Google is launching new brand suitability controls across additional ad placement environments to enhance how you find the right fit for your product or brand. Inventory types are now available on the YouTube Home Feed, the YouTube Watch Next Feed, and Discover, establishing a consistent brand suitability experience across YouTube, Discover, and Google Display Network. Excluded content themes are also available now for Discover, which will launch on the YouTube Home Feed and Watch Next Feed later this year. Learn more about inventory types and excluded content themes here.
What This Means for Your Campaigns
These controls apply to ads running across all three environments and are available for all campaign types where these inventory environments apply, including Video Reach Campaigns, Video View Campaigns, Performance Max, and Demand Gen. The controls will also apply across buying doors.
These expanded controls provide a seamless, unified experience for managing suitability across platforms:
- Simplify Control: Manage suitability settings from one location for both YouTube and Discover, ensuring consistency and simplifying operations.
- Access Suitable Inventory: Confidently access YouTube Feed and Discover inventory, knowing your ads adhere to your brand suitability requirements.
- Improve Optimization: Utilize all available inventory to better find your audience and meet performance goals. If you are not buying these inventory types due to suitability, consider testing these new controls.
If you already have Inventory Modes or excluded themes applied in your campaigns, no action is required. Your existing settings will automatically extend to the new inventory environments.
Visit the Content Suitability Center or the advertiser-level settings in DV360 to review your Inventory Mode settings and consider extending your reach into this valuable inventory.
Posted by Michele Narov & Andy Ho, Global Product Solutions Leads, Media Responsibility