4 Tips for Finding and Engaging Mobile Players in the USHere are 4 tips that could help your mobile game enter and grow in the US market.Google Play Apps & Games Team·Added Apr 12, 2023·4 min readGoogle Play Apps & Games Team·Added Apr 12, 2023·4 min read
Churn: acting before it’s too lateTactics for establishing clear churn predictors based on Google Play’s researchVesna Doknic·Added Dec 1, 2020·5 min readVesna Doknic·Added Dec 1, 2020·5 min read
Retention: How to set up an effective strategyBest practices around retaining users, based on Google Play’s research with app developer and experts.Vesna Doknic·Added Nov 23, 2020·8 min readVesna Doknic·Added Nov 23, 2020·8 min read
The impact of lockdown on mobile gamers behaviorsThe unprecedented Covid-19 outbreak has changed people’s behaviours in countless ways with cultures, industries and individuals forced…Kristina Narusk·Added Aug 17, 2020·10 min readKristina Narusk·Added Aug 17, 2020·10 min read
From startup to global growth: insights from a venture capital expertLearn how to navigate the investment process and maximize investor appeal from venture capital expert, Matteo Vallone.Matteo Vallone·Added Jun 8, 2020·9 min readMatteo Vallone·Added Jun 8, 2020·9 min read
The user journey: activation and commitmentPart 3 of 4: User journey guide for Google Play apps and gamesChetan Maddipatla·Added May 29, 2020·8 min readChetan Maddipatla·Added May 29, 2020·8 min read
The user journey: onboarding and activationPart 2 of 4: A guide to the user journey for Google Play apps and gamesChetan Maddipatla·Added May 15, 2020·8 min readChetan Maddipatla·Added May 15, 2020·8 min read
An introduction to the user journey for mobile appsPart 1 of 4: A guide to the user journey for Google Play apps and gamesChetan Maddipatla·Added May 8, 2020·7 min readChetan Maddipatla·Added May 8, 2020·7 min read
6 tips to launch your app or game in GermanyHow to grow your app and games business in GermanyFrancesco Crovetto·Added May 1, 2020·6 min readFrancesco Crovetto·Added May 1, 2020·6 min read
6 tips to launch your app or game in the USADiscover localization strategies for entering the USA’s expansive apps and games economyCheryl Lindo Jones·Added Apr 15, 2020·7 min readCheryl Lindo Jones·Added Apr 15, 2020·7 min read