Reports

Using your Privacy & messaging report (Beta)

Next: Use the serving restriction dimension in your reports

The Privacy & messaging report type shows data related to the way users interact with the messages you display in your apps. The metrics available in the report can help you understand which messages are reaching users and how those users are interacting with your messages.

To report on Privacy & messaging in AdMob, click Reports, then click Privacy & messaging.

Please note the following:

Reports include data for all your apps set up in Ad Manager and AdMob.
European regulations messages may be shown outside the EU if you've selected the "Everywhere" targeting option, which displays the affected European regulations message to all app users regardless of location.
The sum of all user consent choices ("Consent all", "Custom consent", and "Do not consent") will not always equal the total number of message impressions. In some cases, a message may have been shown to an app users, but they didn't make a consent choice.

This article describes the following metrics and dimensions:

European regulations message reporting metrics

These metrics are available for the AdMob Privacy & messaging report. Data associated with these metrics begins to accumulate when they are first enabled in your AdMob account and they won't contain any data for previous dates.

Implement European regulations messaging in your apps using the UMP SDK for detailed reporting support.

Number of times a European regulations message was shown to users.
European regulations consent all

Number of times the user consented to all of the purposes and vendors in a European regulations message.

Includes instances where the user clicked "Consent" and where the user consented to all options in the custom consent flow.
European regulations consent rate

Percentage of European regulations messages where the user consented to all of the purposes and vendors.

Includes instances where the user clicked "Consent" and where the user consented to all options in the custom consent flow. The denominator excludes messages without an outcome.

Calculated by

European regulations consent all / European regulations messages with an outcome
European regulations no consent

Number of times the user rejected consent in a European regulations message.

Includes instances where the user clicked "Do not consent" or where the user chose the default values in the custom consent flow.
European regulations no consent rate

Percentage of European regulations messages where the user rejected consent.

Includes instances where the user clicked "Do not consent" or where the user chose the default values in the custom consent flow. The denominator excludes messages without any outcome.

Calculated by

European regulations no consent / European regulations messages with an outcome
European regulations custom consent

Number of times the user made a consent choice after selecting “Manage options” in a European regulations message.

Excludes instances where the user chose the default values in the custom consent flow.
European regulations custom consent rate

Percentage of European regulations messages where users made a consent choice after selecting "Manage options".

Excludes instances where the user chose the default values in the custom consent flow. The denominator excludes messages without any outcome.

Calculated by

European regulations custom consent / European regulations messages with an outcome

US state regulations message reporting metrics

These metrics are available to report on US state regulations messages using the AdMob Privacy & messaging report. Data associated with these metrics begins to accumulate when they are first enabled in your AdMob account and they won't contain any data for previous dates.

US states messages shown
Number of times a US state regulations message was shown to users.
US states opt-out selections
Number of times a US state regulations message was shown and users chose to opt-out.

IDFA message reporting metrics

These metrics are available to report on IDFA explainer messages using the AdMob Privacy & messaging report. Data associated with these metrics begins to accumulate when they are first enabled in your AdMob account and they won't contain any data for previous dates.

IDFA explainers shown
Number of times an IDFA explainer message was shown to users.
IDFA no decision
Number of IDFA explainer messages where the user didn’t choose anything.
IDFA IAB messages shown
Number of times a European regulations message was shown immediately before the iOS ATT alert.
IDFA ATT alerts shown
Number of iOS ATT alerts that were triggered by an IDFA message.
IDFA ATT consent
Number of iOS ATT alerts triggered by the IDFA message where the user chose to allow tracking.
IDFA ATT decline consent
Number of iOS ATT alerts triggered by the IDFA message where the user chose to deny tracking.
IDFA ATT consent rate

Percentage of iOS ATT alerts triggered by the IDFA message where the outcome was to allow tracking.

Calculated by

IDFA ATT consent / IDFA ATT alerts shown
IDFA ATT decline rate

Percentage of iOS ATT alerts triggered by the IDFA message where the user chose to deny tracking.

Calculated by

IDFA ATT decline consent / IDFA ATT alerts shown

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