Glossary
- % Recent Ad Impressions
- % Recent Earnings
- Abandonment rate
- Above the fold
- Account email
- Account types
- Active View CPM
- Active View Measurable
- Active View Viewable
- Ad code
- Ad CTR
- Ad format
- Ad impressions
- Ad request
- Ad request CTR
- Ad request RPM
- Ad RPM
- Ad session length
- Ad session RPM
- Ad sessions
- Ad sessions measurable
- Ad unit
- Adjustments to earnings
- Administrator
- API (Application Programming Interface)
- Average ad session duration
- Average viewable time
- Below the fold
- Bid type
- Blogger
- Breakdowns
- Browser cache
- Click
- Clickthrough rate (CTR)
- Completes
- Conversion
- Cookies
- Cost-per-click (CPC)
- Cost-per-engagement (CPE)
- Coverage
- CPM ads
- Crawler
- Custom channel
- Delivery rate
- Destination URL
- Drop-off rate
- Funnel clicks
- Funnel impressions
- Funnel requests
- Funnel RPM
- Google Account
- Host partner website
- IFRAME
- Impression RPM
- Impressions
- Impressions per ad session
- Login
- Metrics
- Midpoint
- Non-host partner website
- Page CTR
- Page RPM
- Page URL breakdown
- Page view
- Page views per ad session
- Placement methods breakdown
- Primary property
- Programmable Search Engine
- Publisher ID
- Quartile 1
- Quartile 3
- Query
- Query CTR
- Query RPM
- Requested formats breakdown
- Revenue per thousand impressions (RPM)
- Saved reports
- Search box
- Search style breakdown
- Self-hold
- Served creative breakdown
- Serving restriction breakdown
- Standard user
- Targeting types in reporting
- TrueView skip rate
- TrueView views
- TrueView VTR
- Unbillable
- Unbillable impression
- Unseen Impression Filter
- URL channel
- VPAID