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How Google keeps your Timeline data private

Timeline is a Google Account setting that creates Google Maps Timeline, a personal map that helps you remember places you've been, and routes and trips you've taken, on all of your devices where:

  • You’re signed in to your Google Account
  • You have turned on Timeline

Timeline is off by default for your Google Account and can only be turned on if you opt in.

How Timeline works

When you turn on Timeline, your precise device location is regularly saved to your Timeline on each of your devices, even when Google apps aren't being used.

To make Google experiences helpful for everyone, your data can also be used to:

  • Show info, such as popular times and environmental insights, based on anonymized location data.
  • Detect and prevent fraud and abuse.
  • Improve and develop Google services, including ads products.

Depending on your settings, your Timeline data can also be used to help nearby businesses estimate if their ads are effective. Only estimates, no personal data, are shared with businesses. Your Timeline can also help personalize your Google experiences, such as sending you notifications about your commute in Google Maps.

Learn how Google uses location data.

Particularly personal places

Some of the places people visit — including medical facilities like counseling centers, domestic violence shelters, abortion clinics, fertility centers, addiction treatment facilities, weight loss clinics, cosmetic surgery clinics, and others — can be particularly personal. If you have Timeline turned on for your Google Account, visits to particularly personal places identified by Google Maps will be handled differently from other visits.

How it works

  • Automatic designation: In most cases, Maps designates particularly personal places automatically, using data from businesses, websites, and users. Some places may also be designated manually.
  • Timeline visits will be deleted: Soon after we identify a visit to a place designated as particularly personal, Maps will delete that visit from your Timeline.

To see if visits to a place are being saved in Timeline, click on the place in the Google Maps app, scroll to the bottom of the screen, and click on Your visits and Maps activity. If a place is designated as a particularly personal place, you will see a message that says: “Visits to this place are automatically deleted for all Timeline users.”

Your visits and Maps activity

This handling applies specifically to your Timeline. Other settings, like Web and App Activity, might still save data and activities for these places, including search queries, interactions, and any photos of the place you may have taken. You can turn off and delete Web and App Activity any time at myactivity.google.com/activitycontrols.

As a reminder, since Google Maps gets information about places from a variety of sources, some designations may not always be up to date.

Submit feedback about places

If you’d like to provide feedback about whether a place on Maps is classified as particularly personal, you can complete this form.

Keep in mind: It can take time to process this feedback, as well as for any resulting changes to appear on your Timeline. During this time, visits may continue being saved to Timeline. You can delete them any time.

Manage your data

Here are some additional ways to easily control your location data across Google products:

You’re in control

Timeline is off by default for your Google Account and can only be turned on if you opt in.

You'll keep your Timeline based on your auto-delete settings, or until you delete it. You can turn off or delete all, or only parts of your Timeline for your account at any time in My Google Activity or your Timeline.

Related resources

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