Accenture Song

🎉 We’re thrilled to share that both ‘The Penguin’ and ‘Dune: Prophecy’ have been nominated for Emmy Awards for outstanding visual effects this year! These nominations are a testament to the incredible talent, creativity and innovation of our VFX team — and to the strong collaborations with our clients. From the gritty streets of Gotham to the landscapes of Zima, we’re proud to help bring bold, cinematic visions to life. Congratulations to everyone involved — and to all of this year’s nominees! Explore more of our VFX work and see how we brought these immersive, atmospheric worlds to life: https://accntu.re/45eUlhj [Image Descripion: Promotional graphic announcing Emmy Award nominations for HBO productions, presented by HBO and Accenture Song. The top half highlights The Penguin, nominated for “Outstanding Special Visual Effects in a Single Episode.” The image shows a dark, rain-soaked alley with a man in a trench coat and hat walking under dramatic lighting. The bottom half features Dune: Prophecy, nominated for “Outstanding Special Visual Effects in a Season or a Movie.” The image displays an aerial view of a futuristic, geometric dock structure over deep blue water, populated by small groups of people. Each nomination lists the names of the visual effects team members beneath the respective image.]

Customers are done waiting. They’re bypassing the experts, skipping the research, and choosing whatever gets them to the answer now. This shift in behavior—driven by speed and access—is redefining what brands must deliver and how. Explore the rise of the Impatience Economy in the #AccentureLifeTrends report. https://accntu.re/3Gj6fNI [Video Description: A woman walks up casually to the screen. The atmosphere is relaxed and natural. Playful animated text slides or fades in, presenting a series of “this or that” questions. The person looks around thoughtfully, makes small gestures, and points to select their answer. When they choose the selected answer grows large on screen to emphasize the choice. The video begins with the text “THINK FAST” followed by “When you need information — where do you turn?” The first question appears: “For a new workout? Fitness influencer or Gym consultation.” The person selects “Fitness influencer.” Next, the question “For investment advice? Online forum or Bank website” appears, and the person selects “Online forum.” The final question asks, “To plan a vacation? Use AI for an itinerary or Read travel guides,” and the person selects “Use AI for an itinerary.” After these choices, text on screen reads: “People are going with the crowd — not companies.” The video closes with the question: “When customers go looking for shortcuts, how will you make sure your brand is the answer to their question?” Throughout the video, the person continues reacting naturally, with each selected answer revealed on a bold purple background in large, punchy text.]

At this year’s Cannes Lions International Festival of Creativity, Thomas Mueller reflected on how far GenAI has come over the past year. He also emphasized what’s often missing from the conversation – the human element. As GenAI evolves, we have a responsibility to care for the consumer and the next generation of digital creatives being shaped by the moment.     #Accenture #AccentureSong #CannesLions2025    [Video Description: A man in glasses and a dark shirt speaks to the camera in an outdoor setting. A lower-third graphic identifies him as Thomas Mueller, Global Head of Design/Chief Design Officer, EMEA, Accenture Song, next to a logo with wavy purple lines.]

At Cannes Lions International Festival of Creativity, Tristan Morel L'Horset reflected on one of the festival’s biggest themes this year – How companies and leaders are harnessing generative AI to drive real impact. This year, the shift is clear: AI-powered creativity is no longer the end goal – it's the starting point. Now, it’s about building on that foundation to enable more meaningful customer experiences, design smarter architectures for growth, and turn bold ideas into outcomes that matter.     #Accenture #AccentureSong #CannesLions2025 [Video Description: A man in a white shirt speaks to the camera in an outdoor setting. A lower-third graphic identifies him as Tristan Morel L’Horset, Chief Growth Officer, Accenture Song, next to a logo with wavy purple lines.] 

