iClick Interactive Asia Limited

🌟 Unlock the Future of Chinese Luxury Travel with iClick's 2025 Whitepaper! 🌟 We’re thrilled to announce the release of our 𝟮𝟬𝟮𝟱 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗟𝘂𝘅𝘂𝗿𝘆 𝗧𝗿𝗮𝘃𝗲𝗹𝗲𝗿𝘀 𝗪𝗵𝗶𝘁𝗲𝗽𝗮𝗽𝗲𝗿, developed in partnership with 𝗖𝘁𝗿𝗶𝗽 𝗮𝗻𝗱 𝗮 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. As our sixth whitepaper dedicated to unravelling the intricacies of Chinese travelers, this report promises to be insightful—a true treasure trove of data and analysis designed to empower brands to navigate this dynamic market. 🔍 What’s Inside? 𝗗𝗲𝗳𝗶𝗻𝗲: Identify the traits of Chinese high-spending travelers and their purchasing habits. 𝗨𝗻𝗹𝗼𝗰𝗸: Discover the influence of Chinese social media on travel decisions and explore iClick’s successful digital marketing strategies to enhance engagement. 𝗥𝗲𝘃𝗶𝗲𝘄: Gain insights into duty-free e-commerce opportunities and the luxury brands favored by affluent travelers. 𝗣𝗿𝗲𝗽𝗮𝗿𝗲: Stay ahead of travel trends, discover popular destinations for 2025, and assess the potential impact of international sporting events. This essential resource sheds light on actionable strategies to effectively engage China’s most influential travelers in the year ahead. 📈 Equip your brand for success in 2025 and beyond by leveraging these exclusive insights! 🔗 Download now: https://lnkd.in/gd32gE7H #iClick #iClickInsights #WhitepaperRelease #LuxuryTravel #ChineseTravelers #TravelTrends #ChinaMarketing #CrossBorderMarketing #2025Whitepaper

🎬 How Luxury Brands Can Win with Short Dramas in China 🎥 China’s short drama market (also known as duanju, 微短劇) has experienced significant growth, reaching RMB 63.4 billion in mid-2025, with projections soaring to RMB 100 billion by 2027. 📈 This fast-growing entertainment format has provided fresh opportunities for luxury brands seeking emotional resonance with young, affluent audiences.   With episodes typically lasting just 1–2 minutes, short dramas are a hit among Gen Z and millennials, blending bite-sized entertainment with compelling, relatable narratives on platforms like Douyin and Kuaishou. By embedding luxury products into these narratives, brands can create immersive experiences that feel organic rather than overtly commercial.   ✨ Luxury brands making it work: ·       ⁠Helena Rubinstein’s You Shine Brighter Than the Stars, which boosted brand awareness from 26.1% to 79.3% ·       ⁠SK-II’s Legally Pink, a courtroom drama with elegance and empowerment at its core ·       Estée Lauder’s Only Love, a 520 campaign that delivered 7M views and 5x ROI through heartfelt storytelling But what makes these campaigns special isn’t just smart product placement—it’s emotional storytelling that resonates. 💡 Want in? Start with these 4 key moves: 1️⃣ Collaborate with credible scriptwriters  2️⃣ Cast talent aligned with your brand values 3️⃣ Integrate product or messaging organically 4️⃣ Leverage data-driven tools like iClick's iFans to identify the right audience and keywords 👉 Read the full article on iClick’s website to unlock your next storytelling opportunity: https://lnkd.in/gfJp8kZv #iClick #iClickInsights #LuxuryMarketing #ChinaMarketing #ShortDrama #DigitalStorytelling #ChineseLuxuryConsumer #ChinaSocialMedia

