z and Millennials are showing up for local businesses—and Maui Brewing Co. is proof that authenticity wins. Nearly half of younger consumers shop local every week, our data shows. What drives them? A connection to a brand’s story, values, and mission. Maui Brewing Company is tapping into that shift. With a focus on sustainability, transparency, and community, they’ve built a loyal following—and they use Constant Contact to help bring that story to life. As CEO Garrett Marrero puts it, young consumers aren’t just buying a drink—they’re buying into something they believe in. Read more here: https://lnkd.in/g72FGCQX

Your email list might be bigger than you think 👀 If you’ve got subscribers who haven’t opened or clicked in a while, don’t write them off just yet. Join our free webinar: "How to Wake Up Your Inactive Email Subscribers." You’ll learn practical tips to re-engage your audience, boost open rates, and get more out of the list you already have. 📅 Save your spot now: https://lnkd.in/dQZ5_4Xb

📢 A new edition of the Be A Marketer Spotlight is here! This week’s feature highlights a common turning point for marketers: shifting from “what do I want to say?” to “what does my audience need to hear?” That same audience-first approach is what drives Andrea Marquez, Senior Producer and Host of "This Is Small Business," an award winning Amazon podcast. In her episode of Be A Marketer, Andrea shares how strong content starts with intention, structure, and a deep understanding of who you’re serving. 🔑 Takeaways: • Start with audience insight, not assumptions • Use structure to stay creative without burning out • Focus on consistency and value 📩 Read the full newsletter and listen to Andrea’s "Be A Marketer" episode for more!

We have our winners! 🎉 After an unforgettable day of live pitches in London, we’re excited to announce the winners of our Small Business, Big Break competition, in partnership with Enterprise Nation: 🏆 Natalie J., helloSKIN 🏆 Jennifer Bailey, Calla Ltd 🏆 Lauren O'Donnell, Oatsu These standout small businesses impressed our  judging panel with their creativity, clarity, and readiness to scale — and now they’re walking away with a game-changing prize: 🎯 A professionally produced national TV commercial with airtime on Channel 4 — a prize worth over £300,000. 🎯 Expert creative production and digital marketing support from Constant Contact. 🎯 One year of Constant Contact Premium to help make their dreams a reality. To every finalist who stepped up to pitch — thank you for reminding us what being a small business is all about! Finally, a massive thanks to our fantastic panel of judges *we know this was a nearly impossible task!* Piers Linney Martha Keith Frank Vella Erika Robinson

We’ve got news worth delivering. 📧 Please join us in welcoming Smita Wadhawan Verma as Constant Contact’s new Chief Marketing Officer! Smita is a bold, customer-focused leader with a track record of delivering impact—and she’s joining us at a time when small businesses need powerful, easy-to-use marketing more than ever. We’re excited for what’s ahead as we continue to help our customers grow, connect, and convert. Welcome aboard, Smita! https://lnkd.in/e5niiw_P

"You look happier..." Thanks, I caught a typo before it went out in a company-wide email.

Prime Day isn’t just for Amazon. And small businesses can absolutely use it to their advantage. You don’t need to sell on Amazon to spark a sale. You just need a reason to show up in someone’s inbox, feed, or phone with the right message at the right moment. Thanks to Joan Verdon and CO— by U.S. Chamber of Commerce for including me in this piece on how small businesses can ride the Prime Day wave—without being on the platform. 📈 Timely tips 🛍 Real-world strategies 💡 Smart ways to stay top of mind 👉 Check it out here: https://lnkd.in/exQ6mT2x

Community isn’t built by broadcasting—it's built by listening. In a recent Be A Marketer podcast episode, guest Andrea Marquez shares why the most impactful brands and creators don’t just chase trends—they create space for two-way conversations. When your audience feels heard, that’s when real community begins. 🎙️ Tune in to hear more on building connection through intentional communication: https://lnkd.in/eQeVyHTt