Another unforgettable year at the Cannes Lions International Festival of Creativity! We’re proud to celebrate the incredible talent across our Droga5 teams whose work was recognized on the global stage at #CannesLions2025. Here’s a look at what we brought home: 🏆 Grand Prix – Media (Dove: The Dove Code) 🥈 Silver – Media (Dove: The Dove Code), Sustainable Development Goals (Dove: The Dove Code), Media (CIF: Dirty Mouth Sponsorship), Media (Dublin Samaritans: The 26th Minute), Film (Australian Lamb: The Comments Section), Creative Strategy (SEDA: The Princess & The Crown) 🥉 Bronze – 2 awards for Film Craft (Xbox: Wake Up), PR (CIF: Dirty Mouth Sponsorship), Creative Strategy (Dublin Samaritans: The 26th Minute), Entertainment Lions for Sport (Molson Coors: Coors Light, Coors Light) From storytelling and innovation to inclusion and craft, our teams continue to push the boundaries of what creativity can achieve for brands, culture and business. Congratulations to all of our teams and clients who made this year one to remember. #CannesLions #CannesLions2025 #AccentureSong #Droga5 #Creativity #Accenture [Image Description: A selection of slide images showcasing the Cannes Lions 2025 Winners, branded with Accenture Song. Each slide highlights winning campaigns, their awards, and key visuals. The deck uses a consistent design of black and purple text on a light background, with flowing purple line patterns as decorative elements. Slide 1 (Title Slide): “Cannes Lions 2025 Winners”, Accenture Song branding. Slide 2: Dove: The Dove Code, winner of Grand Prix in Media and two Silver awards, with a visual of diverse women and campaign highlights. Slide 3: CIF: Dirty Mouth Sponsorship, winner of Silver in Media and Bronze in PR, with an image of a man wearing headphones against a campaign graphic. Slide 4: XBOX: Wake Up, winner of two Bronze in Film Craft, featuring an image of an anthropomorphic rat in a suit on public transport. Slide 5: Dublin Samaritans: The 26th Minute, winner of Silver in Media and Bronze in Creative Strategy, with a dark graphic showing a digital clock and campaign title. Slide 6: Australian Lamb: The Comments Section, winner of Silver in Film, showing a stadium crowd beneath a sign reading “The Comments Section.” Slide 7: SEDA: The Princess & The Crown, winner of Silver in Creative Strategy, illustrated with two animated Black princess characters adjusting their hair. Slide 8: Molson Coors: Coors Light, Coors Light, winner of Bronze in Entertainment Lions for Sport, featuring a hand holding a can of Coors Light with neon signage in the background.]

A quiet moment before a powerful one. We captured this behind-the-scenes look at David Droga, CEO of Accenture Song, just before he took the Lumière stage at #CannesLions2025. In his session, “Care’s Paradox. Fragile but formidable,” David reflected on the creative instincts that shaped some of the industry’s most consequential creative—and reminded us why gratitude and care fuel the most powerful work. His final Cannes appearance as Song's CEO marked a moment of both inspiration and legacy. Learn more about our presence at Cannes Lions International Festival of Creativity: https://lnkd.in/gUGAJUNc #Accenture #AccentureSong #CannesLions  [Video Description: The video opens with a large wall that reads “Cannes Lions – Make History.” It then cuts to another wall labeled “Cannes Lions Speakers Lounge.” A rapid sequence of backstage shots follows, focused on David Droga. He is seen interacting with several people, including a group gathered around a computer screen. He hugs someone, then walks through the hallway toward the Grand Auditorium. There’s a fast-paced series of shots showing the auditorium — including the crowd, a microphone, and the main stage screen. The backdrop reads “2025 Cannes Lions, Lumière Theatre” with the Cannes Lions logo. Backstage, David Droga is shown shaking hands with a woman holding a microphone. A crew member adjusts a microphone on his face in preparation for going on stage. The video ends with a close-up of the stage, where two empty chairs sit in front of the “2025 Cannes Lions, Lumière Theatre” backdrop.]

Fresh from the Design Lions Jury at Cannes Lions International Festival of Creativity, Dida Atassi shares key insights on the big ideas shaping creativity today. From inclusive design to emerging tech, these trends are redefining what’s possible for brands. Explore the bold ideas we are spotlighting at #CannesLions2025: https://lnkd.in/gUGAJUNc [Video Description: A woman with brown hair stands in front of a white background, with the purple and white Accenture logo prominently displayed behind her.]

