Deals support in Fledge (PA API) #716
Description
A deal is an advertising inventory agreement between a buyer (advertiser or agency) and a seller (publisher or exchange). Depending on the type of deal, the terms, and implementation will vary.
Some deals are guaranteed with agreed up front terms between a buyer and sellers, buyers and sellers both need to know how a deal is doing to honor those terms.
Fledge API has limitation that restrict advertiser, buyers and seller to support following deals feature set.
| Functional gap | Deal type(s) affected | Advertiser Problem(s) | Buyer Problem(s) | Seller Problem(s) |
|---|---|---|---|---|
| Auction/Winning deals | Preferred Deals | I am being invited to a private auction by this SSP but not sure for which deal (of the multiple I have with them) | I can only invite buyers with pre negotiated deals for this auction, but I'm not sure how to know in advance for which deal or buyer I should invite | |
| Auction/Winning deals | All | Advertisers want to use 3rd party to measure performance of deals they buy, but there is no way to let 3PE know about winning deals | ||
| Deal Permissions | All | A request can have multiple deals but a buyer may not be permissioned to all of them. Buyer is getting requests to buy impressions with multiple deals, but not sure if they have permission to all. | Sellers request bids for deals but they have no way to let buyers know which deal their advertisers are permissioned to. | |
| Deal Auction/Winner Reporting | All | A request can have multiple deals and a buyer may buy one of them. I am getting requests to buy impressions with multiple deals, but not sure which one wins on device. | I am getting bids from buyers but not sure which one they want to bid on.A request can have multiple deals and a buyer can buy one of the permissioned one Seller wanted to know which deal a buyer is buying before accepting the bid | |
| Deal Pacing | Guaranteed Deals | Buyer want to prefer a deal behind its goal to submit bid, but not sure how a deal is pacing against its goal at seller end | Seller want to prefer a deal behind its goal, but have no way to let auction know how a is deal pacing | |
| Debugging | Buyer want to know why a deal bid lost in auction |