🚗🚢 China Outbound Travel Trends 2025: Self-Drive & Cruise Vacations on the Rise As China’s outbound travel gains strong momentum in 2025, young travelers are shifting toward more personalized and experience-led journeys. According to Ctrip, 📈 Summer visa applications this year surged by over 10% YoY—the highest in three years 📈 Long-haul Europe travel is surging, with visa demand jumping 80%   What’s behind this wave? Social media platforms in China see a growing desire for freedom to explore. Young travelers now favor self-drive road trips (自驾) and cruise experiences (邮轮) that offer greater autonomy, flexibility, and self-expression.   🔍 What’s Trending This Summer? 🚗 Self-Drive Road Trip on the Rise • Outbound road trip bookings up 60% • Gen Z rentals surged 70%, followed by strong growth in millennials ⁠🚢 Cruise Travel Goes Mainstream        • Bookings for cruise trips have soared 60% YoY       • Driven mainly by graduates and multigenerational families seeking luxury with flexibility   🔑 How to Maximize the Potential? Social Media is the Key. Trending hashtags boosting seeding efficiency by 38%: #多巴胺自驾 (Dopamine Driving) #宠物友好自驾 (Pet-friendly Trips) #野奢Glamping自驾 (Wild Luxury Glamping) #冷门小城揭秘 (Hidden Gems of Cities) For brands looking to capture this new wave of China’s experience-driven travelers, social media platforms include RedNote, Douyin and WeChat are perfect to build emotional resonance through storytelling, lifestyle content, and influencer-driven campaigns.   👉 Partner with iClick to tap into the evolving China’s Travel Market: https://lnkd.in/gVc-ffFK   #iClick #iClickInsights #ChinaMarketing #CruiseTravel #SelfDrive #Luxury #GenZChina

🎯 Reach Affluent Chinese Travelers with Alipay+ Brandhub ✈️   Looking to engage high-intent Chinese travelers across borders? 🚀 Alipay+ has just upgraded its Brandhub Cross-Border Travel Media Package—a strategic solution to boost brand visibility and drive engagement with travelers across multiple travel moments.   With advanced targeting by gender, age, city, and membership tier, brands can reach segmented audiences across Alipay and Fliggy. 🎯 Whether it’s through splash screens, payment banner ads, or premium placements in Membership Centers, the solution enables brands to elevate brand visibility among outbound travelers from China.   💡 Why Choose Alipay+ Brandhub? Target pre-trip and in-trip Chinese travelers with data-driven precision Backed by Alipay+ and Fliggy’s extensive data ecosystem and user behavior insights Gain exposure up to 14M users Enhanced visibility through trusted platforms used daily by Chinese travelers   📩 Alipay+ combines rich user insights with robust placement options to drive stronger purchasing intent across travelers’ journeys. Ready to reach high-intent Chinese travelers? Contact iClick today to learn how Alipay+ can accelerate your cross-border e-commerce success: https://lnkd.in/g8wkZSar   #iClick #AlipayPlus #ChinaMarketing #CrossBorderECommerce #ChinaTraveler #Advertising #Alipay #Fliggy #DigitalMarketing

✨ China’s Gold Rush in 2025: How Young Chinese Consumers Are Driving the Boom🔸 Once seen as a traditional investment or bridal necessity, gold market in China is evolving. In 2025, a new wave of younger Chinese consumers is redefining the meaning of gold through cultural heritage, fashion expression, and design-led craftsmanship. 📈 At this year’s 618 Shopping Festival, high-craftsmanship gold accessories stole the spotlight — with Lao Pu Gold surpassing RMB 1 billion in GMV on Tmall alone. According to iFans, gold-related content on Xiaohongshu (RedNote) in June generated over 71M+ engagements, with an estimated 200M+ reads, reflecting how the new generation of consumers are fueling this gold trend. 🔍 What’s Trending on Xiaohongshu? • Top hashtags include #Gold黄金 (3.8M) and #GoldJewelry黄金首饰 (1M), underscoring gold’s fashionable revival. • #当代年轻人黄金血脉觉醒 (Young People’s Gold DNA Awakening) (399K): Young consumers are considering gold as a symbol of heritage and identity more than wealth. • ⁠#水贝黄金 (Shuibei Gold) (298K): Shuibei Gold is a type of gold that offers stylish design at accessible prices, making it hugely popular among Gen Z and millennials. 💎 Who’s Leading the Shine? Gold is now both a fashion statement and a wealth-preserving asset. Consumers are gravitating toward trusted brands with cultural storytelling, design innovation and price transparency. Top performing brands are mostly big players in China, including Chow Tai Fook, Lukfook, Chow Tai Seng, MCLON, and CHJ Jewellery. 💡 This revival of gold opens new opportunities for brands to connect with young and affluent Chinese audiences. Ready to tap into China’s new gold consumers? Connect with iClick to unlock Xiaohongshu’s luxury marketing power: https://lnkd.in/gVc-ffFK #iClick #iClickInsights #GoldJewelry #Xiaohongshu #RedNote #ChinaMarketing #Luxury #GenZChina

