Budget planning season is around the corner, and we’ve got the tools to help you drive impact, even in uncertain times 💰📈 Check out our latest blog, co-authored by Senem Guler-Biyikli, PhD, Riccardo Pastò and Martin Gill, for practical guidance on how CX leaders can optimize spending and boost impact in volatile times: 🔗 https://forr.com/4lE46eI And don’t miss our upcoming webinar on Thursday, July 31, where we’ll explore how to tackle 2026’s volatility with resilient CX strategies and smart investments: 🎥 https://forr.com/4o0twES #CustomerExperience #BudgetPlanning #CXStrategy
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Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
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Updates
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A CX legend returns. Harley Manning, one of Forrester’s original voices on customer experience, joins Martin Gill and Angelina Gennis for a special episode of the CX Cast. Together, they revisit Harley’s five enduring truths about CX and reflect on what still holds true today. Tune in for a thoughtful look back and a few surprises: https://forr.com/40o6oq2 #CustomerExperience #CXCast
You thought he'd retired. Even we thought he'd retired. But he's back for one night only...! That's right. Author, ex-Forresterite, CX OG and all-round nice guy Harley Manning joined myself and Angelina Gennis a few weeks ago to record a retrospective episode of the #CX Cast, reflecting on his swan-song blog post where he shared these five truths: 1. You need your customers more than they need you. 2. Superior CX creates superior customer loyalty. 3. Superior customer loyalty leads to superior business results. 4. Delivering superior CX requires business discipline. 5. Emotion is the key to differentiation. With the benefit of hindsight, plenty of time for reflection, exercise, yoga and dog walking, has Harley changed his mind on the 5 truths? Listen to this week's CX Cast (link in the comments) to find out... Thanks to producers Eleanor Theriault, Francis Harris and Hannah Jachim.
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📊 83% of B2B marketing leaders expect budget increases in 2026, but volatile markets call for smarter planning. Our latest Budget Planning Guide for B2B marketing executives shares where to invest, where to scale back, and where to experiment across global regions. Key focus areas include: ✅ Resilient markets and AI-enabled buying networks ✅ Cutting inefficiencies and streamlining spend ✅ Testing modular content and product-led growth tactics 📖 Read VP, Principal Analyst Craig Moore's blog for additional insights: https://forr.com/4kGC4Oy 📅 Join us on July 29 for a live webinar with Forrester experts as they break down the guide and answer your questions. Register now: https://forr.com/4lZuFuU #Forrester #B2BMarketing #BudgetPlanning
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📉 Budget boom or budget bust? Either way, the 2026 budget season demands flexibility. Tariffs, cyberthreats, and shifting customer priorities are reshaping planning expectations, but adaptability remains your greatest asset. Our 2026 Budget Planning Guides offer clear, data-backed recommendations for where to invest, scale back, or experiment across tech, marketing, CX, digital, and sales. Key priorities include: ✅ AI-readiness and data literacy ✅ Smarter customer insight strategies ✅ Rethinking cloud-first ✅ Testing agentic AI 🔗 Read Chief Research Officer Sharyn Leaver's blog for added context on how to prioritize in today’s volatile environment: https://forr.com/3Ixv60R Explore the guides here: https://forr.com/4nP4OqZ #Forrester #BudgetPlanning #AIReadiness
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Now’s the time to lock in your spot at two of Forrester’s most anticipated events of the year — Technology & Innovation Summit North America and Security & Risk Summit! Purchase your ticket by July 23 and save extra with "super early bird" pricing, plus the Summer Team Up offer. We’ve also extended the submission deadline for the awards handed out at both events to August 13, so don’t miss your chance to be recognized. 🎟️ Technology & Innovation Summit NA: https://forr.com/3TEe2Zp 📅 November 2–5 🎟️ Security & Risk Summit: https://forr.com/4lSScxo 📅 November 5–7 Take advantage of the best rates while they last. Register today! #ForrTech #ForrSecurity
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In this episode of Forrester’s What It Means podcast: ◾ VP and Principal Analyst Katie Fabiszak provides her perspective on fear as a motivator for B2B buying decisions, a hot topic at the recent Cannes Lions International Festival of Creativity. ◾ Senior Analyst AJ Joplin provides a look into the future of digital experiences, fresh off her keynote presentation at CX Summit North America. ◾ Analyst Jitin Shabadu provides insights for CISOs and CIOs coming out of the recent Cisco Live event. Check out the video clip below to hear Katie Fabiszak describe why B2B buyers are more concerned about validating their buying decisions today than ever before. Listen to the full episode here: https://forr.com/3TtNslN
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What’s ahead for tech leaders in APAC? At Technology & Innovation Summit APAC on August 19, 2025 in Sydney (and online), we’re tackling what it takes to build high-performance, AI-powered tech strategies in a world of constant disruption. Here’s a sneak peek of the world-class agenda: 🧠 Gods, Machines, and Kaos — a keynote on leading through IT chaos with clarity 🤖 AI Inside — how AI is transforming the IT operating model 🏆 Forrester’s 2025 Tech Awards — honoring strategy and architecture excellence 🧩 KPMG’s AI Journey — KPMG’s CDO John Munnelly shares insights on deploying KPMG Workbench 🔒 Cyber Threats 2025 — decoding emerging risks and how to prepare 🤝 Executive roundtables, leadership exchanges, and unmatched networking 🔗 View the full agenda and register today: https://forr.com/4nH0Kcs #ForrTech
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🌊 The Seventh Wave —AI— is here and reshaping the tech landscape. According to our CEO George Colony, we are entering the next era of tech — one that will redefine how work gets done: more adaptive and cheaper. But as new players rush in, legacy vendors will not go quietly. Their four-part defense strategy? Buy. Block. Pretend. Link. Read George’s blog to learn more: https://forr.com/4nYhv39
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If you’re planning your 2026 budget, chances are that AI is front and center in your thinking. How should you invest? Where will it drive the most impact? Tomorrow, Forrester’s 2026 Budget Planning Guides are being released for clients. These guides are built to help you plan smarter and maximize the value of your AI investments. 🎥 Hear from Srividya Sridharan, VP and group research director, on why this year’s guidance is more essential than ever. 📅 July 10: Guides available to Forrester clients 📅 July 15: Guides available to nonclients #Forrester #BudgetPlanning
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☀️ Special Summer Pricing Is Here! ☀️ We’re excited to share a limited-time offer running from July 1–August 29, 2025 for our H2 North America & EMEA Summits. The deal? Buy two tickets for the price of one, and the discount scales. Bring 2, pay for 1. Bring 6, pay for 3. Even better, Super Early Bird and Early Bird pricing still apply. Now’s the perfect time to secure your spot, bring a colleague, and make the most of the experience. Use voucher code SUMMER2FOR1 when adding 2 or more tickets to your cart. 🎫 B2B Summit EMEA: https://forr.com/3Iw1sJf 🎫 Technology & Innovation Summit EMEA: https://forr.com/44ymiz9 🎫 Technology & Innovation Summit North America: https://forr.com/3GfLylQ 🎫 Security & Risk Summit: https://forr.com/3GxhAcY #ForresterEvents
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