We're on the ground at Cannes Lions International Festival of Creativity, where bold thinking, boundary-pushing ideas and visionary voices are taking center stage. Day 1 kicked off with “Exploring the Next Verse of Accenture Song,” featuring Ndidiamaka Oteh at ADWEEK House, sharing her multidimensional perspective on shaping the future of the world’s largest tech-powered creative group. Photo credit: Sean T. Smith Nevine El-Warraky joined a discussion with Nestlé’s Global CMO on their new AI-powered in-house content service, which has been developed in partnership with our team at Accenture Song, alongside Microsoft and NVIDIA. At the LBBonline - Little Black Book & Friends Beach, Chioma Aduba shared her perspective during “Better Together as the World Pulls Apart.” And rounding out the day, Melissa Fein took the stage for “She Runs It at Cannes,” presented with Basis Technologies. Check out Accenture’s mainstage lineup at #CannesLions2025: https://lnkd.in/gUGAJUNc [Image Descriptions: Top Image (Ndidi Oteh): Ndidi Oteh stands beside Will Lee in front of a branded ADWEEK House Cannes Lions backdrop. Bottom Left (Nevine El-Warraky): Nevine El-Warraky speaks into a microphone while seated with three other panelists onstage. Two men and one woman look at her attentively. A branded Microsoft backdrop is behind them. Bottom Middle (Chioma Aduba): Chioma Aduba shares a lighthearted moment while speaking into a handheld mic during a panel discussion. Her fellow speakers are smiling and looking at her as she speaks. Bottom Right (Melissa Fein): Melissa Fein speaks to a seated audience outdoors.]

This week at Cannes Lions International Festival of Creativity, we're taking the stage to show how bold ideas, creativity, and technology come together to drive relevance, growth, and impact.     This is how we move business, culture and the world forward.    Learn more about our presence at #CannesLions2025: https://lnkd.in/gUGAJUNc    Droga5 #CannesLions #AccentureSong #Accenture #Droga5 #Creativity #AI Accenture [Image Description: This carousel highlights Accenture Song speakers at Cannes Lions 2025. Each slide features a black-and-white headshot of a leader along with their session title, date, time, location, and role. The design includes light backgrounds, purple wave accents, and consistent Cannes Lions and Accenture Song branding. Slide 1 – Title Card: Text reads “Cannes Lions Speakers 2025” with Accenture Song branding and purple graphic lines. Slide 2 – Dida Atassi: Design Creative Lead, Middle East, Accenture Song Session: Inside the Jury Room: Design Lions, June 18, 11:15–11:45 AM CET | Basement Stage Slide 3 – David Droga: CEO, Accenture Song Session: Care’s Paradox. Fragile but formidable., June 19, 10:00–10:30 AM CET | Lumiere Theatre, The Palais Slide 4 – Masaya Asai: Chief Creative Officer, Droga5 Tokyo, Part of Accenture Song Session: Creatives in Action, June 19, 11:00–11:45 AM CET | The Forum, Rotonde Slide 5 – Nick Law: Creative Chairperson, Accenture Song Session: Song Simplifies New Realities, Creativity at the intersection of culture and technology. June 19, 3:30–4:00 PM CET | Debussy Stage Slide 6 – Jimi McGrath: CEO, Droga5 Dublin, part of Accenture Song Session: Inside the Jury Room: Creative Data Lions, June 19, 3:30–4:15 PM CET | Basement Stage Slide 7 – Felipe Simi: CEO & Creative Chairperson, Droga5 São Paulo Session: Changemakers Series, June 20, 2:00–2:45 PM CET | Terrace Stage, Slide 8 – Tara Ford: CCO Droga5 London, Part of Accenture Song Session: Inside the Jury Room: Brand Experience & Activation Lions, June 20, 4:30–5:00 PM CET | Basement Stage

We were incredibly proud to partner with General Motors on their latest campaign, “Crafting the One,” a celebration of what’s possible when design, engineering, software, manufacturing and visionary thinking come together. Watch to see innovation in motion: https://lnkd.in/gVAc46m4 [Image Description:  A car comes to life from sketch to street. We see a designer drawing, machines shaping a prototype, leather samples reviewed, and robotic arms building the frame. Workers test, paint, and add finishing touches. The vehicle hits the road—racing through a track and desert—before ending on the GM logo.]