diff --git a/docs/application-deployment.md b/docs/application-deployment.md
index 0fee05ac758..61268bfabc9 100644
--- a/docs/application-deployment.md
+++ b/docs/application-deployment.md
@@ -121,7 +121,7 @@ This is in particular useful, then you want to deploy to root domain, as
     remote: -----> Application deployed:
     remote:        http://dokku.me
 
-# Zero downtime deploy
+## Zero downtime deploy
 
 Following a deploy, dokku will now wait `DOKKU_DEFAULT_CHECKS_WAIT` seconds (default: `10`), and if the container is still running, then route traffic to the new container.
 
@@ -147,7 +147,7 @@ Checks can be skipped entirely by setting `DOKKU_SKIP_ALL_CHECKS` to `true` eith
 
 See [checks-examples.md](checks-examples.md) for examples and output.
 
-# Removing a deployed app
+## Removing a deployed app
 
 SSH onto the server, then execute:
 
@@ -155,6 +155,61 @@ SSH onto the server, then execute:
 dokku apps:destroy myapp
 ```
 
-# Dokku/Docker Container Management Compatibility
+## Image tagging
+
+The dokku tags plugin allows you to add docker image tags to the currently deployed app image for versioning and subsequent deployment.
+
+```
+tags <app>                                       List all app image tags
+tags:create <app> <tag>                          Add tag to latest running app image
+tags:deploy <app> <tag>                          Deploy tagged app image
+tags:destroy <app> <tag>                         Remove app image tag
+```
+
+Example:
+```
+root@dokku:~# dokku tags node-js-app
+=====> Image tags for dokku/node-js-app
+REPOSITORY          TAG                 IMAGE ID            CREATED              VIRTUAL SIZE
+dokku/node-js-app   latest              936a42f25901        About a minute ago   1.025 GB
+
+root@dokku:~# dokku tags:create node-js-app v0.9.0
+=====> Added v0.9.0 tag to dokku/node-js-app
+
+root@dokku:~# dokku tags node-js-app
+=====> Image tags for dokku/node-js-app
+REPOSITORY          TAG                 IMAGE ID            CREATED              VIRTUAL SIZE
+dokku/node-js-app   latest              936a42f25901        About a minute ago   1.025 GB
+dokku/node-js-app   v0.9.0              936a42f25901        About a minute ago   1.025 GB
+
+root@dokku:~# dokku tags:deploy node-js-app v0.9.0
+-----> Releasing node-js-app (dokku/node-js-app:v0.9.0)...
+-----> Deploying node-js-app (dokku/node-js-app:v0.9.0)...
+-----> Running pre-flight checks
+       For more efficient zero downtime deployments, create a file CHECKS.
+       See http://progrium.viewdocs.io/dokku/checks-examples.md for examples
+       CHECKS file not found in container: Running simple container check...
+-----> Waiting for 10 seconds ...
+-----> Default container check successful!
+=====> node-js-app container output:
+       Detected 512 MB available memory, 512 MB limit per process (WEB_MEMORY)
+       Recommending WEB_CONCURRENCY=1
+       > node-js-sample@0.1.0 start /app
+       > node index.js
+       Node app is running at localhost:5000
+=====> end node-js-app container output
+-----> Running post-deploy
+-----> Configuring node-js-app.dokku.me...
+-----> Creating http nginx.conf
+-----> Running nginx-pre-reload
+       Reloading nginx
+-----> Shutting down old containers in 60 seconds
+=====> 025eec3fa3b442fded90933d58d8ed8422901f0449f5ea0c23d00515af5d3137
+=====> Application deployed:
+       http://node-js-app.dokku.me
+
+```
+
+## Dokku/Docker Container Management Compatibility
 
 Dokku is, at it's core, a docker container manager. Thus, it does not necessarily play well with other out-of-band processes interacting with the docker daemon. One thing to note as in [issue #1220](https://github.com/progrium/dokku/issues/1220), dokku executes a cleanup function prior to every deployment. This function removes all exited containers and all 'unattached' images.
diff --git a/docs/development/plugin-creation.md b/docs/development/plugin-creation.md
index 55098a82636..78f3e0f9ebf 100644
--- a/docs/development/plugin-creation.md
+++ b/docs/development/plugin-creation.md
@@ -20,8 +20,8 @@ source "$PLUGIN_PATH/common/functions"
 case "$1" in
   hello)
     [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
-    verify_app_name "$2"
-    APP="$2";
+    APP="$2"; IMAGE_TAG=$(get_running_image_tag $APP); IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
+    verify_app_name "$APP"
 
     echo "Hello $APP"
     ;;
@@ -80,3 +80,4 @@ A few notes:
   dokku config:set --no-restart APP KEY1=VALUE1 [KEY2=VALUE2 ...]
   dokku config:unset --no-restart APP KEY1 [KEY2 ...]
   ```
+- As of 0.4.0, we allow image tagging and deployment of said tagged images. Therefore, hard-coding of `$IMAGE` as `dokku/$APP` is no longer sufficient. Instead, for non `pre/post-build-*` plugins, use `get_running_image_tag()` & `get_app_image_name()` as sourced from common/functions. See [pluginhooks](http://progrium.viewdocs.io/dokku/development/pluginhooks) doc for examples.
diff --git a/docs/development/pluginhooks.md b/docs/development/pluginhooks.md
index 130332d967d..957e77584c0 100644
--- a/docs/development/pluginhooks.md
+++ b/docs/development/pluginhooks.md
@@ -244,7 +244,7 @@ set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
 
