Attribution Reporting API #180
Description
WebKittens
No response
Title of the spec
Attribution Reporting
URL to the spec
https://wicg.github.io/attribution-reporting-api/
URL to the spec's repository
https://github.com/WICG/attribution-reporting-api
Issue Tracker URL
No response
Explainer URL
No response
TAG Design Review URL
Mozilla standards-positions issue URL
mozilla/standards-positions#791
WebKit Bugzilla URL
No response
Radar URL
No response
Description
The Attribution Reporting API makes it possible to measure when an ad click or view leads to a conversion on an advertiser site, such as a sale or a sign-up. The API doesn't rely on third-party cookies or mechanisms that can be used to identify individual users across sites.
The API enables two types of attribution reports:
- Event-level reports associate a particular event on the ad side (a click or view) with coarse conversion data. To preserve user privacy, conversion-side data is coarse, and reports are noised and are not sent immediately. The number of conversions is also limited.
- Aggregatable reports provide a mechanism for rich metadata to be reported in aggregate, to better support use-cases such as campaign-level performance reporting or conversion values.