Hi

The marketing division of our company uses a reverse IP address solution to identify the businesses that are visiting our website. The solution never identifies individuals and only identifies businesses that have 10 or more employees. The only information we receive is the name of the company and details about that business such as industry, revenue etc. Our vendor has also confirmed that they only capture the IP address of the visitor and no other points of entropy that would allow an individual to be fingerprinted.

Is this a use case that will be permitted to capture the IP address? Would a trust token or similar be issued for this purely B2B use case?

Thank you
H