 - Description: Allows you to run commands before environment variables are set for the release step of the deploy. Only applies to applications using buildpacks.
 - Invoked by: `dokku release`
-- Arguments: `$APP`
+- Arguments: `$APP $IMAGE_TAG`
 - Example:
 
 ```shell
@@ -252,8 +252,9 @@ set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
 # Installs the graphicsmagick package into the container
 
 set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
-
 source "$PLUGIN_PATH/common/functions"
+APP="$1"; IMAGE_TAG="$2"; IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
+verify_app_name "$APP"
 
 dokku_log_info1" Installing GraphicsMagick..."
 
@@ -270,7 +271,7 @@ docker commit $ID $IMAGE > /dev/null
 
 - Description: Allows you to run commands after environment variables are set for the release step of the deploy. Only applies to applications using buildpacks.
 - Invoked by: `dokku release`
-- Arguments: `$APP`
+- Arguments: `$APP $IMAGE_TAG`
 - Example:
 
 ```shell
@@ -278,8 +279,9 @@ docker commit $ID $IMAGE > /dev/null
 # Installs a package specified by the `CONTAINER_PACKAGE` env var
 
 set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
-
 source "$PLUGIN_PATH/common/functions"
+APP="$1"; IMAGE_TAG="$2"; IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
+verify_app_name "$APP"
 
 dokku_log_info1" Installing $CONTAINER_PACKAGE..."
 
@@ -296,13 +298,16 @@ docker commit $ID $IMAGE > /dev/null
 
 - Description: Allows you to run commands before environment variables are set for the release step of the deploy. Only applies to applications using a dockerfile.
 - Invoked by: `dokku release`
-- Arguments: `$APP`
+- Arguments: `$APP $IMAGE_TAG`
 - Example:
 
 ```shell
 #!/usr/bin/env bash
 
 set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
+source "$PLUGIN_PATH/common/functions"
+APP="$1"; IMAGE_TAG="$2"; IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
+verify_app_name "$APP"
 
 # TODO
 ```
@@ -311,13 +316,16 @@ set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
 
 - Description: Allows you to run commands after environment variables are set for the release step of the deploy. Only applies to applications using a dockerfile.
 - Invoked by: `dokku release`
-- Arguments: `$APP`
+- Arguments: `$APP $IMAGE_TAG`
 - Example:
 
 ```shell
 #!/usr/bin/env bash
 
 set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
+source "$PLUGIN_PATH/common/functions"
+APP="$1"; IMAGE_TAG="$2"; IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
+verify_app_name "$APP"
 
 # TODO
 ```
@@ -352,7 +360,7 @@ fi
 
 - Description: Allows the running of code before the container's process is started.
 - Invoked by: `dokku deploy`
-- Arguments: `$APP`
+- Arguments: `$APP $IMAGE_TAG`
 - Example:
 
 ```shell
@@ -360,11 +368,9 @@ fi
 # Runs gulp in our container
 
 set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
-
 source "$PLUGIN_PATH/common/functions"
-
-APP="$1"
-IMAGE="dokku/$APP"
+APP="$1"; IMAGE_TAG="$2"; IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
+verify_app_name "$APP"
 
 dokku_log_info1 "Running gulp"
 id=$(docker run -d $IMAGE /bin/bash -c "cd /app && gulp default")
@@ -393,7 +399,7 @@ curl "http://httpstat.us/200"
 
 - Description: Can be used to run commands before an app is deleted.
 - Invoked by: `dokku apps:destroy`
-- Arguments: `$APP`
+- Arguments: `$APP $IMAGE_TAG`
 - Example:
 
 ```shell
@@ -401,8 +407,10 @@ curl "http://httpstat.us/200"
 # Clears out the gulp asset build cache for applications
 
 set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
+source "$PLUGIN_PATH/common/functions"
 
-APP="$1"; IMAGE="dokku/$APP"; GULP_CACHE_DIR="$DOKKU_ROOT/$APP/gulp"
+APP="$1"; GULP_CACHE_DIR="$DOKKU_ROOT/$APP/gulp"; IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
+verify_app_name "$APP"
 
 if [[ -d $GULP_CACHE_DIR ]]; then
   docker run --rm -v "$GULP_CACHE_DIR:/gulp" "$IMAGE" find /gulp -depth -mindepth 1 -maxdepth 1 -exec rm -Rf {} \; || true
@@ -413,7 +421,7 @@ fi
 
 - Description: Can be used to run commands after an application is deleted.
 - Invoked by: `dokku apps:destroy`
-- Arguments: `$APP`
+- Arguments: `$APP $IMAGE_TAG`
 - Example:
 
 ```shell
@@ -447,13 +455,16 @@ set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
 
 - Description:
 - Invoked by: `dokku deploy`
-- Arguments: `$APP`
+- Arguments: `$APP $IMAGE_TAG`
 - Example:
 
 ```shell
 #!/usr/bin/env bash
 
 set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
+source "$PLUGIN_PATH/common/functions"
+APP="$1"; IMAGE_TAG="$2"; IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
+verify_app_name "$APP"
 
 # TODO
 ```
@@ -462,13 +473,16 @@ set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
 
 - Description:
 - Invoked by: `dokku run`
-- Arguments: `$APP`
+- Arguments: `$APP $IMAGE_TAG`
 - Example:
 
 ```shell
 #!/usr/bin/env bash
 
 set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
+source "$PLUGIN_PATH/common/functions"
+APP="$1"; IMAGE_TAG="$2"; IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
+verify_app_name "$APP"
 
