Morning,

For context, in the current programmatic retargeting using 3P cookies I am able to run Dynamic Creative Optimization (DCO) campaigns using a combination of Campaign Manager 360 (CM360) Floodlight variable and Google Studio (Product Catalog). The way this works, when a user browse a product on the advertiser's website the product ID is sent to CM360 via Floodlight variable using the user's 3P cookie. This means that I can create a single interest group say "product viewed" and the right product image is shown in the Display ad.

In PAAPI there is the adComponents attribute and the documentation says:

"Null or a list of interest group ad. Contains various ad components (or "products") that can be used to construct ads composed of multiple pieces — a top-level ad template "container" which includes some slots that can be filled in with specific "products"."

In this scenario:

When user A visits Advertiser website he is particularly interested in shoes. I create an interestGroup named shoes with the following ads and adComponents (please ignore the JSON formatting for now):

ads: [ { renderUrl: 'https://www.examle.com/ig1/ad.html', } ] adComponents: [ { renderUrl: 'https://www.example.com/ig1/runningshoes.jpg', metadata: { productId: ‘11111’, }, renderUrl: 'https://www.example.com/ig1/hikingboots.jpg', metadata: { productId: '12345', }, } ]

When user B visits the same Advertiser website she is also interested in shoes and I add her to the same interestGroup.

My question is how would user A see runningshoes.jpg and user B sees hikingboots.jpg. Is this the correct way to view the use of adComponents?

Thanks,

David