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A New Era of Jaguar

Move aside, 007—the future of British car design is Type 00.

In December 2024, iconic British carmaker Jaguar unveiled their official prelude to a new generation of cars: the Type 00. Described as being born from a blank sheet of paper in terms of design and engineering, Type 00 embodies what the brand is at its best while making a strong statement of what is to come.

Touting a built-to-suit, brand new architecture (the Jaguar Electrical Architecture), Type 00 is a physical manifestation of the brand’s new creative philosophy—“Exuberant Modernism.” With a long hood, sweeping roofline, fastback profile, sculpted tail, and a sea of flush surfaces, the car looks more like a monolithic work of art than a standard electric vehicle—a fact that is very much intentional. From its 23-inch wheels milled from a single billet of aluminum to its panoramic body-harmonized glazed roof, Type 00 celebrates dramatic and artistic visual identity.

Inside and out, Type 00 is particularly resplendent in its details. Jaguar “leaper” laser-etched ingots deploy to reveal rear-facing cameras on command. Screens, charging ports, and storage areas can be summoned when needed and seamlessly hidden when not. A uniquely crafted Prism case allows drivers to tailor the mood of the interior—from ambient lighting, soundscapes, and screen graphics—to suit their sensory preferences. Even the available external colors connect to important artistic movements: Ultramarine Blue was revered in Renaissance France; Satin Rhodon Rose resembles Miami’s distinctive pink architecture; and Inception Silver Blue was inspired by the original 1960s Jaguar E-type.

The finesse of this new generation of Jaguars isn’t just present in the design, either. The first model will be a four-door GT—to be revealed later in 2025—that targets a range of up to 478 miles on a single charge and adds up to 200 miles of range in as little as 15 minutes of rapid charging. It’s still too early for more specifics to be revealed, but the brand promises electrification technologies that will make Jaguars stand out in an increasingly homogenous pool of electric vehicles.

For now, if you want to keep tabs on all things Jaguar, look out for their exclusive brand stores, which offer potential patrons a chance to immerse themselves more fully in the brand, its ethos, and its artistic vision. The first one is set to land in the fashion district of Paris, but if that’s a bit too far to travel, downloading the Jaguar app is the best way to stay in the loop.

What’s in a name?

Type: a link to Jaguar’s provenance, like the E-type
0: zero tailpipe emissions
0: car zero in the new Jaguar lineage