 # TODO
 ```
@@ -614,3 +628,39 @@ if [[ ! -d "$DOKKU_ROOT/$APP" ]]; then
 fi
 pluginhook receive-app $APP $newrev
 ```
+
+### `tags-create`
+
+- Description: Allows you to run commands once a tag for an application image has been added
+- Invoked by: `dokku tags:create`
+- Arguments: `$APP $IMAGE_TAG`
+- Example:
+
+```shell
+#!/usr/bin/env bash
+# Upload an application image to docker hub
+
+set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
+APP="$1"; IMAGE_TAG="$2"; IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
+
+IMAGE_ID=$(docker inspect --format '{{ .Id }}' $IMAGE)
+docker tag -f $IMAGE_ID $DOCKER_HUB_USER/$APP:$IMAGE_TAG
+docker push $DOCKER_HUB_USER/$APP:$IMAGE_TAG
+```
+
+### `tags-destroy`
+
+- Description: Allows you to run commands once a tag for an application image has been removed
+- Invoked by: `dokku tags:destroy`
+- Arguments: `$APP $IMAGE_TAG`
+- Example:
+
+```shell
+#!/usr/bin/env bash
+# Remove an image tag from docker hub
+
+set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
+APP="$1"; IMAGE_TAG="$2"
+
+some code to remove a docker hub tag because it's not implemented in the CLI....
+```
diff --git a/dokku b/dokku
index f1adf488e9b..8142338f181 100755
--- a/dokku
+++ b/dokku
@@ -51,26 +51,19 @@ fi
 
 case "$1" in
   receive)
-    APP="$2"; IMAGE="dokku/$APP"; IMAGE_SOURCE_TYPE="$3"; TMP_WORK_DIR="$4"
+    APP="$2"; IMAGE=$(get_app_image_name $APP); IMAGE_SOURCE_TYPE="$3"; TMP_WORK_DIR="$4"
     dokku_log_info1 "Cleaning up..."
     dokku cleanup
     dokku_log_info1 "Building $APP from $IMAGE_SOURCE_TYPE..."
     dokku build "$APP" "$IMAGE_SOURCE_TYPE" "$TMP_WORK_DIR"
-    dokku_log_info1 "Releasing $APP..."
-    dokku release "$APP" "$IMAGE_SOURCE_TYPE"
-    dokku_log_info1 "Deploying $APP..."
-    dokku deploy "$APP"
-    dokku_log_info2 "Application deployed:"
-         dokku urls "$APP" | sed "s/^/       /"
-    echo
+    release_and_deploy "$APP"
     ;;
 
   deploy)
     [[ -z $2 ]] && dokku_log_fail "Please specify an app to deploy"
-    APP="$2"; IMAGE="dokku/$APP"
+    APP="$2"; IMAGE_TAG="$3"; IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
     verify_app_name "$APP"
-
-    pluginhook pre-deploy $APP
+    pluginhook pre-deploy $APP $IMAGE_TAG
 
     is_image_herokuish_based "$IMAGE" && DOKKU_HEROKUISH=true
     DOKKU_SCALE_FILE="$DOKKU_ROOT/$APP/DOKKU_SCALE"
@@ -90,10 +83,10 @@ case "$1" in
         DOKKU_PORT_FILE="$DOKKU_ROOT/$APP/PORT.$PROC_TYPE.$CONTAINER_INDEX"
 
         # start the app
-        DOCKER_ARGS=$(: | pluginhook docker-args $APP deploy)
+        DOCKER_ARGS=$(: | pluginhook docker-args $APP deploy $IMAGE_TAG)
         DOCKER_ARGS+=" -e DYNO=$PROC_TYPE "
         DOCKER_ARGS+=" -e DYNO_TYPE_NUMBER='$PROC_TYPE.$CONTAINER_INDEX' "
-        DOCKER_ARGS+=$(: | pluginhook docker-args-deploy $APP)
+        DOCKER_ARGS+=$(: | pluginhook docker-args-deploy $APP $IMAGE_TAG)
         BIND_EXTERNAL=$(pluginhook bind-external-ip $APP)
 
         [[ -n "$DOKKU_HEROKUISH" ]] && START_CMD="/start $PROC_TYPE"
diff --git a/plugins/00_dokku-standard/commands b/plugins/00_dokku-standard/commands
index 2a450c864d5..bd986485109 100755
--- a/plugins/00_dokku-standard/commands
+++ b/plugins/00_dokku-standard/commands
@@ -5,7 +5,9 @@ source "$PLUGIN_PATH/config/functions"
 
 case "$1" in
   build)
-    APP="$2"; IMAGE="dokku/$APP"; IMAGE_SOURCE_TYPE="$3"; TMP_WORK_DIR="$4"
+    APP="$2"; IMAGE_SOURCE_TYPE="$3"; TMP_WORK_DIR="$4"; IMAGE=$(get_app_image_name $APP)
+    verify_app_name "$APP"
+
     CACHE_DIR="$DOKKU_ROOT/$APP/cache"
 
     eval "$(config_export app $APP)"
@@ -58,14 +60,16 @@ case "$1" in
     ;;
 
