Sequential Discount Codes on /cart/ or /basket/ page #61867
ant-topps
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Checkout Flow
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Hi Guys,
Just flagging a potential UX / CRO issue with the cart checkout block.
Currently we allow the possibility of sequential discounts being applied by certain user groups.
We noticed during testing that the cart blocks, DO NOT allow for more than one coupon code to be entered at this stage in the checkout journey. We have some "auto-apply" rules as well as "UTM applied discount codes" that we use.
As we know from various checkout studies and stats, any friction (hidden costs / unapplied coupons, gift cards), could cause the use to abandon checkout leading to a decrease in conversion rates.
The ability to enter multiple codes at checkout IS available. our fear is that it comes too late in the journey.
Can to merge that feature from the checkout block to the cart block as well??
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