PingPong Digital

A busy and exciting week for River last week, as he took to the stage at not just one but two major conferences – BUILA and British Universities' China Association. We’re proud to see He Huang sharing his expertise, sparking important conversations, and building connections with so many brilliant people across the sector. #BUILA #BUCA #InternationalEducation #EducationMarketing #PingPongDigital

👋🏼 Meet PingPong Digital’s newest team member, Yeqing Dai ! 🏢 Lily joins the PPD team as our new Digital Marketing Executive based in Birmingham. 📚 Lily is currently studying Digital Media and Culture at the University of Warwick. Her studies are providing her with a solid foundation in Digital Media, Storytelling, and Strategy, skills she is eager to apply here at PPD. 💼 Whilst studying at the University of Warwick, Lily has taken on roles such as Research Assistant, Student Events Ambassador and Course Representative. 💃 Outside of work, Lily enjoys expressing herself through street dance, painting, yoga, or simply enjoying good music. Welcome, Lily!

Happy month of July 🍉 Huge congrats to Xiaoming Zhang, our July Employee Spotlight! Elena has been excellent, consistently delivering top-notch work with a great attitude. Let's all celebrate her contributions and learn a bit more about her. 🎊 Elena is fantastic, and her dedication, great attitude, and hard work make her a standout team member. We want you to know that this recognition is deserved, Elena! 🤗

We’re proud to support the BUILA Conference 2025 as a sponsor this July in London. At PingPong Digital, we’re committed to helping the international education sector thrive in a fast-changing digital world - and BUILA continues to be one of the most important events of the year for connecting, sharing, and learning. 🌍 Our Co-Founder He Huang will be attending and joining one of the panel sessions: Breakout 4B – “Think you know China, Think again?” 🗓 Thursday 10 July | 🕥 10:50–11:45 We’re looking forward to meeting old friends and new faces – see you in London! #BUILA2025 #InternationalEducation #ChinaMarketing #DigitalStrategy #PingPongDigital

We were delighted to support our long-standing partner, the University of Leicester, in hosting an Alumni and Partner Dinner in Chongqing on 25th June. We’ve worked with University of Leicester for over 11 years, supporting everything from: 🔹 Content production 🔹 Paid campaigns 🔹 Chinese website development 🔹 Overall digital marketing strategy in China It’s great to see this trusted partnership extend into offline engagement - helping bring their alumni and partners together in meaningful ways. A big thank you to everyone who made this special evening happen! Nishan Canagarajah Martyn Edwards Robin Reeves Tracy Ye LI He Huang #UniversityOfLeicester #PingPongDigital #Chinamarketing

🎓 Great to see our team out and about! This week, Simon and Heather had the pleasure of visiting one of our long-standing clients, the University of Birmingham. 🤝 They met with a fantastic group made up of colleagues from all the key departments we collaborate with. PingPong Digital support the University of Birmingham (UoB) with content creation, paid promotions, and community management, so it was an excellent opportunity to connect face-to-face and strengthen those partnerships. A special highlight was meeting a new member of the UoB team visiting from China 🇨🇳; it’s always exciting to see the university’s global reach in action! And finally, a big congratulations to UoB for their rise in the QS World University Rankings — climbing from 80 to 76! 📈 A well-deserved recognition of the fantastic work being done across the board.

If you’re subscribed to our newsletter, you’ve likely noticed the growing trend in searches for “study overseas” over the past few weeks, a trend evolving rapidly week by week. Interest has surged across major international student markets, especially the UK 🇬🇧, Australia 🇦🇺, Canada 🇨🇦, and Europe 🇪🇺. // U.S. 🇺🇸 searches have primarily focused on visa-related queries. The image below highlights the significant increase in searches from late May to early June. Whether you want to capitalise on this trend or address its potential impacts, our team is ready to support. Drop us a message if you’re a university or education provider interested in regular insights, case studies, and the latest market trends.

If you’re subscribed to our newsletter, you’ve likely noticed the growing trend in searches for “study overseas” over the past few weeks, a trend evolving rapidly week by week. Interest has surged across major international student markets, especially the UK 🇬🇧, Australia 🇦🇺, Canada 🇨🇦, and Europe 🇪🇺. // U.S. 🇺🇸 searches have primarily focused on visa-related queries. The image below highlights the significant increase in searches from late May to early June. Whether you want to capitalise on this trend or address its potential impacts, our team is ready to support. Drop us a message if you’re a university or education provider interested in regular insights, case studies, and the latest market trends.

Happy month of June 🍓 Huge congrats to Heng Nie, our June Employee Spotlight! Heather has been excellent, consistently delivering top-notch work with a great attitude. Let's all celebrate her contributions and learn a bit more about her. 🤗 Fun Fact: Heather is an avid swimmer who says swimming is her therapy and her cardio 🏊♀️ Heather is fantastic, and her dedication, great attitude, and hard work make her a standout team member. We want you to know that this recognition is deserved, Heather! 💌

Looking forward to BUCA 2025 Annual Conference where our Director He Huang will be sharing some of our latest university case studies and insights!