   release)
-    APP="$2"; IMAGE="dokku/$APP"; IMAGE_SOURCE_TYPE="$3"
+    APP="$2"; IMAGE_SOURCE_TYPE="$3"; IMAGE_TAG="$4"; IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
+    verify_app_name "$APP"
+
     case "$IMAGE_SOURCE_TYPE" in
       herokuish)
         # *DEPRECATED* in v0.3.15: `pluginhook pre-release` will be removed in future releases
-        pluginhook pre-release "$APP"
+        pluginhook pre-release $APP $IMAGE_TAG
         # *DEPRECATED* in v0.3.22: `pluginhook pre-release-buildstep` will be removed in future releases
-        pluginhook pre-release-buildstep "$APP"
-        pluginhook pre-release-buildpack "$APP"
+        pluginhook pre-release-buildstep $APP $IMAGE_TAG
+        pluginhook pre-release-buildpack $APP $IMAGE_TAG
         if [[ -n $(config_export global) ]]; then
           id=$(config_export global | docker run -i -a stdin $IMAGE /bin/bash -c "mkdir -p /app/.profile.d && cat > /app/.profile.d/00-global-env.sh")
           test "$(docker wait $id)" -eq 0
@@ -77,15 +81,15 @@ case "$1" in
           docker commit $id $IMAGE > /dev/null
         fi
         # *DEPRECATED* in v0.3.15: `pluginhook post-release` will be removed in future releases
-        pluginhook post-release "$APP"
+        pluginhook post-release $APP $IMAGE_TAG
         # *DEPRECATED* in v0.3.22: `pluginhook post-release-buildstep` will be removed in future releases
-        pluginhook post-release-buildstep "$APP"
-        pluginhook post-release-buildpack "$APP"
+        pluginhook post-release-buildstep $APP $IMAGE_TAG
+        pluginhook post-release-buildpack $APP $IMAGE_TAG
         ;;
 
       dockerfile)
-        pluginhook pre-release-dockerfile "$APP"
-        pluginhook post-release-dockerfile "$APP"
+        pluginhook pre-release-dockerfile $APP $IMAGE_TAG
+        pluginhook post-release-dockerfile $APP $IMAGE_TAG
         ;;
 
       *)
@@ -140,8 +144,7 @@ case "$1" in
 
   logs)
     [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
-    verify_app_name "$2"
-    APP="$2";
+    APP="$2"; verify_app_name "$2"
 
     if (is_deployed $APP); then
       CONTAINER_IDS=( $(get_app_container_ids $APP) )
@@ -167,13 +170,13 @@ case "$1" in
 
   run)
     [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
-    verify_app_name "$2"
-    APP="$2"; IMAGE="dokku/$APP"
+    APP="$2"; IMAGE_TAG=$(get_running_image_tag $APP); IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
+    verify_app_name "$APP"
 
     shift 2
 
-    DOCKER_ARGS=$(: | pluginhook docker-args $APP run)
-    DOCKER_ARGS+=$(: | pluginhook docker-args-run $APP)
+    DOCKER_ARGS=$(: | pluginhook docker-args $APP run $IMAGE_TAG)
+    DOCKER_ARGS+=$(: | pluginhook docker-args-run $APP $IMAGE_TAG)
     [[ $DOKKU_RM_CONTAINER ]] && DOKKU_RUN_OPTS="--rm"
     has_tty && DOKKU_RUN_OPTS+=" -i -t"
     is_image_herokuish_based "$IMAGE" && EXEC_CMD="/exec"
@@ -183,9 +186,7 @@ case "$1" in
 
   url | urls)
     [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
-    verify_app_name "$2"
-    APP="$2";
-
+    APP="$2"; verify_app_name "$2"
     eval "$(config_export app $APP)"
 
     if [[ -s "$DOKKU_ROOT/$APP/URLS" ]]; then
diff --git a/plugins/apps/commands b/plugins/apps/commands
index 4e303e26d46..f2e29666ddc 100755
--- a/plugins/apps/commands
+++ b/plugins/apps/commands
@@ -19,11 +19,11 @@ case "$1" in
 
   apps:destroy)
     [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
-    verify_app_name "$2"
     [[ "$2" == "tls" ]] && echo "Unable to destroy tls directory" && exit 1
-    APP="$2"; IMAGE="dokku/$APP"
-
     [[ "$3" == "force" ]] && DOKKU_APPS_FORCE_DELETE=1
+    APP="$2"; IMAGE_TAG=$(get_running_image_tag $APP)
+    verify_app_name "$APP"
+
     if [[ -z "$DOKKU_APPS_FORCE_DELETE" ]]; then
       dokku_log_warn "WARNING: Potentially Destructive Action"
       dokku_log_warn "This command will destroy $APP (including all add-ons)."
@@ -39,7 +39,7 @@ case "$1" in
 
     echo "Destroying $APP (including all add-ons)"
 
-    pluginhook pre-delete $APP
+    pluginhook pre-delete $APP $IMAGE_TAG
     DOKKU_APP_CIDS=$(get_app_container_ids $APP)
     if [[ -n $DOKKU_APP_CIDS ]]; then
       for ID in $DOKKU_APP_CIDS;do
@@ -48,9 +48,7 @@ case "$1" in
       done
     fi
 
-    docker images | grep $IMAGE | awk '{print $3}' | xargs docker rmi &> /dev/null &
-
-    pluginhook post-delete $APP
+    pluginhook post-delete $APP $IMAGE_TAG
     ;;
 
   help | apps:help)
diff --git a/plugins/apps/post-delete b/plugins/apps/post-delete
index b164bb44b2c..5c71e01a262 100755
--- a/plugins/apps/post-delete
+++ b/plugins/apps/post-delete
@@ -1,4 +1,12 @@
 #!/usr/bin/env bash
 set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
+source "$PLUGIN_PATH/common/functions"
+APP="$1"; IMAGE_REPO=$(get_app_image_repo $APP)
 