📢 Unlock China’s Outbound Travel Marketing Success in 2025 with Baidu 🧩   With 724 million monthly active users (MAUs), Baidu remains the No.1 Chinese search engine and the core platform where Chinese travelers make key decisions throughout their outbound journey, from inspiration to in-trip discovery.  Here are the latest Baidu travel insights you need to know:   🔎 Who’s traveling? 72% of Baidu’s outbound travel users are aged 18–44, with a balanced gender split. Even more impressive, 94% belong to the mid-to-high consumption tier, making them a top target for luxury, global travel and lifestyle brands.         🖥️ How do they plan? Chinese travelers conduct extensive research. From initial exploration to itinerary planning, their journey is deeply search-driven and highly personalized. Baidu plays a vital role in shaping their choices at every step.   🎯 What do they care about most? By analyzing their search behavior, Chinese travelers’ key priorities include initial destination research (29%), itinerary tips and local attractions (24%), and visa-related searches (21%). They seek accurate, authoritative content, making visibility on Baidu’s ecosystem more crucial than ever for travel marketers.   💡 Want to capture Chinese outbound travelers with precision? At iClick Interactive, we leverage Baidu’s vast reach and tools such as Baidu Search and Baidu Maps to help brands target and convert Chinese tourists before and during their trips. Read the full article for a complete guide: https://lnkd.in/gsy6eern Or Contact us to learn more: https://lnkd.in/g8wkZSar   #iClick #iClickInsights #ChinaMarketing #TravelMarketing #Baidu #OutboundTravel #DigitalMarketing #ChineseTravelers2025

✨Emotions Drive Luxury: 3 Emerging High-End Consumer Trends on Xiaohongshu in 2025 🛍️ With over 170 million monthly users actively seeking shopping advice and more than 6 million daily buyer-intent signals, Xiaohongshu (XHS, also known as RedNote) has become the heartbeat of China’s new generation of luxury consumers. It’s where discovery, evaluation, and emotional connection come together. 💡 Luxury in 2025 isn't about status. It’s about self-expression and emotional resonance. Here are three key emotional trends shaping luxury consumption on XHS:   1️⃣ Appreciation > Ostentation: Consumers are increasingly seeking refined craftsmanship, thoughtful design, and unique storytelling. • Year-on-year search spike: Quality Recognition” (+75%) | Craftsmanship Recognition” (+60%) • Understanding luxury is now more important than simply being able to afford it.   2️⃣ Personal Fit > Logo Obsession: Luxury is shifting from iconic logos to products that seamlessly fit into daily life. • Surging searches: Good Products Recommendations (好物推薦, +60%) | Long-term (長期主義, +45%) • Consumers are prioritizing functionality, practicality, and versatility over brand names alone.   3️⃣ Emotional Gifting for Everyday Moments: Luxury gifting is no longer reserved for milestones; it’s becoming a way to celebrate life's smaller joys. • Standout searches: Graduation Gifts (+180%) | Gifts for Parents (+50%) | Self-rewards (+45%) • This signals a trend among younger, more emotional buyers.   In this new era of emotion-driven consumption, Xiaohongshu isn’t just a platform; it’s a bridge between brand identity and consumer sentiment. 🚀 Ready to leverage these trends? Partner with iClick to unlock Xiaohongshu’s full potential: https://lnkd.in/gVc-ffFK   #iClick #iClickInsights #Luxury #Xiaohongshu #RedNote #LuxuryTrends #EmotionalLuxury #ChinaMarketing #DigitalStrategy

🌿 Wellness Fun Day at iClick! 💪 In celebration of Global Wellness Day, our Hong Kong office enjoyed a refreshing break focused on health, movement, and fun! 🤩 iClickers took part in two exciting challenges that put their strength and balance to the test, and got the chance to explore their health metrics with in-body data analysis. It was an inspiring afternoon of wellness, fun, and friendly competition! A big thank you to PURE Group for the generous gifts—including a PURE trial pass offering 7 energizing visits! 🎁✨ Let’s continue making wellness a part of our everyday life together! 💚 #iClick #iClickMoment #GlobalWellnessDay #WellnessFunDay #HealthyLiving

