Fledge/PAAPI: Support for additional bids/negative targeting #10740
Description
Type of issue
Question
Description
Currently, through the FledgeForGpt module, Prebid allows returning a tuple {bids, auctionConfigs}, and if we understand correctly, contextual bids simply serve as bid floors for the on-device auction.
The Fledge team is developing an alternative scenario (already available in Chrome Dev) where contextual bids become part of the on-device auction, enabling a range of improvements such as the ability to implement capping for contextual bids and negative targeting.
Do you plan to support this new feature within Prebid.js? We assume that the feature is quite transparent for you as it involves setting fields at the auctionConfig level, but at the same time, we believe that coordination with GPT and supervision of feasibility is necessary on your part.
Thank you in advance