-[[ -n $1 ]] && rm -r "$DOKKU_ROOT/$1" > /dev/null
+[[ -n $APP ]] && rm -r "$DOKKU_ROOT/$APP" > /dev/null
+
+# remove all application containers & images
+# shellcheck disable=SC2046
+docker rm -f $(docker ps -a --no-trunc | egrep "dokku/${APP}:" | awk '{ print $1 }' | xargs) &>/dev/null || true
+# shellcheck disable=SC2046
+docker rmi $(docker images -q $IMAGE_REPO | xargs) &>/dev/null || true
diff --git a/plugins/apps/pre-delete b/plugins/apps/pre-delete
index 55ca79e73e2..a8eb8facb88 100755
--- a/plugins/apps/pre-delete
+++ b/plugins/apps/pre-delete
@@ -1,7 +1,10 @@
 #!/usr/bin/env bash
 set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
+source "$PLUGIN_PATH/common/functions"
+
+APP="$1"; IMAGE_TAG="$2"; IMAGE=$(get_app_image_name $APP $IMAGE_TAG); CACHE_DIR="$DOKKU_ROOT/$APP/cache"
+verify_app_name "$APP"
 
-APP="$1"; IMAGE="dokku/$APP"; CACHE_DIR="$DOKKU_ROOT/$APP/cache"
 if [[ -d $CACHE_DIR ]]; then
   docker run --rm -v "$CACHE_DIR:/cache" "$IMAGE" find /cache -depth -mindepth 1 -maxdepth 1 -exec rm -Rf {} \; || true
 fi
diff --git a/plugins/build-env/pre-build b/plugins/build-env/pre-build
index 74e11f8615d..98e9afd99ff 100755
--- a/plugins/build-env/pre-build
+++ b/plugins/build-env/pre-build
@@ -3,7 +3,8 @@ set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
 source "$PLUGIN_PATH/common/functions"
 source "$PLUGIN_PATH/config/functions"
 
-APP="$1"; IMAGE="dokku/$APP"; BUILD_ENV=""
+APP="$1"; IMAGE=$(get_app_image_name $APP); BUILD_ENV=""
+verify_app_name "$APP"
 
 [[ -f "$DOKKU_ROOT/BUILD_ENV" ]] && cat "$DOKKU_ROOT/BUILD_ENV" >> "$DOKKU_ROOT/ENV" && {
   dokku_log_info2 "Using a global BUILD_ENV file is deprecated as of 0.3.26"
diff --git a/plugins/common/functions b/plugins/common/functions
index a55ea466d4f..44cab7fc802 100755
--- a/plugins/common/functions
+++ b/plugins/common/functions
@@ -102,7 +102,7 @@ dokku_log_pluginhook_call() {
 }
 
 dokku_container_log_verbose_quiet() {
-  CID=$1;
+  local CID=$1;
   shift
 
   OIFS=$IFS
@@ -117,20 +117,51 @@ verify_app_name() {
   local APP="$1"
   [[ ! -n "$APP" ]] && dokku_log_fail "(verify_app_name) APP must not be null"
   [[ ! -d "$DOKKU_ROOT/$APP" ]] && dokku_log_fail "App $APP does not exist"
-  IMAGE="dokku/$APP"
+
   return 0
 }
 
 verify_image() {
   local IMAGE="$1"
-  DOKKU_APP_IMAGES=$(docker images -q $IMAGE)
-  if [[ -n "$DOKKU_APP_IMAGES" ]]; then
+  if (docker inspect "$IMAGE" &>/dev/null); then
     return 0
   else
     return 1
   fi
 }
 
+get_app_image_repo() {
+  # central definition of our image repo pattern
+  local APP="$1"; local IMAGE_REPO="dokku/$APP"
+  [[ -z "$APP" ]] && dokku_log_fail "(get_app_image_repo) APP must not be null"
+  echo $IMAGE_REPO
+}
+
+get_app_image_name() {
+  # return image identifier for a given app, tag tuple. validate if tag is presented
+  local APP="$1"; local IMAGE_TAG="$2"; local IMAGE_REPO=$(get_app_image_repo $APP)
+  [[ -z "$APP" ]] && dokku_log_fail "(get_app_image_name) APP must not be null"
+
+  if [[ -n "$IMAGE_TAG" ]]; then
+    IMAGE="$IMAGE_REPO:$IMAGE_TAG"
+    verify_image "$IMAGE" || dokku_log_fail "app image ($IMAGE) not found"
+  else
+    IMAGE="$IMAGE_REPO:latest"
+  fi
+  echo $IMAGE
+}
+
+get_running_image_tag() {
+  # retrieve current image tag for a given app. returns empty string if no deployed containers are found
+  local APP="$1"
+  [[ ! -n "$APP" ]] && dokku_log_fail "(get_running_image_tag) APP must not be null"
+  verify_app_name "$APP"
+
+  CIDS=( $(get_app_container_ids $APP) )
+  RUNNING_IMAGE_TAG=$(docker ps -a --no-trunc | egrep ${CIDS[0]} 2>/dev/null | awk '{ print $2 }' | awk -F: '{ print $2 }' || echo '')
+  echo $RUNNING_IMAGE_TAG
+}
+
 is_image_herokuish_based() {
   # circleci can't support --rm as they run lxc in lxc
   [[ ! -f "/home/ubuntu/.circlerc" ]] && local DOCKER_ARGS="--rm"
@@ -167,7 +198,8 @@ parse_args() {
 }
 
