Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.^† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

WooCommerce in numbers

4M+

live installations.^†

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

^†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

Reddit for WooCommerce: Bringing high-intent shoppers to your store

November 12, 2025

The Reddit for WooCommerce integration is now available, making it easier for WooCommerce merchants to reach Reddit’s high-intent shopping audience.
Snapchat and Woo are empowering ecommerce merchants with a new ads manager integration

October 1, 2025

Global survey of 6,000 shoppers from Woo and Klaviyo reveals the rise of intentional purchasing and what it means for ecommerce brands
New consumer data reveals financial confidence slump driving shift to intentional shopping

September 17, 2025

Global survey of 6,000 shoppers from Woo and Klaviyo reveals the rise of intentional purchasing and what it means for ecommerce brands
Website performance overtakes inventory management as top Black Friday strategy, Woo survey finds

August 26, 2025

Survey shows a growing “preparation gap” with larger merchants 3x more likely to use sophisticated strategies, but smaller businesses have the opportunity to catch up

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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Woo Newsroom

What is Woo?

WooCommerce in numbers

Latest Woo news

Reddit for WooCommerce: Bringing high-intent shoppers to your store

Snapchat and Woo are empowering ecommerce merchants with a new ads manager integration

New consumer data reveals financial confidence slump driving shift to intentional shopping

Website performance overtakes inventory management as top Black Friday strategy, Woo survey finds

Why people love WooCommerce

Brand and logo guidelines

Contact the Woo Press Team

Press contact

Connect with Woo

Get the inside scoop