🛍️ 𝟲𝟭𝟴 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝗨𝗻𝗽𝗮𝗰𝗸𝗲𝗱: 𝗪𝗵𝗮𝘁’𝘀 𝗡𝗲𝘄 𝗳𝗿𝗼𝗺 𝗖𝗵𝗶𝗻𝗮’𝘀 𝗧𝗼𝗽 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀? 📣 The 618 Shopping Festival is in full swing, and this year, China’s leading e-commerce platforms are implementing more effective strategies to enhance engagement and increase sales. 🆕 This year's campaigns show a noticeable shift from complicated promotions to simpler shopping experiences. Here’s how China’s E-Commerce Giants are rewriting the rules this 618:   🛒 𝘚𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦𝘥 𝘋𝘪𝘴𝘤𝘰𝘶𝘯𝘵𝘴 𝘧𝘰𝘳 𝘌𝘢𝘴𝘪𝘦𝘳 𝘌𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 Platforms are now prioritizing clarity with streamlined discounts. The complex full-discount offers have been replaced with straightforward “official markdowns” (官方立减) starting at 15% off, along with platform coupons and “red envelope” cashbacks. Tmall has also shortened its pre-sale period to 3 days and extended the final payment window to 10 days, offering a more consumer-friendly experience and encouraging faster purchasing decisions.   🚀 𝘕𝘦𝘸 𝘗𝘰𝘭𝘪𝘤𝘪𝘦𝘴 𝘢𝘯𝘥 𝘊𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘔𝘦𝘳𝘤𝘩𝘢𝘯𝘵 𝘌𝘮𝘱𝘰𝘸𝘦𝘳𝘮𝘦𝘯𝘵 To further drive performance, platforms are stepping up support for merchants through new policies and cross-platform collaboration. Douyin has introduced “Voice Command Keyword” (口令词引流助推), allowing merchants to unlock real-time traffic boosts through high-performing keywords. Meanwhile, Taobao has partnered with Xiaohongshu (RedNote) to launch the “Red Cat” initiative (红猫计划), enabling merchants to place targeted ads directly on Xiaohongshu. These new policies enhance visibility and provide more precise audience targeting, resulting in higher conversion potential.   👉 With platforms refocusing on transparency, efficiency, and merchant empowerment, let’s stay agile to capture consumer's attention! 🎯 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝗶𝗖𝗹𝗶𝗰𝗸 𝘁𝗼 𝘂𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗼𝗳 𝟲𝟭𝟴 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝗮𝗻𝗱 𝘁𝗵𝗿𝗶𝘃𝗲 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮’𝘀 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲: https://lnkd.in/g8wkZSar   #iClick #iClickInsights #618ShoppingFestival #ChinaMarketing #Advertising #DigitalMarketing

🔗 Connect with Hong Kong’s Elite Professionals on MaiMai 💼 Looking to engage Hong Kong’s affluent and ambitious professionals? Meet MaiMai (脉脉) — China’s leading professional social platform, now making waves in Hong Kong and reshaping how brands engage with the city’s thriving high-income professionals.💡 With over 200,000 local users in Hong Kong, MaiMai offers direct access to an exclusive audience: career-driven individuals aged 30–40, primarily in finance and technology, with 75% holding a bachelor’s degree or higher. 👨🏻🎓👩🏻🎓Notably, 30% of these users of these users earn over RMB 20,000 monthly and 20% earn RMB 50,000 or more. They are career-driven, trend-savvy, and possess strong purchasing power — the perfect audience for brands looking to make an impact. 💎 What makes MaiMai unique?  Its trusted community thrives on real-name verification and the innovative “Five Connections” model. This connects colleagues, industries peers, classmates, hometown ties, and mutual friends, creating a high-trust and community where professionals actively seek insights, products, and services that align with their lifestyles. As MaiMai’s Exclusive Overseas Agency Partner, iClick offers tailored digital solutions that help brands tap into this this elite, career-focused audience through precise, high-impact digital campaigns. 🚀 📩 Are you ready to elevate your brand among Hong Kong’s elite with iClick? Learn more to unlock the power of MaiMai: https://lnkd.in/ga_FJXY5 #iClick #MaiMai #ChinaMarketing #Advertising #Targeting #BigData #HighNetWorth #HNWI