 copy_from_image() {
-  local IMAGE="$1"; local SRC_FILE="$2"; local DST_DIR="$3"; verify_app_name $APP
+  local IMAGE="$1"; local SRC_FILE="$2"; local DST_DIR="$3"
+  verify_app_name $APP
 
   if verify_image "$IMAGE"; then
     CID=$(docker run -d $IMAGE bash)
@@ -179,7 +211,7 @@ copy_from_image() {
 }
 
 get_app_container_ids() {
-  APP="$1"; CONTAINER_TYPE="$2"
+  local APP="$1"; local CONTAINER_TYPE="$2"
   verify_app_name $APP
   [[ -f $DOKKU_ROOT/$APP/CONTAINER ]] && DOKKU_CIDS+=$(< $DOKKU_ROOT/$APP/CONTAINER)
 
@@ -224,7 +256,7 @@ get_app_running_container_ids() {
 }
 
 is_deployed() {
-  APP="$1"
+  local APP="$1"
   if [[ -f "$DOKKU_ROOT/$APP/CONTAINER" ]] || [[ $(ls $DOKKU_ROOT/$APP/CONTAINER.* &> /dev/null; echo $?) -eq 0 ]];then
     return 0
   else
@@ -267,3 +299,24 @@ is_app_running() {
     return 1
   fi
 }
+
+release_and_deploy() {
+  local APP="$1"; local IMAGE_TAG="$2"; local IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
+  verify_app_name "$APP"
+
+  if verify_image "$IMAGE"; then
+    if is_image_herokuish_based "$IMAGE"; then
+      IMAGE_SOURCE_TYPE="herokuish"
+    else
+      IMAGE_SOURCE_TYPE="dockerfile"
+    fi
+
+    dokku_log_info1 "Releasing $APP ($IMAGE)..."
+    dokku release "$APP" "$IMAGE_SOURCE_TYPE" "$IMAGE_TAG"
+    dokku_log_info1 "Deploying $APP ($IMAGE)..."
+    dokku deploy "$APP" "$IMAGE_TAG"
+    dokku_log_info2 "Application deployed:"
+    dokku urls $APP | sed "s/^/       /"
+    echo
+  fi
+}
diff --git a/plugins/config/docker-args-deploy b/plugins/config/docker-args-deploy
index 14263ef9694..f63a2cb5b79 100755
--- a/plugins/config/docker-args-deploy
+++ b/plugins/config/docker-args-deploy
@@ -3,8 +3,9 @@ set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
 source "$PLUGIN_PATH/common/functions"
 source "$PLUGIN_PATH/config/functions"
 
-STDIN=$(cat); APP="$1"; IMAGE="dokku/$APP"
+STDIN=$(cat); APP="$1"; IMAGE_TAG="$2"; IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
 DOCKERFILE_ENV_FILE="$DOKKU_ROOT/$APP/DOCKERFILE_ENV_FILE"
+verify_app_name "$APP"
 
 if ! is_image_herokuish_based "$IMAGE"; then
   > "$DOCKERFILE_ENV_FILE"
diff --git a/plugins/enter/commands b/plugins/enter/commands
index 5f5f2d4a82d..dd5a592ef9c 100755
--- a/plugins/enter/commands
+++ b/plugins/enter/commands
@@ -1,10 +1,10 @@
 #!/usr/bin/env bash
 set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
-source "$(dirname "$0")/../common/functions"
+source "$PLUGIN_PATH/common/functions"
 
 case "$1" in
   enter)
-    APP="$2"; IMAGE="dokku/$APP"; CONTAINER_TYPE="$3"
+    APP="$2"; CONTAINER_TYPE="$3"; IMAGE_TAG=$(get_running_image_tag $APP); IMAGE=$(get_app_image_name $APP $IMAGE_TAG)
     verify_app_name "$APP"
 
     [[ ! -n "$3" ]] && dokku_log_fail "No container id specified"
diff --git a/plugins/ps/commands b/plugins/ps/commands
index bdebeaa3ba9..0acf81ac537 100755
--- a/plugins/ps/commands
+++ b/plugins/ps/commands
@@ -6,24 +6,25 @@ source "$(dirname $0)/functions"
 case "$1" in
   ps)
     [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
-    verify_app_name "$2"
-
-    APP="$2"; CONTAINER_IDS=$(get_app_container_ids $APP)
+    APP="$2"; verify_app_name "$APP"; DOKKU_APP_RUNNING_CONTAINER_IDS=$(get_app_running_container_ids $APP)
     ! (is_deployed $APP) && echo "App $APP has not been deployed" && exit 0
 
-    for CID in $CONTAINER_IDS; do
+    for CID in $DOKKU_APP_RUNNING_CONTAINER_IDS; do
       has_tty && DOKKU_RUN_OPTS="-i -t"
+      dokku_log_info1_quiet "running processes in container: $CID"
       docker exec $DOKKU_RUN_OPTS $CID /bin/sh -c "ps auxwww"
     done
   ;;
 
   ps:start)
     [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
-    verify_app_name "$2"; APP="$2"
+    APP="$2"; IMAGE_TAG=$(get_running_image_tag $APP);
+    verify_app_name "$APP"
+
     ! (is_deployed $APP) && echo "App $APP has not been deployed" && exit 0
 
     if ! (is_app_running $APP); then
-      release_and_deploy $APP
+      release_and_deploy "$APP" "$IMAGE_TAG"
     else
       echo "App $APP already running"
     fi
@@ -31,12 +32,11 @@ case "$1" in
 
   ps:stop)
     [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
-    verify_app_name "$2"
+    APP="$2"; DOKKU_APP_RUNNING_CONTAINER_IDS=$(get_app_running_container_ids $APP)
+    verify_app_name "$APP"
 
-    APP="$2"; CONTAINER_IDS=$(get_app_container_ids $APP)
     ! (is_deployed $APP) && echo "App $APP has not been deployed" && exit 0
 
-    DOKKU_APP_RUNNING_CONTAINER_IDS=$(get_app_running_container_ids $APP)
     if [[ -n "$DOKKU_APP_RUNNING_CONTAINER_IDS" ]]; then
       echo "Stopping $APP ..."
       docker stop $DOKKU_APP_RUNNING_CONTAINER_IDS > /dev/null || true
@@ -47,8 +47,7 @@ case "$1" in
 
   ps:rebuild)
     [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
-    verify_app_name "$2"
-    APP="$2"
+    APP="$2"; verify_app_name "$APP"
 
     pluginhook -p receive-app $APP
   ;;
@@ -65,12 +64,12 @@ case "$1" in
 
   ps:restart)
     [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
-    verify_app_name "$2"
+    APP="$2"; IMAGE_TAG=$(get_running_image_tag $APP)
+    verify_app_name "$APP"
 
-    APP="$2"
     ! (is_deployed $APP) && echo "App $APP has not been deployed" && exit 0
 
-    release_and_deploy $APP
+    release_and_deploy "$APP" "$IMAGE_TAG"
   ;;
 
   ps:restartall)
@@ -85,18 +84,19 @@ case "$1" in
 
   ps:scale)
     [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
-    verify_app_name "$2"
+    APP="$2"; IMAGE_TAG=$(get_running_image_tag $APP)
+    verify_app_name "$APP"
 
-    APP="$2"; DOKKU_SCALE_FILE="$DOKKU_ROOT/$APP/DOKKU_SCALE"
+    DOKKU_SCALE_FILE="$DOKKU_ROOT/$APP/DOKKU_SCALE"
     shift 2
 
-    generate_scale_file "$APP"
+    generate_scale_file "$APP" "$IMAGE_TAG"
     if [[ -z "$@" ]];then
       dokku_log_info1 "Scaling for $APP"
       dokku_log_info2 "$(< $DOKKU_SCALE_FILE)"
     else
       set_scale "$APP" "$@"
-      release_and_deploy "$APP"
+      release_and_deploy "$APP" "$IMAGE_TAG"
     fi
   ;;
 
diff --git a/plugins/ps/functions b/plugins/ps/functions
index 6517d8259a7..f0e5aef7840 100755
--- a/plugins/ps/functions
+++ b/plugins/ps/functions
@@ -2,27 +2,6 @@
 set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
 source "$PLUGIN_PATH/common/functions"
 
-release_and_deploy() {
-  source "$PLUGIN_PATH/common/functions"
-  local APP="$1"; local IMAGE="dokku/$APP"
-
-  if verify_image "$IMAGE"; then
-    if is_image_herokuish_based "$IMAGE"; then
-      IMAGE_SOURCE_TYPE="herokuish"
-    else
-      IMAGE_SOURCE_TYPE="dockerfile"
-    fi
-
-    dokku_log_info1 "Releasing $APP ..."
-    dokku release "$APP" "$IMAGE_SOURCE_TYPE"
-    dokku_log_info1 "Deploying $APP ..."
-    dokku deploy "$APP"
-    dokku_log_info2 "Application deployed:"
-         dokku urls $APP | sed "s/^/       /"
-    echo
-  fi
-}
-
 print_dokku_scale_file(){
   local APP="$1"; local DOKKU_SCALE_FILE="$DOKKU_ROOT/$APP/DOKKU_SCALE"
   while read line || [ -n "$line" ]
@@ -32,7 +11,9 @@ print_dokku_scale_file(){
 }
 
 generate_scale_file() {
-  local APP="$1"; local IMAGE="dokku/$APP"; local DOKKU_SCALE_FILE="$DOKKU_ROOT/$APP/DOKKU_SCALE"
+  local APP="$1"; local IMAGE_TAG="$3"; local IMAGE=$(get_app_image_name $APP $IMAGE_TAG); local DOKKU_SCALE_FILE="$DOKKU_ROOT/$APP/DOKKU_SCALE"
+  verify_app_name "$APP"
+
   copy_from_image "$IMAGE" "/app/DOKKU_SCALE" "$DOKKU_ROOT/$APP" 2>/dev/null || true
   if [[ ! -f $DOKKU_SCALE_FILE ]]; then
     dokku_log_info1_quiet "DOKKU_SCALE file not found in app image. Defaulting to a single web process"
@@ -62,4 +43,3 @@ set_scale() {
     fi
   done
 }
-
diff --git a/plugins/tags/commands b/plugins/tags/commands
new file mode 100755
index 00000000000..a77f8bc93dc
--- /dev/null
+++ b/plugins/tags/commands
@@ -0,0 +1,64 @@
+#!/usr/bin/env bash
+set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
+source "$PLUGIN_PATH/common/functions"
+source "$(dirname $0)/functions"
+
+case "$1" in
+  tags)
+    [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
+    APP="$2"; IMAGE_REPO=$(get_app_image_repo $APP)
+    verify_app_name "$APP"
+
+    dokku_log_info2_quiet "Image tags for $IMAGE_REPO"
+    docker images "$IMAGE_REPO"
+    ;;
+
+  tags:create)
+    [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
+    APP="$2"; IMAGE_TAG="$3"; IMAGE_REPO=$(get_app_image_repo $APP)
+    verify_app_name "$APP"
+
+    tag_image "$IMAGE_REPO:latest" "$IMAGE_REPO:$IMAGE_TAG"
+    dokku_log_info2_quiet "Added $IMAGE_TAG tag to $IMAGE_REPO"
+    pluginhook tags-create $APP $IMAGE_TAG
+    ;;
+
+  tags:deploy)
+    [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
+    APP="$2"; IMAGE_TAG="$3"
+    verify_app_name "$APP"
+
+    release_and_deploy $APP $IMAGE_TAG
+    ;;
+
+  tags:destroy)
+    [[ -z $2 ]] && echo "Please specify an app to run the command on" && exit 1
+    APP="$2"; IMAGE_TAG="$3"; IMAGE_REPO=$(get_app_image_repo $APP)
+    verify_app_name "$2"
+
+    case "$IMAGE_TAG" in
+      latest)
+        dokku_log_fail "You can't remove internal dokku tag ($IMAGE_TAG) for $IMAGE_REPO"
+        ;;
+
+      *)
+        docker rmi "$IMAGE_REPO:$IMAGE_TAG"
+        ;;
+    esac
+    pluginhook tags-destroy $APP $IMAGE_TAG
+    ;;
+
+  help | tags:help)
+    cat && cat<<EOF
+    tags <app>, List all app image tags
+    tags:create <app> <tag>, Add tag to latest running app image
+    tags:deploy <app> <tag>, Deploy tagged app image
+    tags:destroy <app> <tag>, Remove app image tag
+EOF
+    ;;
+
+  *)
+    exit $DOKKU_NOT_IMPLEMENTED_EXIT
+    ;;
+
+esac
diff --git a/plugins/tags/functions b/plugins/tags/functions
new file mode 100755
index 00000000000..7dd55157b36
--- /dev/null
+++ b/plugins/tags/functions
@@ -0,0 +1,7 @@
+#!/usr/bin/env bash
+set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
+source "$PLUGIN_PATH/common/functions"
+
+tag_image() {
+  docker tag -f "$1" "$2"
+}
diff --git a/plugins/tar/commands b/plugins/tar/commands
index f18898e6618..cb6575fbd5b 100755
--- a/plugins/tar/commands
+++ b/plugins/tar/commands
@@ -1,6 +1,6 @@
 #!/usr/bin/env bash
 set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
-source "$(dirname $0)/../common/functions"
+source "$PLUGIN_PATH/common/functions"
 
 case "$1" in
   tar-from|tar:from)
@@ -14,7 +14,7 @@ case "$1" in
   tar-in|tar:in)
     APP="$2"
     verify_app_name "$2"
-    tee "$DOKKU_ROOT/$APP/src.tar" | wc -c 
+    tee "$DOKKU_ROOT/$APP/src.tar" | wc -c
     pluginhook -p receive-app $APP
     ;;
 
diff --git a/plugins/tar/receive-app b/plugins/tar/receive-app
index 1c9428ccb9b..0bf09425ba8 100755
--- a/plugins/tar/receive-app
+++ b/plugins/tar/receive-app
@@ -1,6 +1,6 @@
 #!/usr/bin/env bash
 set -eo pipefail; [[ $DOKKU_TRACE ]] && set -x
-source "$(dirname $0)/../common/functions"
+source "$PLUGIN_PATH/common/functions"
 
 APP="$1"; REV="$2"
 
diff --git a/tests/unit/tags.bats b/tests/unit/tags.bats
new file mode 100644
index 00000000000..02d15450604
--- /dev/null
+++ b/tests/unit/tags.bats
@@ -0,0 +1,46 @@
+#!/usr/bin/env bats
+
+load test_helper
+
+setup() {
+  deploy_app
+}
+
+teardown() {
+  destroy_app
+}
+
+@test "(tags) tags:create, tags, tags:destroy" {
+  run /bin/bash -c "dokku tags:create $TEST_APP v0.9.0"
+  echo "output: "$output
+  echo "status: "$status
+  assert_success
+  run /bin/bash -c "dokku tags $TEST_APP | egrep -q 'v0.9.0'"
+  echo "output: "$output
+  echo "status: "$status
+  assert_success
+
+  run /bin/bash -c "dokku tags:destroy $TEST_APP v0.9.0"
+  echo "output: "$output
+  echo "status: "$status
+  assert_success
+  run /bin/bash -c "dokku tags $TEST_APP | egrep -q 'v0.9.0'"
+  echo "output: "$output
+  echo "status: "$status
+  assert_failure
+}
+
+@test "(tags) tags:deploy" {
+  run /bin/bash -c "dokku tags:create $TEST_APP v0.9.0"
+  echo "output: "$output
+  echo "status: "$status
+  assert_success
+  run /bin/bash -c "dokku tags:deploy $TEST_APP v0.9.0"
+  echo "output: "$output
+  echo "status: "$status
+  assert_success
+  run /bin/bash -c "docker ps | egrep '/start web'| egrep -q dokku/${TEST_APP}:v0.9.0"
+  echo "output: "$output
+  echo "status: "$status
+  assert_success
+}